Fab Spends $1 Million to Test TV Ad Campaign

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Monday, September 24, 2012
TRENDING STORIES IN LATEST STARTUPS NEWS Social Travel Apps Broaden Your Vacation Options GameChanger App Brings 'Moneyball' Analytics to Youth Sports This Startup Can Tell You if a Photo Is Fake ALL STORIES IN LATEST STARTUPS NEWS Fab Spends $1 Million to Test TV Ad Campaign 7:31:10 AM Todd Wasserman Fab gives a guy the magic touch in the first TV ad from the social shopping site. The 60-second spot, from Arnold Worldwide, shows a guy who is able to transform all the items in his apartment from drab to fab to impress a date. As The New York... 50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] 7:13:07 AM Samantha Murphy If you're debating the power of social media for branding, here's more proof that it matters: About 50% percent of consumers think a brand's Facebook page is more useful than a brand's website, a new study suggests. Market research company Lab42... ShoutAbout Aims to Inspire Social Action Based on News Stories Sunday, September 23, 2012 10:57 AM Josh Catone Sunday at the 2012 Social Good Summit, former Red Cross Communications Officer Mat Morgan publicly launched his new startup, ShoutAbout, which intends to empower consumers of news to actually create social change. "There's this huge barrier...		TOP STORIES TODAY 50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] ShoutAbout Aims to Inspire Social Action Based on News Stories Fab Spends $1 Million to Test TV Ad Campaign Getting Started with Twitter Ads for Small Business 3 Interview Tips for Hiring Outstanding Developers TOP TOPICS Trending 8,228 followers Watercooler 156 followers Mobile 5,469 followers Gadgets 8,763 followers Video 4,294 followers Apps And Software 1,345 followers Business 40,946 followers Social Media 78,574 followers Entertainment 3,973 followers Viral Video 1,162 followers
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