4 Best Practices for Digital Marketers in 2013

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Friday, December 14, 2012
TRENDING STORIES IN BUSINESS & MARKETING Startup Helps Young Talent Crowdfund Their Careers Is Twitter Working on Its Own Version of Facebook's Open Graph? Amazon Integrates With Facebook to Launch Social Gifting Feature ALL STORIES IN BUSINESS & MARKETING 4 Best Practices for Digital Marketers in 2013 Thursday, December 13, 2012 5:10 PM Jonathan Gardner Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of media and technology, having worked in communications and as a journalist. Another year, another attempt to predict the future. Manage Your Kickstarter Campaign With This Simple Dashboard Thursday, December 13, 2012 5:05 PM Seth Fiegerman Soma, a water filter company, built a dashboard to track its recent Kickstarter campaign and it is now offering the tool for free as a Chrome extension. EU Settles Price-Fixing Investigation With Apple, Publishers Thursday, December 13, 2012 4:18 PM Lauren Indvik The European Commission has reached a settlement with Apple and four book publishers, ending a year-long investigation into whether the fives parties have been fixing e-book prices. Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant Thursday, December 13, 2012 3:42 PM Todd Wasserman Twitter's ad offerings continue to mature. The latest example is Thursday's introduction of "negative keyword targeting" for Promoted Tweets, which will let advertisers buy a term but avoid having the ad shown in contextually irrelevant situations. In Twitter's example, an advertiser that buys the term "bacon," as in the edible product, could make sure it doesn't show up near conversations about actor Kevin Bacon. Kiip Founder Brian Wong Answers Reader Questions via Live Chat Thursday, December 13, 2012 2:54 PM Scott Gerber Streaming live on Mashable, Kiip founder Brian Wong will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, Dec. 13. Samsung Exec Admits He's Kind of an Apple Fanboy Thursday, December 13, 2012 12:41 PM Seth Fiegerman Samsung's chief strategy officer Young Sohn admitted that he is a longtime user of Apple products and continues to use them at home. This Infographic Explains What Native Advertising Is Thursday, December 13, 2012 12:09 PM Todd Wasserman Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic. Google Stock Jumps Above $700 After Maps Returns to iOS Thursday, December 13, 2012 11:32 AM Seth Fiegerman Google stock opened above $700 a share on Thursday, surging to as high as $716.47 in early trading, after the company released its new maps app for iOS. Google Fixes the Fat Finger Problem With Mobile Ads Thursday, December 13, 2012 9:51 AM Seth Fiegerman Google just offered up a solution to one of the bigger complaints with mobile ads -- the fat finger problem.		TOP STORIES TODAY 4 Best Practices for Digital Marketers in 2013 Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant Android is Beating Apple in Mobile War, Says Google's Eric Schmidt YouTube's 20 Most-Viewed Ads of 2012 The 5 Hot Advertising Trends of 2012 TOP TOPICS Watercooler 259 followers Video 4,471 followers Viral Video 1,262 followers Business 43,197 followers Mobile 5,901 followers Trending 8,805 followers Lifestyle 504 followers Gadgets 9,130 followers Apps And Software 1,489 followers Social Media 82,446 followers
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