| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Yahoo Introduces 2 New Ad Formats | | Monday, April 29, 2013 6:34 PM | Lauren Indvik |
| Yahoo unveiled two new advertising formats Monday as the company continues to battle quarterly declines in ad revenue. One, called "Stream Ads," are ad units that appear in-line with — and in the same format as — stories in Yahoo's news feed. The ads run across desktop, tablet and mobile.
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| Barry Diller Says Buying 'Newsweek' Was a Mistake | | Monday, April 29, 2013 3:50 PM | Lauren Indvik |
| IAC Chairman Barry Diller says that merging Newsweek with The Daily Beast in November 2010 was "a mistake," and that he does not have great expectations for its future. In an interview with Bloomberg (above), Diller said that printing a single magazine — particularly a newsweekly — is a "fool's errand" in the current news environment.
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| 5 Ways to Find a Lead Developer for Your Startup | | Monday, April 29, 2013 3:45 PM | Zoe Fox |
| Hiring a lead developer for your startup is a "make-it-or-break-it-moment." This is the person whose creative vision and technical know-how will determine the success of your product. This is the leader who will guide the engineers you hire down the line, accessing each of their strengths to maximize potential for innovation.
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| The Company That's Buying the Online News Ecosystem | | Monday, April 29, 2013 2:00 PM | The Atlantic |
| In the past couple years, an ecology of sorts has come into being among online news sites. It's the blogosphere metastized, maybe, or merged with the money of traditional media. A web writer, or a newspaper reporter or a far-afield staff writer finishes a story and files it into their content management system. She tweets it from her personal Twitter; her publication tweets it, too.
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| Has Kickstarter Lost Its Way? | | Monday, April 29, 2013 1:47 PM | Seth Fiegerman |
| Twenty dollars. That's how much the first successful Kickstarter campaign wanted to raise. L.J. Ruell, a Kickstarter user from Long Island City, launched a campaign in April 2009 to raise a small amount of money to make some drawings. "I like drawing pictures. and then i color them too," Ruell wrote in the proposal for his Kickstarter project, which was simply titled Drawing for Dollars.
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| Newspaper Reporter Voted Worst Job; What About Digital Reporter? | | Monday, April 29, 2013 1:33 PM | Adam Popescu |
| What's the worst job of the year? According to a survey conducted by CareerCast, it's a newspaper reporter. Last week the Wall Street Journal wrote about the findings, which have been causing an uproar in journalism circles. It's no big surprise that journalism isn't synonymous with huge paychecks or stability, but worst job of the year? Worse even than being a lumberjack, the no.
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| Windows Phone Ad Paints Apple and Samsung Fans as Buffoons | | Monday, April 29, 2013 12:37 PM | Todd Wasserman |
| Microsoft is attempting to triangulate in the Apple-Samsung war with a new ad that presents itself as above the fray of their petty bickering. The ad takes place during a wedding. As a nerdy guy steps up to photograph the event, an iPhone fan challenges him to remove "your enormous phone." "You mean the enormously awesome Galaxy?" another Samsung fan counters.
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| Advice for Clueless Brands on Social Media | | Monday, April 29, 2013 12:17 PM | Bob Garfield |
| Bob Garfield and Doug Levy explain the rules of the relationship era in their book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results. Dear Bob & Doug:We are a Korean auto manufacturer advertising 100% water exhaust, which concerns minimizing carbon monoxide.
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| 'HuffPost Live' Coming to Cable TV | | Monday, April 29, 2013 10:45 AM | Lauren Indvik |
| HuffPost Live, the 8-month-old, online-native video news network from AOL's Huffington Post Media Group, will begin syndicating to cable on May 13. The live network has struck a deal with AXS TV to bring half of HuffPost Live's 12 hours of live weekday programming to the channel, from 10 a.m. to 4 p.m. ET Monday through Friday.
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| Shazam Gets New CEO, Gears Up for IPO | | Monday, April 29, 2013 9:55 AM | Todd Wasserman |
| Shazam, the company best known for its eponymous music discovery app, has hired a new CEO and plans to go public in the near future. Rich Riley, the former EVP Americas for Yahoo, has joined Shazam as CEO. Shazam's previous CEO, Andrew Fisher, will now become executive chairman, a newly created position. Fisher had led Shazam since 2005.
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| Is Kenny Powers a Pitchman for the HTC One? | | Monday, April 29, 2013 9:29 AM | Todd Wasserman |
| Kenny Powers, the profane protagonist of HBO's Eastbound and Down, may have picked up a real-life endorsement deal for the HTC One. The character, played by Danny McBride, lobbed a few tweets recently that seem to be designed to raise awareness for the new device: Snitches! Someone at @htcusa or @att help me get a @htc ONE, por favor.
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| Job Hunting? 180+ Openings at Fandango, Fox and More | | Monday, April 29, 2013 9:05 AM | Elisha Hartwig |
| Whether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies.
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