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| The Most Awesome Craigslist Ad Is for a Beat-Up Bike | | Tuesday, May 07, 2013 4:04 PM | Todd Wasserman |
| Profanity-laced hyperbolic Craigslist ads were once novel, but now they are a genre to themselves. To get people's attention on the site these days you have to do something really remarkable. That's why we salute this ad for a used bicycle from Ryan Kutscher, an advertising copywriter. Where to start? There's the opener: "Grab a paper bag, breathe into it and calm your ass down.
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| McDonald's to Cleveland Hero: 'We'll Be in Touch' | | Tuesday, May 07, 2013 3:44 PM | Seth Fiegerman |
| Charles Ramsey has earned plenty of attention in the past 24 hours for helping to rescue three women in Cleveland who had been reported missing for about a decade. Now, it looks like he may be getting a perk or job opportunity from McDonald's in the not too distant future.
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| Pizza Compass App Finally Makes Your Smartphone Useful | | Tuesday, May 07, 2013 2:48 PM | Todd Wasserman |
| Ever get the craving for a slice, like, right now? If you can stomach the 99-cent charge, you might want to employ Pizza Compass in the future to quell your pizza jones. The app, which hit the App Store earlier this month, points you in the direction of the nearest pizza joint. In a limited trial, I found the app to be pretty accurate. The interface, which overlays Google Maps with slice icons representing pizzarias, is also cute.
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| What Is Facebook EdgeRank and Why Does It Matter? | | Tuesday, May 07, 2013 12:37 PM | Bob Al-Greene |
| The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all).
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| Two Spocks Face Off in Audi Ad | | Tuesday, May 07, 2013 11:40 AM | Todd Wasserman |
| Mr. Spocks past and present face off in this ad for Audi. Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, who originated the role in the '60s TV show, apparently are quite competitive with each other. After Nimoy bests Quinto in an online chess game, Quinto challenges him to a round of golf.
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| Can This Photographer Get New Clients on Social Media? | | Tuesday, May 07, 2013 10:55 AM | Todd Wasserman |
| Vinay Chinni's business would appear to have a natural advantage when it comes to social media. Ever since Pinterest began gathering steam in 2011, photographs became even more prominent on Facebook. Given his profession, Chinni had a seemingly endless supply of material with which to cultivate a Facebook fan base. Yet VC Photography has just around 500 fans at this writing and Chinni is looking for more.
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| How About a Tall Glass of Ideation? | | Tuesday, May 07, 2013 10:23 AM | Dani Fankhauser |
| One time I was in a job interview, describing my talents at length, and said, "I really enjoy the ideation phase." The company's CEO, sitting across the table from me at Starbucks, cringed and said, "I hate that word." We didn't work together after that, and while I hope he remembers me as a person of ideas, I learned to keep the buzzwords out of job interviews.
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| Watch Out, Google: Here Comes OpenStreetMap | | Tuesday, May 07, 2013 9:32 AM | Adam Popescu |
| Back in the Age of Exploration in the 1400s, the world lived and died on the maps cartographers and adventurers crafted. Relying on nothing but their own ingenuity, grit and know how, this was one of the world's first crowdsourced projects. Fast forward about 600 years and we're light years ahead in terms of our mapping capabilities. But we're in a new age of mapping innovation.
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