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| Apple's $17 Billion Bond Sale Is One of the Biggest Ever | | In order to raise cash for planned dividend payments and stock buybacks, Apple has sold $17 billion in bonds Tuesday in one of the largest corporate bond sales in history. The amount of money Apple has raised through a bond sale is not unheard of — GM raised $17.5 billion in 2003, and Roche Holdings sold $16.5 billion worth of bonds in 2009.
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| Lowe's Gives Home Improvement Tips in 6-Second Vines | | Tuesday, April 30, 2013 4:45 PM | Todd Wasserman |
| Can you offer a home improvement tip in 6 seconds? Apparently yes, as Lowe's demonstrates with these Vines. The retailer introduced the following Vines last week. Unlike previous Vines from brands, these are designed to be useful. The effort, called "Lowe's Fix in Six," offers simple, everyday improvements that consumers will want (hopefully) to share with others.
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| Coding Is the Must-Have Job Skill of the Future | | Tuesday, April 30, 2013 4:35 PM | Adam Popescu |
| Fast forward to 2020. What job skill must you have? Coding. Well, we may be getting ahead of ourselves slightly. It's uncertain that HTML and CSS in their current form will be on the menu of the next decade. But what we do know is, for the foreseeable future, coding is one of the most important and desirable skills there is, no matter how it evolves. Coding is the new black.
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| Bud Light Offers Proof That Facebook Ads Work | | Tuesday, April 30, 2013 4:15 PM | Todd Wasserman |
| For some time, Facebook has deflected criticism about its low click-through rates for ads by arguing that the metric is irrelevant. However, showing a link between ads on the network and a corresponding sales boost has been tricky. Data from partner Datalogix may help Facebook make its case. In particular, a Facebook campaign for Bud Light appears to have helped increase sales.
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| The Best Twitter Accounts for Entrepreneurs | | Tuesday, April 30, 2013 3:53 PM | BusinessNewsDaily |
| Small business owners and entrepreneurs who use Twitter only as a marketing tool for their businesses are missing out. The microblogging service can also be a huge resource for them in the day-to-day operation of their business. However, business owners must know the right accounts to follow in order to benefit from all that Twitter can offer.
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| Russian Billionaire Bets $100 Million on an Apple Comeback | | Tuesday, April 30, 2013 1:40 PM | Todd Wasserman |
| Russian billionaire Alisher Usmanov sees an opportunity in Apple's stock price freefall over the few months and is betting $100 million that the company will turn things around. "I believe in the future of this company even after Steve Jobs," Usmanov told Bloomberg.
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| Airbnb Ups Security Requirements for Renters and Hosts | | Tuesday, April 30, 2013 1:09 PM | Lauren Indvik |
| If you want to continue using Airbnb, a site that lets users book stays at other users' homes, you'll now need to provide either a photo ID or answer a series of personal questions. Beginning today, Airbnb will notify 25% of U.S. users that they need to go through the Verified ID process, a requirement that will soon be rolled out to the rest of Airbnb's global user base.
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| Will Social Spur Sales for This Mom's Small Business? | | Tuesday, April 30, 2013 1:03 PM | Todd Wasserman |
| A colicky baby turned Syazrina Ismail into an entrepreneur. It all started during the first few months of her eldest son's life. Ismail couldn't put him down for very long, which turned her into a sleep-deprived zombie. "He would sleep on his tummy," she says. "Gassy boy. The only way to get him to sleep longer was to carry him upright." Buying a baby sling isn't a big deal for most, but Ismail lives in Malaysia.
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| Why 'SoLoMo' Isn't Going Anywhere | | Tuesday, April 30, 2013 11:43 AM | Seth Fiegerman |
| 'SoLoMo' is the result of three venture capitalists brainstorming around a dining room table in the Bay Area back in 2010.
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| WSJ's Digital Subscriptions Growing Even Faster Than NYT's | | Tuesday, April 30, 2013 11:40 AM | Lauren Indvik |
| The Wall Street Journal's paywall may be more than a decade and a half older, but it's digital subscription business is growing even faster than that of the closely watched New York Times. According to unaudited figures released by the Alliance for Audited Media Tuesday, the WSJ's digital circulation increased 62.6% to 898,102 at the end of March, up from 552,288 the March previous.
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| 5 Bootstrapped Startup Tips to Survive the First Year | | Tuesday, April 30, 2013 11:39 AM | Brian Casel |
| Brian Casel is a designer and founder of a few bootstrapped startups. Connect with Brian on Twitter @CasJam. Bootstrapping a startup is no easy task. That first year is particularly grueling. Yet these days, a lot of folks are bootstrapping their web startups, rather than going the VC-funded route. It takes a tremendous commitment from the founder(s) to make it through the ups and downs during those early months.
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| Yahoo Doubles Maternity Leave for Employees | | Tuesday, April 30, 2013 11:28 AM | Seth Fiegerman |
| Two months after Yahoo restricted employees' work-from-home option, it is giving its workers another perk: more paid leave for new parents. Yahoo is doubling the amount of paid leave time that new mothers are eligible to take, from eight weeks to 16 weeks, and letting new fathers take eight weeks of paid leave, as first reported by NBC Bay Area.
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| BlackBerry CEO: Demand For Tablets Will Die Out in 5 Years | | Tuesday, April 30, 2013 9:54 AM | Seth Fiegerman |
| BlackBerry (née RIM) has had a tough time in the tablet market to date, but according to the company's CEO, that doesn't matter because the market itself is doomed. "In five years I don’t think there’ll be a reason to have a tablet anymore," CEO Thorsten Heins said in an interview Monday at the Milken Institute, according to Bloomberg. "Maybe a big screen in your workspace, but not a tablet as such.
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