الأربعاء، 9 يناير 2013

'Star Trek Into Darkness' Mobile App Will Blast off During Super Bowl

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Wednesday, January 09, 2013
TRENDING STORIES IN BUSINESS & MARKETING
Target-storeTarget Pledges to Price Match Amazon Year-Round
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UltravioletMovie Studios Announce 'UltraViolet' Partnership With Device Manufacturers
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Ipad-syncTablets Will Outsell Notebooks in 2013 for First Time Ever
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ALL STORIES IN BUSINESS & MARKETING

'Star Trek Into Darkness' Mobile App Will Blast off During Super Bowl
Tuesday, January 08, 2013 7:39 PMChristina Warren
Movie studio Paramount has teamed up with Qualcomm to create a new app for the upcoming film Star Trek Into Darkness. Announced at CES 2013, the app uses context-aware technologies to bring specific information to users at specific times. When the app launches at the end of January, fans will be able to get special Star Trek Into Darkness content, such as videos, photos and wallpaper delivered directly to the mobile device.

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8 Successful Companies That Changed Domain Names
Tuesday, January 08, 2013 5:43 PMAmy Burke
Rebranding, re-launching, brand confusion, vagueness: factors that contribute to the decision to rename a website. More often than not, creators shell out big money to purchase already existing domain names not only to simplify traffic flow (just ask Facebook founder Mark Zuckerburg), but to make sure they match perfectly with the brand. Here are a few brands that have not only survived the switch but have thrived ever since.

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Facebook to Hold Press Event Jan. 15
Tuesday, January 08, 2013 5:24 PMLauren Indvik
Facebook sent out invites to a press event to be held at its Menlo Park, Calif., headquarters on Jan. 15. The event starts at 10 a.m. PST and should last some hours — in the invite e-mail, Facebook noted that lunch would be served.

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Kickstarter Pledges Topped $300 Million in 2012
Tuesday, January 08, 2013 5:14 PMSeth Fiegerman
Kickstarter had its first nine-figure pledge year in 2012. The crowdfunding platform received $320 million in pledges in 2012, more than triple the amount it received in 2011 and the first time it topped $100 million in a single year, according to year-end stats released by Kickstarter on Tuesday. Of those pledges, about $274 million was collected and went to 18,109 projects that were successfully funded last year.

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Target Pledges to Price Match Amazon Year-Round
Tuesday, January 08, 2013 12:31 PMLauren Indvik
Following a test-piloting period over the holidays, Target has agreed to match prices with Amazon, Walmart.com, BestBuy.com, Toysrus.com and a handful of other online retailers year-round. In-store shoppers can secure price matches at the Guest Services department within seven days of purchase. Only one of each kind of product is eligible for price-matching.

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Movie Studios Announce 'UltraViolet' Partnership With Device Manufacturers
Tuesday, January 08, 2013 12:17 PMCharlie White
LAS VEGAS — At a keynote speech at CES 2013 on Tuesday, CEA president and CEO Gary Shapiro introduced UltraViolet, an effort by the major motion picture studios to cooperate with the consumer electronics industry to provide content to consumers. Consumer electronics companies announced for the partnership are LG, Vizio, Panasonic, Samsung, Toshiba, Philips and Sony.

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Tablets Will Outsell Notebooks in 2013 for First Time Ever
Tuesday, January 08, 2013 11:30 AMQuartz
In 2012, tablets outsold notebook computers in the U.S. and China, but 2013 will be the year this trend goes global, according to NPD DisplaySearch. That's three years ahead of analysts' earlier estimates, and reflects a projected 64% growth in tablet purchases in 2013 versus 2012. This growth is driven primarily by a surge in purchases of smaller 7-inch and 8-inch tablets, which will represent 45% of the 240 million tablets sold in 2013.

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Amazon Prime Comes to Canada
Tuesday, January 08, 2013 10:31 AMStan Schroeder
Amazon has launched its subscription program, Amazon Prime, in Canada. The service has previously been available in the U.S., Japan, the UK, Germany and France. For an annual fee of $79 (CDN), Canadians get free two-day shipping to "most cities" in Canada. In rural areas, specifically North or the Maritimes, users get unlimited shipping but without the two-day guarantee.

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Apple's iPad Would Be the 11th Largest Tech Company in U.S.
Tuesday, January 08, 2013 10:11 AMSeth Fiegerman
You know Apple is huge when even part of its business is bigger than many of its competitors. If the iPad were a standalone company, it would be the 11th largest tech company in the U.S., according to an estimate from Bernstein Research analyst Toni Sacconaghi, via Fortune.

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AT&T Sells 10 Million Smartphones in 4Q, a New Record
Tuesday, January 08, 2013 9:49 AMTodd Wasserman
AT&T sold 10 million smartphones in the fourth quarter, breaking the company's previous record of 9.4 million in 4Q 2011. The results, which include Android models and iPhones, break down to 110,000 smartphones a day, according to the company. AT&T didn't provide a breakdown of Android sales vs. iPhone sales. The latter likely enjoyed a boost thanks to the September introduction of the iPhone 5.

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4 Steps for Successful Social Media Training
Tuesday, January 08, 2013 9:41 AMSharlyn Lauby
Traditionally when companies design a policy or guideline, they also try to create a mechanism for employees to learn about whatever the policy relates to. And most of the time, companies call it training -- it�s the transfer of knowledge about a specific topic.

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