| Intel's New 'Iris' Chips Will Make Laptops Much Better for Gaming, Video | | Intel's upcoming processors, codenamed "Haswell," have an integrated "Iris" graphics chip that will deliver twice the performance of the Intel HD Graphics 4000 chip, integrated in the current "Ivy Bridge" processor line. This means laptops sporting Haswell chips — which will be launched under Intel's "Core" brand — will have decent video playback and gaming capabilities, even without a dedicated graphics chip.
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| 5 Places to Look for Your Digital Footprint | | Recently, many iPhone and iPad users were incensed to learn that Siri — the personal digital assistant for iOS devices — has an eerily long memory. Unbeknownst to Apple customers, Siri sends all your queries directly to Apple's company’s servers, where it is kept for two years before being deleted. And while the truth about Siri is making headlines, it's not really shocking.
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| Kris Kross Trends on Twitter as Fans Mourn Chris 'Mac Daddy' Kelly's Death | | "Kris Kross" became a worldwide trending term on Twitter after news of member Chris Kelly's death broke online Wednesday night. Fans took to Twitter to mourn the loss of Kelly — also known as "Mac Daddy" — one half of the rap duo best known for its 1992 hit, "Jump." Chris Smith, known as "Daddy Mac," was Kris Kross' other member. "Chris Kelly" also trended worldwide, while #RIPChrisKelly trended in the United States.
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| It's Easier to Maintain Weight Loss in Second Life Than in Real Life: Study | | Countering the stereotype of the web-surfing couch potato, a new study reveals that logging online may actually help people maintain their weight loss. Researchers from the University of Kansas Medical Center compared results from 20 overweight and obese individuals who embarked on a nine-month weight-loss program. The first three months focused on weight loss, followed by six months of weight maintenance.
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| If 'Breaking Bad' Was Made Into a LEGO Video Game | | What happens when you combine a hit television drama and your favorite childhood building blocks into a video game? LEGO Breaking Bad: The Video Game. Animator Brian Anderson merged two beloved forms of entertainment, and displayed the results in an epic YouTube video, above.
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| Zumper Enables Landlords to Bring Better Apartment Listings to Renters | | Wednesday, May 01, 2013 10:58 PM | Dani Fankhauser |
| The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Zumper One-Liner Pitch: Zumper is a high-quality apartment listings site without the spam. Why It's Taking Off: With the launch of mobile app Zumper Pro, landlords can easily manage their listings inside Zumper and on other sites.
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| The 7 Types of Digital Marketer | | Wednesday, May 01, 2013 10:02 PM | Lorenzo Franceschi-Bicchierai |
| Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these fields have had to adapt, or, perhaps, perish. But everybody has a different way of using social media in the digital marketing world — and his or her unique own style.
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| UNICEF Admits Its Facebook Likes Don't Save Lives | | Wednesday, May 01, 2013 8:56 PM | Zoe Fox |
| In the latest TV commercial campaign from UNICEF Sweden, the organization admits something few seem to remember in the age of social media milestones: Facebook Likes don't save lives. In the most viral clip, which has received more than 40,000 views on YouTube, we meet a young boy named Rahim, who's sick, though he says he's not worried because of UNICEF Sweden's Facebook community.
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| NCAA Bans Football Field Hashtags | | Wednesday, May 01, 2013 8:01 PM | Sam Laird |
| Sports Twitter was thrown into a minor tizzy Wednesday when word got out that the NCAA had banned the presence of hashtags on college football fields.
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| Upcoming Art Installation Will Be Fueled by Sexting | | Wednesday, May 01, 2013 7:27 PM | Charlie White |
| Is your sexting so entertaining, so artful and inspiring that it should be in a museum? If you think so, now's the time to prove it. In an upcoming art installation, controversial artist Karen Finley asks museum patrons to sext her, and then she will create limited-edition paintings inspired by the erotic communications.
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| 70% of Brand Engagement on Pinterest Is User-Generated | | Wednesday, May 01, 2013 7:09 PM | ClickZ |
| Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
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| Bang With Friends Is Heading to Your Smartphone | | Wednesday, May 01, 2013 6:42 PM | Adam Popescu |
| Bang With Friends, the service for lusty Facebook users, is going mobile. It raised $1 million this week to help you get more friends with benefits. The influx of cash will be focused on helping you see, from the comfort of your phone, just which friends you might want to hook up with.
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| Facebook's First Quarter, By the Numbers | | Wednesday, May 01, 2013 5:20 PM | Todd Wasserman |
| As has been its custom, Facebook supplied some charts showing various stats related to the company's first-quarter performance on Wednesday, prior to its call with analysts. The stats show a steady increase in mobile users and users overall but also a dip in revenues vs. the previous quarter, which is fueled by holiday-based ad spending. Image courtesy of Getty, Justin Sullivan.
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| 21 Happy Faces Hiding in Your Stuff | | Wednesday, May 01, 2013 11:52 AM | Annie Colbert |
| On ho-hum days when only a smiling face can cheer you up, look no further than your breakfast bowl or toothbrush holder. Happy little faces are lurking everywhere. This phenomenon of spotting what look like faces in everyday objects is known as pareidolia. Think Jesus toast or the man on the moon.
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| Mountain Dew Pulls Ad After Cries of Racism | | Wednesday, May 01, 2013 11:30 AM | Todd Wasserman |
| PepsiCo has pulled a Mountain Dew video after it was criticized for being in one commentator's telling, "arguably the most racist ad in history," according to a report. A rep for the brand told Adweek that the ad has been removed from all official Mountain Dew online channels, though copies of it persist on individual YouTube accounts. A rep confirmed the report to Mashable.
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| Forget Studying Abroad, Take a Semester Online | | Wednesday, May 01, 2013 11:30 AM | Zoe Fox |
| Undergrads may not complete their degrees for a variety of reasons. A family member becomes ill and they need to return home; they find a promising internship in another city; they don't think their campus' coursework is the right fit. A new offering from online education platform 2U, Semester Online, hopes to provide a better option for stifled undergrads.
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| Snickers Buys Search Ads Against Your Hunger-Induced Misspellings | | Wednesday, May 01, 2013 9:10 AM | Todd Wasserman |
| Ever get so hungry that you can't even Google correctly? Apparently, it's a thing and Snickers is on it. To capitalize on this phenomenon, the brand recently ran an SEO campaign that targeted users who misspelled words in Googel, sorry Google searches. The idea was that office-bound workers couldn't see the usual viral and social content because it was blocked by the IT department.
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