TRENDING STORIES IN BUSINESS & MARKETING | | | | ALL STORIES IN BUSINESS & MARKETING | |
4 Sneaky Ways to Determine Company Culture in an Interview | | When you’re looking for a new job, you don’t just want the right position — you want the right culture fit: an office that matches your laid-back vibe, your work-hard-play-hard attitude or your uber-creative personality. A team that supports your love for collaboration, your do-it-yourself spirit, or your desire to have a great mentor.
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Everything Geeks Think They Know About Kickstarter Is Wrong | | Kickstarter has been described as the Home Shopping Network for geeks — picture an online version of the Sharper Image catalog and an investment platform for tech startups having a baby. But this is the wrong way to think about Kickstarter, because the site's founders have actually shied away from tech to take Kickstarter back to its roots: a fundraising platform for all forms of creativity, but mostly in the arts.
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What's It's Really Like to Be a Google Intern | | In the upcoming film The Internship, comic duo Vince Vaughan and Owen Wilson play two ex-salesmen who embark on Google internships, with hilarious results — if the trailer is any indication. Still, the comedy is a fictionalized account of what goes down at Mountain View, Calif., and not the real deal. Luckily, Google posted a video that gives an inside look at what "Nooglers" actually experience during the first week of their internships.
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Report: Amazon Expanding Grocery Business to L.A. This Week | Tuesday, June 04, 2013 3:42 PM | Lauren Indvik |
| After operating AmazonFresh in its hometown of Seattle for the past six years, Amazon is reportedly ready to expand its online grocery business to Los Angeles as soon as this week. San Francisco could follow later this year. This is according to Reuters, which reported that if Los Angeles and San Francisco "go well," AmazonFresh may roll out to 20 other urban markets next year, perhaps some outside the United States.
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It Will Take 9,200 People to Build Apple's New Spaceship Campus | Tuesday, June 04, 2013 3:05 PM | Seth Fiegerman |
| Who says Apple doesn't create jobs in the U.S.? Apple says that 9,200 construction workers will be brought on full-time over the next three years to work on the company's new 2.8-million-square-foot spaceship campus, according to an 82-page economic impact report Apple put out on Tuesday.
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Taco Bell Employee Who Licked Taco Shells Is Getting Fired | Tuesday, June 04, 2013 2:29 PM | Todd Wasserman |
| Taco Bell has fired two employees involved in a picture that went viral showing one of them licking a stack of taco shells. The fast food giant issued a statement saying the employee who took the photo "no longer works there" while the guy in the photo has been suspended and is in the process of being fired.
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Oscar Mayer's Father's Day Advice: Say It With Bacon | Tuesday, June 04, 2013 11:08 AM | Todd Wasserman |
| Bacon. It's such an Internet fetish object that it's surprising that Oscar Mayer hasn't really capitalized on it before. With the help of digital agency 360i, though, the Kraft brand is going whole hog with a Father's Day promotion themed "Say it with bacon." The video is a parody of ads that try to convince men to spend thousands of dollars on high-end jewelry.
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Advice for Clueless Brands on Social Media | Tuesday, June 04, 2013 10:42 AM | Bob Garfield |
| Dear Bob & Doug:I am the prime minister of a booming nation situated in both Europe and Asia. People worried when my party came to power, because we are Islamist in a state that has been militantly secular for a century. But guess what? The economy is booming, we are a regional power and we haven’t instituted anything like Sharia law, so the West is quite satisfied with us.
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Study: Amazon's Ad Business Is Bigger Than Twitter's | Tuesday, June 04, 2013 10:20 AM | Lauren Indvik |
| Many are aware of Amazon's robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday.
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Dollar Shave Club Moves Into New Arena: Butt Wipes | Tuesday, June 04, 2013 10:04 AM | Todd Wasserman |
| Remember Dollar Shave Club? The plucky startup got major attention last March thanks to a clever, Old Spice-influenced video that showed CEO Michael Dubin waxing eloquently in NSFW fashion about the company's mission. "Do you think your razor needs a vibrating handle, a flashlight and 10 blades?" Dubin asks, addressing the camera during a long tracking shot.
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Foursquare Tests Small Business Promotion Program | Tuesday, June 04, 2013 9:35 AM | Todd Wasserman |
| Foursquare, which recently began letting large advertisers like Burger King, Gap and Starwood Hotels promote themselves on the platform, is testing a program that lets small businesses do the same. Advertising Age reports that Foursquare is letting a "handful" of New York-based merchants promote store listings on the platform. The listings show up when a customer is close to the business' location.
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Salesforce to Buy ExactTarget for $2.5 Billion | Tuesday, June 04, 2013 9:32 AM | Seth Fiegerman |
| Salesforce is about to make its biggest acquisition to date. The enterprise cloud computing company announced Tuesday that it will buy ExactTarget, a marketing software company, for $2.5 billion. The deal has been unanimously approved by the boards of both companies and is expected to close by the end of July.
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Dora and SpongeBob Come to Amazon Prime | Tuesday, June 04, 2013 9:25 AM | Christina Warren |
| Are you upset that Dora the Explorer is no longer on Netflix? It might be time to switch to Amazon Prime, where Dora, SpongeBob and hundreds of other Viacom TV shows will now have a home. Amazon and Viacom announced a new multi-year licensing agreement on Tuesday that brings thousands of episodes Nickelodeon, Nick Jr., MTV and Comedy Central shows to Amazon Prime.
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