| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Zumper Enables Landlords to Bring Better Apartment Listings to Renters | | Wednesday, May 01, 2013 10:58 PM | Dani Fankhauser |
| The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Zumper One-Liner Pitch: Zumper is a high-quality apartment listings site without the spam. Why It's Taking Off: With the launch of mobile app Zumper Pro, landlords can easily manage their listings inside Zumper and on other sites.
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| The 7 Types of Digital Marketer | | Wednesday, May 01, 2013 10:02 PM | Lorenzo Franceschi-Bicchierai |
| Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these fields have had to adapt, or, perhaps, perish. But everybody has a different way of using social media in the digital marketing world — and his or her unique own style.
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| Travel Tips: How to Work and Relax While You Fly | | Wednesday, May 01, 2013 7:44 PM | Adam Popescu |
| Work and travel may not seem like they go hand-in-hand, but being 40,000 feet up among the clouds might just be the best time to scratch some items off your to-do list before you try to catch some shut eye. With airport waiting and even some flights offering Wi-Fi, it also might be an opportune time to clean out your email, or the free moment you've been waiting for to update your work apps.
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| Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito | | Wednesday, May 01, 2013 6:14 PM | Todd Wasserman |
| Taco Bell is testing the waters for Snapchat, a hugely popular app with teens, but also a controversial one that most brands have steered clear of. The fast feeder joined the platform Tuesday night and announced it with the following tweet: We're on @snapchat. Username: tacobell. Add us.
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| JCPenney Begs Customers to 'Come Back' in New Ad | | Wednesday, May 01, 2013 4:54 PM | Quartz |
| In a mushy ad posted on YouTube last night, JCPenney is pleading for its former customers to come back. It acknowledges that the department store chain has made mistakes but says JCPenney has learned to listen to its customer, “to hear what you need to make your life more beautiful.” It’s unclear whether that will bring back the customers JCPenney lost under former CEO Ron Johnson’s tenure at the company.
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| Facebook Now Has 751 Million Active Users on Mobile | | Wednesday, May 01, 2013 4:31 PM | Seth Fiegerman |
| After Facebook released its fourth-quarter earnings report in January, CEO Mark Zuckerberg proclaimed that Facebook had "become a mobile company." In the latest earnings report, the company further justified that claim. Facebook had 751 million monthly active users on mobile as of the end of March, a 54% increase from the same quarter a year ago, the company revealed in its first-quarter earnings report on Wednesday.
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| The Trick to Managing Remote Employees | | Wednesday, May 01, 2013 2:59 PM | BusinessNewsDaily |
| When it comes to managing remote workers, out of sight shouldn't mean out of mind, new research shows. A University of Illinois study revealed that those in charge of leading employees who work outside the office — either at home or abroad — need to change their leadership style.
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| Yahoo Paid Marissa Mayer $36.6 Million in 2012 | | Wednesday, May 01, 2013 1:46 PM | Seth Fiegerman |
| Mayer received more than $36 million in compensation from Yahoo in 2012 after joining as CEO of the company in July, according to a company proxy statement.
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| Engagement: The Big Word That Means Very Little | | Wednesday, May 01, 2013 12:25 PM | Lauren Hockenson |
| You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement.” And while the word has been firmly fixed in the communications lexicon since the mid-2000s, if you ask a professional in the industry what everyone means by “engagement,” you get quite a surprising answer. The definition of engagement is that ...
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| How an iOS Game Helps Betaworks Improve Its News Products | | Wednesday, May 01, 2013 12:12 PM | Seth Fiegerman |
| Betaworks has been in the news a lot lately for, well, disrupting the news. It recently purchased Instapaper and before that Digg, and it's currently working on an alternative to Google Reader. But on Wednesday, the company announced something that might seem a bit random at first: It's releasing a game. That's right, Betaworks released its first-ever mobile game called Dots.
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| Mountain Dew Pulls Ad After Cries of Racism | | Wednesday, May 01, 2013 11:30 AM | Todd Wasserman |
| PepsiCo has pulled a Mountain Dew video after it was criticized for being in one commentator's telling, "arguably the most racist ad in history," according to a report. A rep for the brand told Adweek that the ad has been removed from all official Mountain Dew online channels, though copies of it persist on individual YouTube accounts. A rep confirmed the report to Mashable.
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| Facebook Earnings Preview: What to Expect | | Wednesday, May 01, 2013 10:41 AM | Seth Fiegerman |
| It has been nearly a year since Facebook became a public company. In that time, the stock has crashed and burned and staged a significant comeback — and that was just in the first six months.
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| Apple's $17B Bond Sale and Other News You Need to Know | | Wednesday, May 01, 2013 9:32 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Apple made one of the largest bond sales ever on Tuesday: $17 billion. The company is raising cash to pay stock dividends and make buybacks.
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| T-Mobile Merges With MetroPCS, Will Trade as 'TMUS' | | Wednesday, May 01, 2013 9:32 AM | Todd Wasserman |
| T-Mobile on Wednesday announced it had completed its merger with MetroPCS. The company will begin trading on the New York Stock Exchange Wednesday using the ticker symbol "TMUS." "The combination of T-Mobile and MetroPCS creates an even stronger disruptive force in the U.S. wireless market,"said John Legere, president and CEO of T-Mobile US, in a press release.
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