الجمعة، 30 ديسمبر 2011

Aaron Hockley

Aaron Hockley

Dear Someone: Please Disrupt the Cell Phone Carriers

Posted: 29 Dec 2011 01:04 PM PST

This started as a tweet:

Much like Apple disrupted phones, someone needs to disrupt the carriers.

Today Verizon announced they’re going to start charging customers $2 to pay bills online. Yes, it’s absurd, but like nearly every other Verizon customer I’ll just pay the stupid fee and get on with life because it’s not worth the time or hassle to do something else. That said, this will be yet another feather in the “I hate all cell carriers” hat that I wear.

Much like the introduction of the iPhone caused a shift in the cell phone world, a carrier that provided a great customer experience could alter the cell carrier world. What might that entail?

  • Reasonable rate plans. No more absurd text messaging fees. And “reasonable” doesn’t necessarily mean cheap.
  • No billing bullshit. See today’s Verizon announcement referenced above.
  • Either charging by feature (tethering) or by bandwidth. Doing both is sleazy.
  • No carrier crapware on the phones.

On Twitter, @schnik noted it would be nearly impossible for a company to build out a nationwide 4G network to do this. That’s not necessary. Solid 3G coverage in the top 20 cities in the US would be enough to make a significant entry into the market, and once this new user-friendly carrier began pulling customers from other carriers, those other carriers might change their policies and stop sucking quite as hard.

I would like a non-shitty cell carrier please.
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