| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Chartbeat Helps Publishers Sell Time, Not Pageviews | | Wednesday, May 15, 2013 5:25 PM | Lauren Indvik |
| Today, most online display ads are sold by the number of impressions or by click-throughs, metrics that favor sites that generate lots of pageviews, perhaps through short articles, sensationalized headlines or slideshows. What those metrics don't favor is long or engaging journalism — that is, truly interesting content that people spend a lot of time with.
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| Larry Page: Tech Is 'Not a Zero-Sum Game' | | Wednesday, May 15, 2013 3:33 PM | Todd Wasserman |
| Google CEO Larry Page delivered a highly unusual appearance on Wednesday during the company's I/O conference in which he delivered an impassioned speech discussing the competition, the importance of technology and programming's "image problem" and took questions from the audience. Page, who spoke softly as the result of a medical condition he discussed with the press earlier this week, got a huge round of applause upon his entrance.
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| YouTube Finally Makes Some Videos 'Shoppable' | | Wednesday, May 15, 2013 3:22 PM | Lauren Indvik |
| Marketers have long been experimenting with "shoppable" videos, partnering with third-party technology providers to allow viewers to click on, say, a handbag in a music video or a lipstick in a makeup how-to to pull up product information and even make a purchase. Now, Google is releasing a "channel gadget" that brings some of that functionality to YouTube.
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| Google Claims 900 Million Android Activations | | Wednesday, May 15, 2013 12:29 PM | Todd Wasserman |
| Google opened its I/O keynote on Wednesday by quoting a jaw-dropping stat: 900 million Android activations. The figure comes after Google had claimed 400 million activations at last year's show. The OS was introduced four and a half years ago. As of July 2012, Android's chief rival, iOS, had 410 million activations. "People are adopting these devices at an amazing pace," Google SVP of Chrome and Android Sundar Pichai said.
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| New Yorker Launches 'Strongbox' for Anonymous Transmission of Files | | Wednesday, May 15, 2013 11:51 AM | Alex Fitzpatrick |
| The New Yorker on Wednesday launched "Strongbox," an online system for sources to send files and messages to the magazine's journalists with "a reasonable amount of anonymity," as Senior Editor Amy Davidson put it. A source can use Strongbox to send information anonymously in the following way: First, they access the Tor network, which anonymizes users via a series of relays encrypting traffic at each step.
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| E-books Now Make Up 1/5 of U.S. Book Sales | | Wednesday, May 15, 2013 11:04 AM | Lauren Indvik |
| E-books are helping fuel overall growth in the publishing industry. According to BookStats figures released Wednesday by the Association of American Publishers (AAP) and the Book Industry Study Group (BISG), trade books generated $15 billion in revenue in 2012, up 6.9% from the year before.
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| What Does a 'Custom Activation' Actually Look Like? | | Wednesday, May 15, 2013 10:42 AM | Dani Fankhauser |
| Sometimes a phrase brings two words together, and the combined definition is more meaningful than the sum of the parts. Thus is so with "custom activation," a recent favorite of both marketers and PR folks. On its own, custom refers to something that is unique, bespoke or created for an individual case. Activation, from the verb "activate", means to spark something, to set it in motion or stimulate activity.
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| Here's Why These 6 Videos Went Viral | | Wednesday, May 15, 2013 10:34 AM | Seth Fiegerman |
| A video is never guaranteed to go viral, but a few factors make it significantly more likely. In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition between two Star Trek actors, and more.
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| TNT and TBS to Live Stream Their Content 24/7 | | Wednesday, May 15, 2013 10:22 AM | Todd Wasserman |
| TNT and TBS announced Wednesday that they will be the first national entertainment networks to live stream their content 24/7. The plan, announced during the Upfronts in New York, will begin this summer. Viewers will be able to watch the two networks live.
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| 10 Hot Marketing Jobs at Viacom Media, Coach and More | | Wednesday, May 15, 2013 9:59 AM | Elisha Hartwig |
| Whether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies.
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| PayPal to Offer Free Payment Processing for 'Qualifying' Merchants | | Wednesday, May 15, 2013 9:34 AM | Todd Wasserman |
| In a bid to one-up Square, PayPal is offering free payment processing through the rest of the year for some U.S. businesses that use its PayPal Here mobile payment system. Starting next month, PayPal will offer free credit, debit card and check processing to "qualifying" merchants. The company's announcement didn't outline how such businesses can qualify for the program.
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