| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Silicon Valley Can’t Be Copied | | 3:39:40 AM | MIT Technology Review |
| For 50 years, people have tried to figure out what makes Silicon Valley tick. By 1960, Silicon Valley had already captured the attention of the world as a teeming technology center. It had spawned the microwave electronics industry and set a pattern for industry academic partnerships. French president Charles de Gaulle paid a visit and marveled at its sprawling research parks set amid farms and orchards south of San Francisco.
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| Would Crowdsourcing Work for Your Branded Video? | | Wednesday, July 03, 2013 9:59 PM | ClickZ |
| More brands are exploring crowdsourcing as a way to engage consumers by allowing them to create ads for the products they love. One of the most popular examples of crowdsourced advertising is Doritos' "Crash the Super Bowl" ad contest, which has run for the last seven years.
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| Report: Time Warner Cable May Soon Be Available on Apple TV Boxes | | Wednesday, July 03, 2013 6:49 PM | Charlie White |
| If you subscribe to Time Warner Cable, soon you might be able to access all that programming on an Apple TV box. That is, if a deal between Apple and Time Warner Cable, Inc., goes through, which Bloomberg reported could happen "within months." Over the past year, Apple has been acting on what Apple CEO Tim Cook said was "intense interest" in TV, looking to add additional content to the movies and TV shows it sells on its iTunes store.
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| Yahoo Buys Xobni for More Than $30 Million | | Wednesday, July 03, 2013 4:43 PM | Todd Wasserman |
| Another day, another Yahoo acquisition. On Wednesday, Yahoo announced its second purchase in a week with the reported acquisition of email productivity provider Xobni for a price of $30 million to $40 million. "Did you ever meet someone who truly 'gets' you? That’s how we feel about Yahoo," Xobni wrote in a company blog post announcing the acquisition.
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| Billboards to Spark Cross-Country Singing of National Anthem on July 4th | | Wednesday, July 03, 2013 2:28 PM | Todd Wasserman |
| If you happen to be driving across the country on Thursday, you may see part of a unique Clear Channel initiative to recite "The Star-Spangled Banner" across its various electronic billboards. From July 4-7, the billboards will display the lyrics to the song, starting with "Oh say can you see" on the East Coast to "Home of the Brave" on the West Coast.
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| Twitter Experiments With Email-Based Ad Targeting | | Wednesday, July 03, 2013 1:21 PM | Todd Wasserman |
| Twitter is attempting to improve its targeting by information from cookies and users' scrambled email addresses that wil serve up more relevant ad messages. Twitter, which announced the program on Wednesday in a blog post, used this hypothetical example: How does this work? Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter.
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| Samsung Confirms It Has Acquired Boxee | | Wednesday, July 03, 2013 1:14 PM | Seth Fiegerman |
| Samsung has acquired Boxee, a streaming media startup that develops set top boxes, the company confirmed Wednesday. “Samsung has acquired key talent and assets from Boxee,” a Samsung rep told Mashable in a statement.
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| Beneful Creates 'Dog Goldberg Machine' and It's Pretty Spectacular | | Wednesday, July 03, 2013 10:40 AM | Todd Wasserman |
| Lots of ad agencies and brands have tried their hand at a Rube Goldberg machine, but Purina's Beneful brand raised the stakes by adding dogs. This ad, which features more than half a dozen dogs, likely required many, many takes. Ian Schafer, CEO of DeepFocus, the creator of the ad, didn't recall how many exactly. "[I'll] put it this way," he said. "It wasn't easy.
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| Skype's Touching New Ads Reunite Faraway Families | | Wednesday, July 03, 2013 10:36 AM | Samantha Murphy |
| On the heels of Dove's incredibly viral campaign about loving who you are, Skype has launched a series of touching ads that also tugs at the heartstrings.
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| Yahoo Buys Qwiki and Other News You Need to Know | | Wednesday, July 03, 2013 9:37 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. The first print ad for Motorola’s Moto X phone has surfaced. In TV news, Apple is reportedly nearing a deal with Time Warner Cable to give existing subscribers access to channels through Apple TV.
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| Apple Poaches Yves Saint Laurent CEO to Work on 'Special Projects' | | Wednesday, July 03, 2013 9:13 AM | Todd Wasserman |
| Apple has poached fashion brand Yves Saint Laurent's CEO, Paul Deneve, to become VP of "special projects," a position in which he will report directly to Apple CEO Tim Cook, according to Bloomberg. Deneve, who served as YSL's CEO for two years, oversaw a 34% increase in sales last year. Deneve also previously worked for Apple as sales and marketing manager for Apple Europe from 1990 to 1997, according to his LinkedIn profile.
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