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| What Is Facebook EdgeRank and Why Does It Matter? | | Tuesday, May 07, 2013 12:37 PM | Bob Al-Greene |
| The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all).
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| Can This Photographer Get New Clients on Social Media? | | Tuesday, May 07, 2013 10:55 AM | Todd Wasserman |
| Vinay Chinni's business would appear to have a natural advantage when it comes to social media. Ever since Pinterest began gathering steam in 2011, photographs became even more prominent on Facebook. Given his profession, Chinni had a seemingly endless supply of material with which to cultivate a Facebook fan base. Yet VC Photography has just around 500 fans at this writing and Chinni is looking for more.
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