| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| LinkedIn Updates Mobile App, Experiments With Ads | | 12:02:35 AM | Todd Wasserman |
| LinkedIn has updated its mobile app for the first time since 2011 and will run a small test of "sponsored content" i.e. ads in the stream. The test comes after LinkedIn announced a similar test of sponsored content in its iPad app in January. This would be the first time a LinkedIn phone app would sport the ads. Like other recent app updates, the update for iOS and Android has a heavy emphasis on photos.
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| Disconnect.me Lets You Control Your Data Online | | Wednesday, April 17, 2013 11:00 PM | Seth Fiegerman |
| Disconnect.me, a browser extension, helps users block more than 2,000 websites from tracking their data online and promises to load web pages significantly faster.
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| 5 Tactics to Grow Your Email List | | Wednesday, April 17, 2013 8:16 PM | ClickZ |
| Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan. Many marketers have email addresses only for 30% or less of their customer and prospect lists.
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| David Karp Elaborates on Storyboard Shutdown | | Wednesday, April 17, 2013 3:34 PM | Lauren Indvik |
| In a tersely written post to Tumblr's staff blog last week — one that inspired a winning satire from The New Yorker's Caitlin Kelly — Tumblr CEO David Karp announced that Storyboard, a company-sponsored blog that chronicled the people and creative work of Tumblr, was shutting down immediately.
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| Twitter Launches Keyword Targeting for Ads | | Wednesday, April 17, 2013 1:08 PM | Todd Wasserman |
| Twitter on Wednesday introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about. In a blog post, Nipoon Malhotra, product manager for revenue at Twitter, gave the following example of how the program will work: Let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue.
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| 'The Guardian': We're Not Planning on a Paywall | | Wednesday, April 17, 2013 12:30 PM | Lauren Indvik |
| Newspapers worldwide are putting up metered paywalls at a record pace in an effort to convert their large, free-reading online audiences into paid subscribers. In the UK, The Times, The Sunday Times, The Financial Times, The Daily Telegraph and The Sun, among others, have all implemented (or announced plans to implement) paywalls — but The Guardian, which reported a pre-tax loss of £75.6m in 2011, has no plans to join them.
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| Ev Williams' Medium Buys Journalism Startup Matter | | Wednesday, April 17, 2013 12:14 PM | Seth Fiegerman |
| Medium, the publishing platform launched by Twitter's co-founder Ev Williams, has acquired a long-form journalism startup called Matter for an undisclosed sum, the two companies announced Wednesday. Matter raised more than $140,000 from a Kickstarter campaign in early 2012 — nearly three times its original goal — to produce in-depth science and technology stories, and published its first piece in November.
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| Campaign Pokes Fun at Women’s Diet Ads | | Wednesday, April 17, 2013 11:52 AM | PSFK |
| Cheese spread company Kerry LowLow has created a video called “Adland Gal” that mocks the cliched women we see in diet commercials.
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| A Facebook Fan Is Worth $174, Researcher Says | | Wednesday, April 17, 2013 11:29 AM | Todd Wasserman |
| A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm. Syncapse worked with research firm Hotspex on a survey based on data collected from more than 2,000 U.S. panelists in late January and early February.
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| Guy in Norelco Ad: 'I'd FAQ Me' | | Wednesday, April 17, 2013 10:34 AM | Todd Wasserman |
| Looking for a quick primer on the difference between men and women's psyches? Look no further than this Norelco ad and Dove's insanely viral "sketch artist" campaign. While the Dove campaign — also from Ogilvy & Mather — uses a sketch artist to illustrate women's low self-esteem about their looks, the guys in these Norelco ads are quite taken with themselves.
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| Foxconn Will Now Pay Microsoft for Every Android Device It Makes | | Wednesday, April 17, 2013 10:24 AM | Pete Pachal |
| Microsoft and Foxconn, the world's largest manufacturer of consumer electronics, just made a deal that will give Microsoft a cut of every Android device Foxconn makes. The terms of the deal weren't disclosed, but Microsoft did say it would be getting royalties from Hon Hai, the parent company of Foxconn, under the agreement.
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| Yahoo Earnings and Other News You Need to Know | | Wednesday, April 17, 2013 9:53 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Yahoo reported its quarterly earnings Tuesday. Its EPS sat at .35, up from last year and above investor expectations for the quarter. Microsoft announced a patent protection deal with Hon Hai, parent company of device maker Foxconn.
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| 10 Hot Jobs for Developers at Yelp, Disney ABC and More | | Wednesday, April 17, 2013 9:17 AM | Elisha Hartwig |
| Whether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies.
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