TRENDING STORIES IN BUSINESS & MARKETING | | | | ALL STORIES IN BUSINESS & MARKETING | |
Twitter Acquires Bluefin Labs, Doubles Down on Social TV | Tuesday, February 05, 2013 8:16 PM | Christina Warren |
| Twitter has acquired social TV analytics firm Bluefin Labs. Business Insider broke the story Monday, reporting that this is Twitter's biggest acquisition to date. Twitter and Bluefin both confirmed the acquisition today on their respective blogs. For Twitter this is proof that the company is doubling down on its efforts in social TV.
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Reddit Allows Only 'Acceptable' Ads | Tuesday, February 05, 2013 7:14 PM | TechNewsDaily |
| Online ads that sing, dance and otherwise distract readers won't be part of social news site Reddit's experience.
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HP Board Studying Whether to Break Up the Company | Tuesday, February 05, 2013 5:48 PM | Quartz |
| The Hewlett-Packard board is studying a break-up of the US tech company among several options the directors are considering to obtain maximum value for shareholders, people familiar with the matter said.
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This Icon Shows That Facebook Is Tracking You for Ads | Tuesday, February 05, 2013 5:02 PM | Todd Wasserman |
| Starting soon, the icon below will let you know that Facebook is tracking you for third-party ads. The symbol, which was introduced last year, will be prominent when you hover your cursor over a Facebook ad that has been served up for a third party. For instance, if you see an Amazon ad on Facebook for a book you were just checking out, then you'll likely see the icon.
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Zynga Stock Jumps 6% After Beating Q4 Earnings Estimates | Tuesday, February 05, 2013 4:42 PM | Seth Fiegerman |
| Zynga reported better-than-expected revenue and earnings for the fourth quarter, but the business still has a long way to go towards profitability. The gaming company reported earnings per share of .01 on revenue of $311.2 million in the December quarter, coming in well ahead of Wall Street's consensus estimate for EPS of -.03 on revenue of $212 million.
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Report: Pinterest Raising Yet More Funding at $2 Billion+ Valuation | Tuesday, February 05, 2013 4:28 PM | Lauren Indvik |
| Pinterest, which raised $100 million from investors at a valuation of $1.5 billion just last May, is reportedly seeking yet another round of financing — one that values the three-year-old visual bookmarking site in the range of $2 billion to $2.5 billion. According to The Wall Street Journal, Pinterest is merely in talks and no deal has yet been finalized.
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Bookish Uses Big Data and Real Editors to Help Pick Your Next Book | Tuesday, February 05, 2013 3:20 PM | Seth Fiegerman |
| Readers may be doing more of their book shopping online, but some recent studies suggest they still discover more books they want to read in bricks-and-mortar bookstores rather than on websites. Now, one new website hopes to improve book discovery online and it has the backing of some of the biggest players in the publishing industry.
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What Ads Could Look Like on Instagram's New Web Feed | Tuesday, February 05, 2013 1:47 PM | Lauren Indvik |
| On Tuesday, Instagram announced that users can now browse photo feeds on the web — something users have only been able to do on their mobile devices for the past two-odd years. The feed is, essentially, just a blown-up version of the one that exists on mobile, with one big difference: There's plenty of room in the margins for ads.
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This App Packages News and Social Streams Into Video | Tuesday, February 05, 2013 12:25 PM | Samantha Murphy |
| So many blogs, so little time. For those who can't get enough of the news, but don't have hours to comb through sites and streams for the latest information, a new iPad app called Guide packages articles into video so you don't have to read. The best part is you can pick an avatar of your liking to serve as your broadcaster — want a kitten to read you stories about animals? No problem.
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About.me Founders Buy Back Company From AOL | Tuesday, February 05, 2013 11:02 AM | Seth Fiegerman |
| About.me wants to be a startup again. About.me, which lets users quickly create visually impressive online calling cards, was acquired by AOL in 2010 just four days after it launched publicly. Now, a little more than two years later, the two founders of About.me announced in a blog post that they are buying the company back from AOL.
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Go Daddy Posts Biggest Sales Day in History After Super Bowl Ads Run | Tuesday, February 05, 2013 10:44 AM | Todd Wasserman |
| Love 'em or hate 'em, you have to admit Go Daddy's Super Bowl ads are effective. The company on Tuesday reported that the Monday after the game was its biggest sales day in company history. The company provided Mashable with the following stats that illustrate a big increase over the comparable day in 2012: Hosting sales jumped 45%. Dot-com domain sales rose 40%.
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Ecommerce Sales Topped $1 Trillion Worldwide in 2012 | Tuesday, February 05, 2013 10:23 AM | Seth Fiegerman |
| Ecommerce is now a trillion-dollar industry. Global ecommerce sales passed $1 trillion in 2012 for the first time ever, fueled by growth in North America and the Asia-Pacific region, according to a new report from eMarketer. North America sales increased 13.9% year-over-year to about $365 billion and Asia-Pacific sales increased by 33% to about $332 billion.
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Amazon Introduces Amazon Coins, a Virtual Currency | Tuesday, February 05, 2013 9:42 AM | Todd Wasserman |
| Amazon on Tuesday announced a new virtual currency called Amazon Coins that's billed as an "easy way for Kindle Fire customers to spend money on developers’ apps in the Amazon Appstore." The company will introduce the currency in May with "tens of millions of dollars' worth of free Amazon Coins" to spend on developers' apps. Amazon will also make it quick and easy for customers to buy the coins with their accounts.
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