الأربعاء، 13 مارس 2013

'The Bachelor' Gets Social With Real-Time Tweets on TV

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Mashable
Wednesday, March 13, 2013
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'The Bachelor' Gets Social With Real-Time Tweets on TV
Tuesday, March 12, 2013 4:21 PMSamantha Murphy
"The Bachelor" has merged its chatty online audience with the actual airing of the show, thanks to superimposing tweets onto episodes in real time.

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SXSW Day 4: The Top Social Buzz
Tuesday, March 12, 2013 2:35 PMStephanie Buck
Monday, grumpy Monday. Sounds like the typical beginning of any old week, right? Well, SXSW attendees were particularly "grumpy" this week, as they lined up for a chance to meet the one and only Grumpy Cat. It seems the feline celebrity had a profound impact on the social media crowds, too. Every 27 seconds, someone posted about Grumpy Cat. Although, not all of the chatter originated in Austin, Texas — 6% came from India.

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Marketing Matters: The Importance of Influencers
Tuesday, March 12, 2013 1:29 PMBrian Anthony Hernandez
AUSTIN — Klout CEO Joe Fernandez stopped by Mashable House at South by Southwest to chat about the importance of relationships between marketers and online influencers. His San Francisco-based startup, which since its quiet 2009 launch at SXSW has measured engagement and activity on social networks to determine people's online influence, rewards users through Klout Perks.

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The Evolution of Facebook News Feed
Tuesday, March 12, 2013 12:40 PMSamantha Murphy
Last week Facebook unveiled its first major update to the news feed since the feature launched nearly seven years ago. Like every change the company makes to the site, it's been met with mixed reactions. Some praise the introduction of multiple news feeds, mobile consistency and a bigger focus on pictures, as well as a cleaner, more organized look.

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