| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Yahoo's Chairman Resigns | | Thursday, April 25, 2013 6:59 PM | Seth Fiegerman |
| Fred Amoroso, Yahoo's chairman of the board, is resigning his position, the company announced late Thursday. Amoroso took over as Yahoo's chairman in May at the same time that Ross Levinsohn was appointed interim CEO. As chairman, he led the team that investigated Yahoo's former CEO Scott Thompson for fabricating some of his credentials. He also played a part in helping bring Marissa Mayer in from Google to serve as Yahoo's new CEO.
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| Mobile Apps Are the New Network TV, Without the Ad Dollars | | Thursday, April 25, 2013 5:55 PM | Todd Wasserman |
| Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV. The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs.
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| Pinterest Brings Back Beloved Design Features | | Thursday, April 25, 2013 5:33 PM | Lauren Indvik |
| In March, Pinterest rolled out a new site design with larger images, a cleaner layout, and several new discovery and navigation features. Since that time, users have praised and criticized various aspects of the design — and Pinterest has listened.
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| Amazon Stock Flat After Strong Earnings Report | | Thursday, April 25, 2013 4:42 PM | Lauren Indvik |
| After missing analysts' expectations for three consecutive quarters, Amazon beat the Street's forecast, reporting earnings of .18 per share compared to earnings of .28 per share last year. Wall Street analysts were expecting earnings of .10 per share. Despite the good news, Amazon's stock was up only 1% to approximately $277 per share in after-hours trading.
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| The 10 Most Engaging Facebook Cover Photos | | Thursday, April 25, 2013 3:26 PM | Todd Wasserman |
| Ever since Facebook introduced its new cover photo design back in fall 2011, brands, celebrities and ordinary folks have been challenged on how exactly to use that prominent piece of real estate. For those looking for some inspiration, ZoomSphere recently took stock of the most engaging cover photos on Facebook, which is defined as the photos that drew the most overall interactions.
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| Hyundai Ad Makes Light of Suicide, Ignites Internet Firestorm | | Thursday, April 25, 2013 2:47 PM | Charlie White |
| What happens when you create a car advertisement depicting suicide? Hyundai tried that stunt in the UK last week, and by Thursday the Hyundai ad had certainly garnered plenty of attention, but not at all the kind of reaction the Korean car company had hoped for. Blistering criticism is erupting from across the globe toward the Hyundai spot. Blistering criticism is erupting from across the globe toward the Hyundai spot.
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| Immersing Consumers in 'Immersive Experiences' | | Thursday, April 25, 2013 12:57 PM | Matt Petronzio |
| Different brands have different business methods, but they all have at least one goal in common: to engage audiences effectively. Today's brands want to beat the competition by getting consumers to enjoy products in innovative ways.
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| Beyonce Embraces Earth, Wind, Fire and Water in H&M Ad | | Thursday, April 25, 2013 12:51 PM | Brian Anthony Hernandez |
| The "Beyoncé as Mrs. Carter in H&M" advertising campaign continues with a new commercial that features the global superstar decked in H&M garb and introduces fans to "Standing on the Sun," a new song from her much-anticipated album. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind," Beyoncé said in a statement.
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| NYT CEO Expects to Sell 'Boston Globe' This Year | | Thursday, April 25, 2013 12:04 PM | Lauren Indvik |
| Despite the warm praise for its Boston Marathon bombings coverage, The New York Times Co.'s plan to sell The Boston Globe is still on. On a Q1 2013 earnings call Thursday, Times Co.
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| Forget the DSLR, Your Smartphone Is All You Need | | Thursday, April 25, 2013 10:53 AM | Sharlyn Lauby |
| This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Most of us walk around all day with our phones by our side. They offer us access to our email, connect us with the Internet and we can even play a few games to pass the time.
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| 50+ Tech Events in Seattle, London and More | | Thursday, April 25, 2013 10:53 AM | Elisha Hartwig |
| Mashable's Events Board is a great place to find the leading conferences in your industry — whether that's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward. Our picks include events in New York, the Bay Area and Atlanta. If you don't find something that's a fit for you, you can check out more than 50 events on our complete listings.
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| Charles Schwab Besieged by DDoS Attacks | | Thursday, April 25, 2013 10:28 AM | Lauren Indvik |
| Charles Schwab & Co. has been suffering from denial-of-service attacks, blocking access to the site for two hours on Tuesday and slowing the online operations of the financial services firm intermittently on Wednesday.
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| What Would You Do If You Ran Apple? | | Thursday, April 25, 2013 10:01 AM | Lance Ulanoff |
| Don’t cry for Apple. It’s got billions of dollars, strong revenues (even if profits are dipping a bit), legions of customers and fans, a product line many companies would kill for and a devoted exec team. Despite all that, the company is at a bit of a crossroads. It’s been years since the last new major product introduction -– at least one that stakes out new territory.
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| 'New York Times' Announces Lower-Priced Digital Subscription | | Thursday, April 25, 2013 9:56 AM | Seth Fiegerman |
| The New York Times Company is planning to introduce several new products and initiatives at the end of this year and early next, including a lower-priced option for digital subscribers, the company announced on Thursday. The Times Co.
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