الأربعاء، 19 ديسمبر 2012

Samsung Dethrones Nokia as Top Cellphone Brand in 2012, Beats Apple

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Mashable
Wednesday, December 19, 2012
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ALL STORIES IN BUSINESS & MARKETING

Samsung Dethrones Nokia as Top Cellphone Brand in 2012, Beats Apple
5:55:34 AMAnita Li
Samsung has ended Nokia's 14-year reign, dethroning the Finnish company to become the top cellphone brand in 2012, according to a new report. The Korean electronics giant is expected to capture 29% of worldwide cellphone shipments; that's up from 24% last year, the IHS iSuppli Mobile and Wireless Communications Service said in a release. In comparison, Nokia's market share will fall to 24% from 30% last year, the research firm added.

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Mashable SmartBash Is Coming to CES in Las Vegas
Tuesday, December 18, 2012 3:49 PMJennifer Diamond
It's that time of the year when nearly everyone you know in tech unites together in one of the most exciting cities of the world: Las Vegas. Once again, Mashable is returning to CES, and this time we're hosting the Mashable SmartBash, presented by LG Electronics. On Jan. 8, we'll bring together the digital community from the biggest technology and consumer electronic brands to offer a smart evening of music and networking.

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Why It's Time to Get Excited About Digital Advertising
Tuesday, December 18, 2012 3:04 PMAdam Ostrow
Native advertising not only represents a way for advertisers to reach an engaged audience, but also allows us to do work that our readers love.

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All 3,600 British Airways Pilots Will Soon Have iPads
Tuesday, December 18, 2012 2:00 PMTabTimes
Tablets are taking flight at major airlines, with British Airways now rolling out Apple iPads to all 3,600 of its pilots. As part of the airline’s $8.1 billion investment to deploy iPads to cabin crew and ground staff, the pilots use the iPads to access real-time data like flight information as well as present and historic customer details.

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Why Entrepreneurs Are Competing for $37 From This Startup Incubator
Tuesday, December 18, 2012 1:29 PMSeth Fiegerman
The most talked-about new startup fund offers less money to entrepreneurs than many parents give their kids for an allowance.

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Aviary's Photo-Editing App Downloaded 2 Million Times Since Last Weekend
Tuesday, December 18, 2012 1:16 PMTodd Wasserman
Aviary, the mobile photo-editing firm that inked a deal to provide filters for Twitter last week, announced that there have been 2 million downloads of its app since last weekend. Avi Muchnick, chief product officer of Aviary, tweeted the stat on Tuesday: Since updating @aviary's iOS showcase app this weekend we have seen over 2 million installations.

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Facebook Reportedly Planning to Run Video Ads in Its News Feed
Tuesday, December 18, 2012 12:32 PMTodd Wasserman
In a move sure to annoy some users but potentially please investors, Facebook is planning to introduce video ads in the first half of next year, according to report. Citing "several industry executives," Advertising Age reports that "by April at the latest," advertisers will be able to target video ads in users' News Feeds on desktop and mobile.

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$1.7 Billion in Gift Cards Will Go Unspent This Year
Tuesday, December 18, 2012 11:37 AMBusinessNewsDaily
Consumers are getting better at squeezing every last penny in value out of the gift cards they receive as holiday presents, new research shows. And a pretty penny that is, indeed. The savings from reduced spillage, the amount of value left on a gift card that a consumer never spends, is still projected to reach $1.7 billion this year.

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James Franco Back to Promote Samsung's Galaxy Camera
Tuesday, December 18, 2012 10:48 AMTodd Wasserman
James Franco plays an Ashton Kutcher-like role in this new ad for Samsung's Galaxy Camera. While Franco's previous ad for Samsung's Galaxy 10.0 tablet played on the actor's famous multitasking, in the latest commercial, Franco could be anyone. The real star is the camera, whose on-the-go editing features are on display.

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Twitter Now Has More Than 200 Million Monthly Active Users
Tuesday, December 18, 2012 10:41 AMSeth Fiegerman
Twitter has passed 200 million monthly active users, the company announced in a tweet Tuesday.

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The Notorious M.O.M.? Brit Mom Raps for Fiat
Tuesday, December 18, 2012 9:54 AMTodd Wasserman
Don't mess with this British mom. She wears her nursing bra like a bullet-proof vest and swapped her sexy handbag for a snot-stained sack. Her crew also includes her bitches (two West Highland Terriers) and her hose (get it?). Though this is intended for the U.K. market, U.S. moms will certainly relate, so the viral potential is big. Despite the expert execution, though, the idea of a rapping harried parent isn't all that original.

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Apple Reportedly in Talks With Foursquare to Add Local Data to Maps
Tuesday, December 18, 2012 9:38 AMSeth Fiegerman
Apple has been in talks with Foursquare for several weeks to add the check-in service's local data to maps.

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Starbucks Twitter Hashtag Campaign Becomes Forum for Brand-Bashing
Tuesday, December 18, 2012 9:23 AMTodd Wasserman
A seemingly innocuous Starbucks Twitter campaign in the UK backfired on the coffee giant when critics used the #SpreadTheCheer hashtag to bash the brand. To compound the embarrassment, the tweets were displayed live at the Natural History Museum in London over the weekend.

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