TRENDING STORIES IN BUSINESS & MARKETING | | | | ALL STORIES IN BUSINESS & MARKETING | |
Agency Hires Interns Based on Brand Ideas for Twinkies | | Minneapolis-based ad agency Campbell Mithun will hire its "Lucky 13" summer interns by asking for their ideas on how to best re-engage the Twinkies brand with consumers. The agency, which created the brand's "Where’s the cream filling?" ads, asks applications as the brand is going to auction on March 13 due to bankruptcy. The online internship application process opened at the beginning of this month, and the deadline is March 29.
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News Corp. Education Unit Unveils Tablet to Rival iPad in Classrooms | 12:03:12 AM | Seth Fiegerman |
| Apple recently touted its success in the classroom by revealing that it has sold more than 8 million iPads to educational institutions worldwide. But one company believes the iPad and similar tablets are far from ideal learning devices for K-12 classrooms, and thinks it can do better. Amplify, the education division of News Corp.
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How Google+ Can Boost Your Business | Tuesday, March 05, 2013 5:00 PM | Laptop Magazine |
| Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+.
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Best Buy Cracks Down on Employees Working From Home | Tuesday, March 05, 2013 3:34 PM | Seth Fiegerman |
| Telecommuting just suffered another blow. Best Buy announced Monday that it has eliminated a flexible work program introduced in 2005 that gave corporate employees the freedom to work when and where they chose. Through the program, known as Results Only Work Environment, employees were assessed based solely on the quality of work they got done rather than whether or not they showed up to the office.
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Mobile Ads Coming to Tumblr | Tuesday, March 05, 2013 3:24 PM | Lauren Indvik |
| It's been a little more than a year since Tumblr began allowing users — both individuals and large-scale advertisers — to promote their content on the network for as little as $1 a post. Now, Tumblr is bringing those ads to mobile as it eyes its first annual profit.
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HelloFlo Will Let You Buy Your Tampons Online | Tuesday, March 05, 2013 11:30 AM | Todd Wasserman |
| Last year, a startup called the Dollar Shave Club drew attention with a cheeky viral video and an interesting promise: Razors delivered monthly via your Internet orders. This year, a startup called HelloFlo is applying a similar idea to the fairer sex. Its promise: Tampons delivered monthly via your Internet orders.
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Jerry Yang's Next Act: Startup Investor and Mentor | Tuesday, March 05, 2013 11:00 AM | Seth Fiegerman |
| Jerry Yang shares at least one thing in common with Marissa Mayer besides briefly holding the title of Yahoo CEO: Both Yang and Mayer are keeping a close eye on startups in the mobile space. But while Mayer is searching for mobile startups to acquire in order to bring engineering talent to Yahoo, Yang is looking for promising mobile startups to advise as part of his post-Yahoo life as a startup investor.
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Dow Jones Hits New All-Time High | Tuesday, March 05, 2013 10:33 AM | Seth Fiegerman |
| The boom times are back — at least on Wall Street. The Dow Jones Industrial Average opened at 14,127.82 on Tuesday and quickly passed its previous all-time high of 14,164.53, which was set in late 2007 before the U.S. entered a recession. As of publication, the Dow was above 14,250, a gain of more than 100 points on the day.
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Report: Google is Planning a Competitor to Amazon Prime | Tuesday, March 05, 2013 9:20 AM | Todd Wasserman |
| Google is planning to introduce a competitor to Amazon Prime that will be cheaper and offer same-day delivery, according to a report. TechCrunch reports that the service, called Google Shopping Express, would offer such delivery via retailers like Target, Walmart, Walgreens and Safeway.
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