| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| Is Augmented Reality Right for Your Brand? | | Monday, June 11, 2012 5:17 PM | Duke Greenhill |
|  | Augment reality is defined as "the live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data." While technically accurate, to a...
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| Ad Targeting Firm Takes a Shot at 'Mad Men' Finale's Audience [VIDEO] | | Monday, June 11, 2012 11:23 AM | Todd Wasserman |
|  | A digital ad targeting firm called Turn used Sunday night's season five finale of 60's-themed Mad Men to tout its cutting-edge technology. Or maybe that should be "shooting edge"? The ad, from San Francisco agency gyro, takes place in the same...
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| 9 Ways to Measure Your Brand's Social Media Health | | Monday, June 11, 2012 11:03 AM | Jacqueline Zenn |
|  | Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here...
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