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| Lessons From 4 Killer UGC Campaigns | | This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Burberry's Art of the Trench campaign redefined UGC in the digital era. It's simple, really — the best way to show how great your product is is to show real, fashionable people wearing your product ...
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| Amazon Stock Up 10% Despite Missing Sales, Guidance Forecasts | | Tuesday, January 29, 2013 5:05 PM | Lauren Indvik |
| Amazon missed analysts' expectations for revenue and guidance, but the stock still shot up by as much as 10% after hours. Net sales totaled $21.3 billion for the December quarter, up 22% from the same quarter a year ago, but missing analysts' forecasts by $1 billion. Net income was down 45% to $97 million.
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| 'New York Times' Launches Startups Incubator | | Tuesday, January 29, 2013 2:20 PM | Lauren Indvik |
| The New York Times is inviting early-stage startups to come work in its 8th Avenue headquarters in an effort to foster relationships between entrepreneurs and the 161-year-old newspaper. The Times is accepting applications for its TimeSpace program from now until Feb. 19. Between three and five companies will be invited to interface with Times staffers over the course of a four-month residence period, per the application website.
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| How to Halt a Facebook Hoax | | Tuesday, January 29, 2013 12:58 PM | Fran Berkman |
| The Internet can be a cruel and unforgiving place. Think about it, there are trolls, phishers and con artists lurking around almost ever corner. Scams and hoaxes everywhere. On occasion, social media propels one of these scams to viral fame. Facebook, as the grandaddy of social media, is a particularly fertile breeding ground for misinformation.
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| Report: YouTube to Launch Paid Subscriptions | | Tuesday, January 29, 2013 11:27 AM | Seth Fiegerman |
| It looks like YouTube is about to take a big step towards monetizing its videos. YouTube is planning to launch paid subscriptions for a couple dozen channels as soon as April, according to a new report in AdAge citing "multiple people familiar with the plans." The online video site has reportedly reached out to a "small group" of channels asking them to apply to be among the first paid channels.
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| 'Washington Post' App Aims to Fact-Check Politicians in Real Time | | Tuesday, January 29, 2013 10:54 AM | Lauren Indvik |
| The Washington Post is making it easier for the American public to hold politicians accountable by launching a prototype for a fact-checking tool that determines if their statements in public addresses are true or false. During the last presidential campaign, many pundits took to live blogs and Twitter to fact-check the debates live. WaPo's tool, called "Truth Teller," aims to automate that process.
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