TRENDING STORIES IN MEDIA | | | | ALL STORIES IN MEDIA | |
Conde Nast Entertainment Unveils First Projects With 'Glamour,' 'GQ' | Tuesday, March 12, 2013 7:00 PM | Lauren Indvik |
| In late 2011, Conde Nast hired CW founder Dawn Ostroff to helm its newly created entertainment division. The first fruits of her labor went on display Tuesday with the launch of digital video networks for two Conde Nast titles, Glamour and GQ. Each channel has been populated with an array of weekly shows, typically three to four minutes in length, that nicely compliment the magazines' respective themes.
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'New York Times' Teases Website Redesign | Tuesday, March 12, 2013 12:24 PM | Lauren Indvik |
| The New York Times is redesigning its website. The publication released an animated preview Tuesday morning, teasing the site's prototype article design on tablets and desktops. Like the recent website makeovers of many a publisher, the prototype site boasts cleaner, less cluttered article pages; larger, better-integrated visuals, including images, videos and interactives; and more efficient, personalized navigation.
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Have We Found the Holy Grail of Marketing? | Tuesday, March 12, 2013 12:03 PM | Lauren Drell |
| AUSTIN — There are a lot of brands at SXSW fighting hard to grab attention, from GroupMe's grilled cheese tent to Spotify's green house to Chevy's test drive activation. But do these campaigns actually drive consumer engagement and purchasing? We met up with Nathaniel Perez, global head of social experience at SapientNitro, to talk about current marketing trends.
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