| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Askem Gets You the Answers You Need, Fast | | Friday, May 24, 2013 11:01 PM | Veena Bissram |
| Askem lets you share your questions online and create up to five different text responses to choose from so you can cut through the digital noise.
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| Myspace's New Architects Reveal How to Rebuild a Brand | | Friday, May 24, 2013 9:27 PM | Adam Popescu |
| There's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked with rebuilding the new Myspace from the ground up.
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| Report: Yahoo Bidding for Hulu | | Friday, May 24, 2013 3:46 PM | Lauren Indvik |
| The roster of companies interested in acquiring a stake in Hulu is growing. In addition to The Chernin Group (in partnership with Providence Equity), Guggenheim Digital, DirecTV and Time Warner Cable — whose bids were reported on Thursday night and Friday morning — Yahoo, private equity firm KKR and talent agency William Morris Endeavor (in partnership with Silver Lake) have also placed bids, according to AllThingsD and Bloomberg.
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| 5 Mistakes to Avoid When Creating Branded Apps | | Friday, May 24, 2013 2:42 PM | BusinessNewsDaily |
| With the smartphone increasingly becoming the tool of choice for many shoppers, businesses with their own mobile apps are quickly learning this is an excellent way to get a leg up on the competition. Branded apps, which give retailers a direct link to their consumers' smartphones, are gaining in popularity among shoppers.
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| Report: 4 Companies Place Bids for Hulu | | Friday, May 24, 2013 1:20 PM | Lauren Indvik |
| On the heels of Yahoo's $1.1 billion acquisition of Tumblr, Hulu is suddenly snapping up bids left and right. According to The Los Angeles Times and Reuters, both the Chernin Group, in partnership with Providence Equity, as well as Guggenheim Digital Media, have placed bids for the streaming video service. The Chernin Group is run by former News Corp. executive Peter Chernin.
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| Volkswagen App Stops Video When You Turn Away | | Friday, May 24, 2013 11:27 AM | Todd Wasserman |
| In a neat gimmick to illustrate its stop-start technology, which turns the car off when stopped, Volkswagen launched a Chrome plugin that pauses a video when you look away from the screen. The app uses your computer's camera and some facial recognition technology to achieve the feat. In a quick test, it worked well enough, but seemed to require exaggerated movement properly — like turning your head all the way to the side.
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| Want to Buy the Tribune Company? Sign Up Here | | Friday, May 24, 2013 10:46 AM | Adam Popescu |
| The past few years have proved that crowdfunding has evolved into the most effective tool for digital panhandling, bankrolling everything from failed Hollywood films to much more adult fare. Now, a new Indiegogo campaign is attempting to buy the sagging Tribune company, which is on sale for $623 million.
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| 8 Tips for Successful Business Development | | Friday, May 24, 2013 10:32 AM | Eric Grafstrom |
| Check out these tips on successful business development for start-ups, including how to avoid many of the typical frustrations with business development.
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| Forget Twitter: Puma Campaign Wants You to Communicate via Dance | | Friday, May 24, 2013 7:44 AM | Rachel Arthur |
| Among today's modes of online communication, we’re well-versed in the use of text, images and video. But what about dance? In a campaign for its new Sync fragrances, Puma is proposing a new form of digital expression through movement rather than words. The sportswear brand has set up an interactive platform dubbed Dance Dictionary, where users can communicate with each other by encrypting specific sentences into physical dance moves.
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