Eventually, you will have moved everyone you can control over to your new feed and mailing list, and everyone else who can be made to resubscribe will have done.
It's time to make the next, final decision – are you going to delete the FeedBurner feed for good?
In this section of the FeedBurner Migration Manual series, you will learn:
1) Why you would want to delete your FeedBurner RSS feed.
2) Why you might NOT want to.
3) How to do it right.
4) What to do if you deleted your FeedBurner feed too soon.
Why You Might Want To Delete The FeedBurner Feed
You're switching for a reason, so doesn't it make sense to finish the play? With your old FeedBurner feed active people might still find it and subscribe to it, and you won't have a single source of consolidated feed data.
IMPORTANT: Simply deleting the FeedBurner feed will NOT get your RSS readers to resubscribe. It will NOT automatically update the subscription URL used by Feed Readers and aggregators. If you simply delete your FeedBurner feed, not only will old links not work (see the next section), not only will you lose access to your email subscribers, but you will lost the vast majority of your FeedBurner RSS subscribers because the FeedBurner makes it pretty invisible that you've changed it.
Why You Might Not Want To Delete The FeedBurner Feed
If you have a long history of posts using FeedBurner, those links will be in people's readers. When you delete the FeedBurner feed those links won't work after the 30 day migration period. People will be able to search for them on your site, but they won't be able to click through from their readers or old emails. This might be a mere inconvenience – or a deal-killer for you.
Further, once you delete a feed at FeedBurner, the feed URL becomes available for someone else to use. That could be harmless – or it could be a competitor, or someone promoting content you don't like (e.g. adult content). People still subscribed to your old feed URL might suddenly get new content that is very different from what they expect. If these are deal-killers, then complete the migration steps, but don't delete the feed at FeedBurner.
Finally, the longer you keep your FeedBurner feed available, and serving the migration message delivered by FeedBlitz, the more likely you are to convince your RSS readers to switch to following you on your feed on your domain. You've worked so hard to build your subscriber base; the longer you keep FeedBurner around in migration mode, the more of your audience will switch.
How To Delete Your FeedBurner RSS Feed
Log in to FeedBurner, and click the "Delete Feed" link AFTER you have exported your email subscriber list if you had one, just in case!
And then, if you're sure, click "Delete Feed" – and the migration process begins.
It cannot be stopped once started.
Note that you cannot undo this decision, and there is no support at FeedBurner if you get this wrong. So be sure you're sure and that ALL MIGRATION IS COMPLETE before you delete your feed.
Help! I Deleted My FeedBurner Feed Before I Was Ready!
There is a chance you'll get lucky if you did this. Firstly, if you deleted your feed at FeedBurner, you have to wait for the 30-day deletion process to complete. There's absolutely nothing you can do until then.
Once that wraps up, though, you can "burn" the exact same feed at FeedBurner, provided that nobody else has burned one with the same FeedBurner URL first. That's the "luck" part. Make sure that you have FeedBlitz all set up and integrated with your site as well, because should you get that URL back, what you want is for FeedBlitz to send it the migration message per this guide.
If you're unlucky, you might end up with a "zombie" blog.
Even if you're successful in getting that URL back, there's still some pretty bad news. All your email subscribers and other settings will be gone. Moreover, FeedBurner has no email import function; you can't add your old email subscribers back. Old links from the old feed won't work either; all that information will have been lost.
BUT – and it's a big BUT – any RSS readers following you on the FeedBurner URL will start working again. With the rest of your FeedBlitz migration in place, FeedBlitz can now properly migrate those subscribers off FeedBurner and onto your own URL (served by FeedBlitz), returning your control of your subscribers to you.
If you had a large RSS readership that you lost, it's worth trying this approach if you deleted your FeedBurner feed to try and get them back.
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