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| Text Your Song Requests to This Band | | Monday, March 04, 2013 5:49 PM | Todd Olmstead |
| To celebrate their 15th anniversary, jam band Umphrey's McGee recently performed a sold-out, two-night run in New York City. Throughout their career, which has spanned South Bend, Ind., to massive festivals such as Bonnaroo, the band has consistently found ways to include fans in their live experience. Recently, the band announced the return of their signature UMBowl, a live concert in which fans control the direction of the show via SMS.
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| How Brands' 'Harlem Shake' Memes Fared on YouTube and Facebook | | Monday, March 04, 2013 3:24 PM | Brian Anthony Hernandez |
| Brands latched onto the "Harlem Shake" phenomenon, quickly creating their own versions of the video meme and posting them on YouTube and Facebook. While these brands' participation may look like fun and games, the social media managers and marketing teams behind them hope that riding the coattails of "Harlem Shake" will pay off in video views, likes, shares and positive comments.
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