| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Refrigerator Magnet Lets You Order Evian Water | |  | While we're all waiting for smart refrigerators to become the norm, marketers are rushing in with some cool stopgap solutions. A pizzeria in Dubai offered one such solution earlier this year, a web-connected refrigerator magnet that let consumers...
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| Apple Keynote: Tim Cook Leads by Getting Out of the Way | |  | This morning's WWDC keynote at the Moscone Center began with something we haven't seen at an Apple affair for a long time: humor. The lights went down -- and instead of CEO Tim Cook walking somberly out on stage, Apple's intelligent assistant...
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| Buy Wine Online, Invest in Indie Winemakers | |  | The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Naked Wines Quick Pitch: Naked...
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| Twitter: New Hashtag Pages Are For Events, Not Brands | | Monday, June 11, 2012 7:09 PM | Brian Anthony Hernandez |
|  | Twitter's first TV commercial aired Sunday, touting a web page that curates conversations including the hashtag #NASCAR. The commercial left many brands wondering what Twitter had in store for them with the new hashtag pages. Mashable learned...
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| Online Advertising Revenue Sets Record High in First Quarter | | Monday, June 11, 2012 6:23 PM | Lauren Indvik |
|  | U.S. online advertising brought in $8.4 billion over the first three months of the year, the best first quarter the industry has recorded to date. According to a joint report from the Interactive Advertising Bureau (IAB) and Pricewaterhouse...
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| Is Augmented Reality Right for Your Brand? | | Monday, June 11, 2012 5:17 PM | Duke Greenhill |
|  | Augment reality is defined as "the live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data." While technically accurate, to a...
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| Behind the Launch: Signing on the Dotted Line | | Monday, June 11, 2012 2:58 PM | Lauren Drell |
|  | In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. We've seen the Vungle team build out its business development team, and in today's episode, they head up...
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| JetBlue to Launch Live Online Game Show | | Monday, June 11, 2012 1:27 PM | PSFK |
|  | JetBlue is launching an online game show that will be streamed five times a day for five days (June 18-22) live from a New York studio. JetBlue Getaways Presents Get Away With It aims to use gamification to engage consumers and promote its...
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| Ad Targeting Firm Takes a Shot at 'Mad Men' Finale's Audience [VIDEO] | | Monday, June 11, 2012 11:23 AM | Todd Wasserman |
|  | A digital ad targeting firm called Turn used Sunday night's season five finale of 60's-themed Mad Men to tout its cutting-edge technology. Or maybe that should be "shooting edge"? The ad, from San Francisco agency gyro, takes place in the same...
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