| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| 'Dumb Ways to Die' Wins 2 Grand Prix Awards at Cannes | | CANNES, FRANCE — Dumb Ways to Die, a catchy public service announcement from Metro Trains in Melbourne, Australia, won the Grand Prix in the public relations and direct marketing categories at the Cannes Lions festival, representing a world conquest for the little PSA.
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| Yahoo Received 12,000+ Requests for User Data from Agencies in 6 Months | | Following in the footsteps of Apple, which released a statement about privacy yesterday, Yahoo now released a similar statement, disclosing the number of requests for user data from government agencies the company has received. According to Yahoo, law enforcement agencies made between 12,000 and 13,000 requests for user data between December 1, 2012 and May 31, 2013.
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| Instagram's Kevin Systrom Cancels Cannes Appearance | | CANNES, FRANCE — Instagram CEO Kevin Systrom has canceled his appearance at this week's Cannes Lions advertising festival. A rep for the festival said Systrom actually gave notice that he was pulling out about a month ago; however, he still appears on the event's website. The Instagram co-founder was scheduled to give a talk called "Facebook: Creative Revolution: Rich Content..." with Facebook product manager Justin Shaffer.
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| Are Mobile Payments Money-Laundering Machines? | | Earlier this month, U.S. prosecutors took down the global currency exchange Liberty Reserve and charged it with being the largest online money laundering operation in history — the "bank of choice for the criminal underworld." More than a million customers used the Costa Rica-based company to wash more than $6 billion, according to an indictment.
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| Superman Is a Super Advertiser | | Monday, June 17, 2013 10:05 PM | Dhiya Kuriakose |
| When it comes to promotion deals that rake in millions of dollars — 160 million, to be precise — Superman is as super human as ever. The Man of Steel, the subject of the new film that opened on June 14, has over 100 promotion partners, AdAge reports. The Hardee's and Carl's Jr.
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| Popular Ad Blocker Also Helps the Ad Industry | | Monday, June 17, 2013 4:32 PM | MIT Technology Review |
| Whenever discussion starts about how to hide from the tracking code that follows users around the web to serve them targeted ads, recommendations soon pile up for a browser add-on called Ghostery. It blocks tracking code, noticeably speeds up how quickly pages load as a result and has roughly 19 million users.
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| Fail Fast: How 5 Startups Got a Second Chance | | Monday, June 17, 2013 2:33 PM | Seth Fiegerman |
| "Pivot" is often viewed as a dirty word in the startup world, with the assumption being that the founders failed in some way. But sometimes failing — or at least acknowledging you're on the wrong course — is the best path toward success.
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| Facebook Claims Mobile Ads Cost More Than Desktop Ads | | Monday, June 17, 2013 1:45 PM | Todd Wasserman |
| CANNES, FRANCE — Bucking an industry trend, the price tag on Facebook's mobile ads are higher than those for its desktop ads, according to Carolyn Everson, Facebook's VP of global marketing solutions. Everson says CMPs — the prices for ads to reach 1,000 customers — are higher on mobile than on desktop, though she declined to specify the difference.
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| 8 Landing Page Remedies to Boost Conversion Rates | | Monday, June 17, 2013 11:47 AM | Scott Gerber |
| After clicking an intriguing link to your startup's website, the first thing a customer sees is your landing page. It's the prime opportunity to introduce your business, collect an email address and make a lasting impression that leaves him curious for more. Or it can send him running in the other direction.
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| Cynthia Rowley Goes After Warby Parker With Stylish $129 Glasses | | Monday, June 17, 2013 10:00 AM | Lauren Indvik |
| Warby Parker carved out a new segment in the eyewear market three years ago, offering stylish, prescription lenses for just $95 per pair. Others have since joined the competition, including Cynthia Rowley, who is debuting a line of lower-priced eyewear online for women and another for men on Monday. The new lines, Rowley Eyewear and Mr.
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| 5 Mistakes Job Interviewers Secretly Hate | | Monday, June 17, 2013 9:46 AM | Alan Carniol |
| Ever wonder why you never got a response after that interview? Learn from these five interview mistakes you might be making.
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| Apple's Privacy Statement and Other News You Need to Know | | Monday, June 17, 2013 9:18 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. On Monday, Apple joined the likes of Facebook and Microsoft by revealing details about the number of data requests it received from the U.S. government. Google announced its new system for eradicating child pornography from the Internet.
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