| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Insomniacs More Likely to Watch TV Online [STUDY] | |  | Insomniacs are much more likely to use computers, tablets and cell phones as a way to watch television, and 30% spend more than 40 hours per week online, according to a new study by Resonate. The research suggests that time-targeted ads could...
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| Tilted Screens: The Secret to Apple Store Success? [VIDEO] | | Monday, June 18, 2012 10:19 PM | Kate Freeman |
|  | Steve Jobs was meticulous in designing Apple's iDevices, so it makes sense that tremendous thought went into designing the stores in which those devices are sold. The clean and modern interior of Apple stores may be the perfect canvas to display...
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| Create Your Own Website Using Mozilla's Thimble | | Monday, June 18, 2012 6:31 PM | Tecca |
|  | In 1997, making a website seemed like the simplest thing in the world. Of course, it wasn't -- there was all sorts of HTML code involved, and making a professional-looking site took almost as much work then as it does now. But there were tools...
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| Now You Can Buy Services As Well As Products on The Fancy | | Monday, June 18, 2012 1:19 PM | Kate Freeman |
|  | The Fancy, a Pinterest-like startup that wants you to shop what you pin (or "fancy"), announced a partnership with location-based marketplace Zaarly Monday. Now, users of The Fancy can find and purchase nearly any item or service they can find a...
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| The Surprising Cost of Advertising 'Sexy' Terms on Etsy | | Monday, June 18, 2012 12:23 PM | The Daily Dot |
|  | When it comes to keywords in the handmade marketplace, Etsy, "penis" and "vagina" are not created equal. Based on Etsy's keyword ad prices, vagina is worth .12 more. On Etsy, only part of a successful sale relies on having a good product. With...
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| How to Create Real Relationships With Social Marketing | | Monday, June 18, 2012 12:06 PM | Ted Rubin |
|  | If you want to continue to reach your market in the social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI. In fact, ROI is simple dollars and cents. But a return on relationship is the...
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| Behind the Launch: 'We Need More Engineers' | | Monday, June 18, 2012 10:03 AM | Lauren Drell |
|  | In Mashable's new video series Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. The business side is growing, and we've seen Vungle strike some deals. But as more ads are being served, the...
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| How to Pick the Best Crowdfunding Platform | | Monday, June 18, 2012 9:44 AM | Heather Huhman |
|  | The recent JOBS Act has made it easier for small businesses to use the Internet to raise investments from family, friends, the community, and even complete strangers interested in their venture. The process, affectionately known as crowdfunding,...
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| Facebook Acquires Face.com | | Monday, June 18, 2012 8:56 AM | Lauren Indvik |
|  | Facebook has acquired Face.com for an undisclosed amount, the Israeli startup announced Monday. The terms of the deal have not yet been disclosed. Face.com powers facial recognition software that third-party developers can incorporate freely into...
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| GPS Taxi Ads Tell You How Far You Are From a Carnival Cruise | | Monday, June 18, 2012 8:07 AM | Todd Wasserman |
|  | Aside from the occasional scavenger hunt, GPS has been fairly underused by marketers, perhaps because applications aren't immediately obvious. However, Carnival Cruise Lines and agency Arnold Worldwide have employed GPS to convey just how close...
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