الجمعة، 12 يوليو 2013

Apple Store Being Built Above 15th-Century Spanish Ruins

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Mashable
Friday, July 12, 2013
TRENDING STORIES IN BUSINESS & MARKETING
Share-text-socialShare Text Helps Publishers Turn Social Shares Into Cash
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Bezos-amazonAmazon Stock Breaks $300 for First Time
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Chipotle_anniversaryChipotle Will Give 20 People Free Burritos Until 2033
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ALL STORIES IN BUSINESS & MARKETING

Apple Store Being Built Above 15th-Century Spanish Ruins
2:09:30 AMLuisa Rollenhagen
Madrid's new Apple store won't just be harboring your run-of-the-mill iPhones and iPads in its basement. According to The Verge, the store is being built right on top of 15th century hospital ruins. While constructing the basement of the store, workers discovered walls belonging to the foundations of an old hospital. According to El País, the walls belonged to the Buen Suceso hospital, which was located next to a church of the same name.

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Facebook Hashtags Have Marketing Potential, Privacy Issues
Thursday, July 11, 2013 8:19 PMTodd Wasserman
When Facebook announced the rollout of its Twitter-like hashtag program last month, it wasn't immediately clear how marketers could take advantage. Facebook didn't provide much information, except to say that there would be no hashtag-related advertising, at least not yet. Many marketers rushed ahead anyway, eager to try the hashtags out. Colin Sutton, U.S.

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Bruce Lee Comes Back to Life in Johnnie Walker Ad
Thursday, July 11, 2013 7:33 PMBrie Hiramine
Chalk it up to CGI magic. Martial arts legend and action star Bruce Lee died 40 years ago, but whiskey purveyor Johnnie Walker has brought him — or at least his likeness — back to life. Its 90-second "Hail to the Game Changers" ad features Bruce Lee wandering through a Hong Kong hotel, expounding on his philosophy about how to be a game changer.

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Fiat Body-Paints a Dozen Naked Women to Sell Cars
Thursday, July 11, 2013 3:36 PMCharlie White
What's the best way to sell a Fiat 500 Abarth Cabrio? Why, paint up a dozen naked women, of course.

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Share Text Helps Publishers Turn Social Shares Into Cash
Thursday, July 11, 2013 3:12 PMAdam Popescu
Imitation has long been called the highest form of flattery. But without receiving credit, it can be a frustrating way for innovators to see their ideas spread. And when publishers don't know whether or not people are sharing their site's content, it can be hard to keep advertisers funneling dollars into their businesses. Unless a link is included, creators of that lifted material usually have no idea where duplicators post their text.

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Amazon Stock Breaks $300 for First Time
Thursday, July 11, 2013 2:54 PMLauren Indvik
Amazon's stock hit $300 for the first time Thursday afternoon, following a Wednesday ruling that found Apple guilty of conspiring with publishers to break up Amazon's price monopoly on the e-book industry. Amazon's market cap is currently around $137 billion. SEE ALSO: Amazon Adds 'Pulp Fiction,' Other Miramax Films to Streaming Catalog Amazon's stock price has been steadily climbing since hitting a six-month low of $248 in early May.

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Chipotle Will Give 20 People Free Burritos Until 2033
Thursday, July 11, 2013 2:51 PMAnnie Park
Chipotle Mexican Grill turns 20 this Saturday. The popular food chain will celebrate its anniversary by kicking off a 20-day-long treasure hunt, "Adventurrito," that offers a 'burritoful' grand prize of 20 years of free burritos (approximate retail value: $9,100, in constant dollars.) SEE ALSO: The 17 Stages of a Food Coma Every day at 10:20 p.m.

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Any.DO's Calendar App Helps You Find More Free Time
Thursday, July 11, 2013 2:28 PMSeth Fiegerman
Most calendar apps focus on the list of things you need to get done in a particular day, but Any.DO takes a different approach by highlighting your free time. Cal, an iPhone calendar app released on Thursday, has a sleek interface similar to Any.DO's to-do list app and offers a similar set of features to other recent smart calendar apps.

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Twitter Already Auctioning Ad Space for 2014 World Cup
Thursday, July 11, 2013 12:39 PMThe Daily Dot
Later this month, Twitter will be holding its first auction for advertising packages for 2014 FIFA World Cup, which is 11 months away.

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'PCWorld' to Cease Print Publication in U.S.
Thursday, July 11, 2013 11:39 AMLauren Indvik
After 30 years in print, PCWorld is going digital-only in the United States. Parent company IDG confirmed to Mashable that the August issue will be its last in printed form. PCWorld concentrates on reviews of PCs, smartphones and other hardware, as well as coverage of software and the Internet. The monthly magazine has a circulation in the U.S. of 355,000 as of last December.

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Google May Spend $500 Million to Market 'Moto X' Phone
Thursday, July 11, 2013 11:13 AMSeth Fiegerman
Google may let Motorola spend as much as $500 million to market its new flagship smartphone, according to a report.

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'Businessweek' Cover May Excite Readers a Little Too Much
Thursday, July 11, 2013 10:00 AMSeth Fiegerman
It's not every week that a cover story about hedge funds becomes a hot topic of conversation, but Bloomberg Businessweek managed to achieve that thanks to a provocative cover on its July 15 issue. The cover, which can you see below, appears to illustrate the difference between real and perceived hedge fund returns in terms of the male anatomy. Even the language used to promote the feature article online is suggestive.

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Report: Mobile Payments to Top $1 Billion in 2013
Thursday, July 11, 2013 9:43 AMTodd Wasserman
Though the market is growing more slowly than previously projected, an eMarketer report predicts that mobile payments in the United States will break the $1 billion barrier this year and then hit $58 billion by 2017.

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40+ Events in Marketing Strategy, Community Management and More
Thursday, July 11, 2013 9:25 AMSarah Ang
They say great minds think alike. That’s why Mashable's Events Board is here to help you make valuable connections — when you attend your industry’s leading conferences, that is. Whether you work in advertising, technology or media, we can help you find the perfect conference. This week we’ve gathered five events, held in cities from Las Vegas to Philadelphia to London, to help propel you in the right direction.

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Last.fm Founders Launch Lumi to Change Your Online Content Discovery
Thursday, July 11, 2013 9:21 AMSeth Fiegerman
Lumi, the follow-up project from two of Last.fm's founders, uses your web browsing history to recommend what pages to visit next.

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