If you really consider yourself to be creative, prove it by thinking of a better word to describe yourself on LinkedIn.
LinkedIn revealed its annual list of the 10 most-overused buzzwords job hunters use on the social network and "creative" was once again at the top of the list both globally and in the U.S.
"Even though we added more than 50 million new members since we did the last ranking, the data tells us that the number one buzzword globally is "creative" once again," Simla Ceyhan, a data scientist at LinkedIn, wrote in a blog post Tuesday.
Pandora's stock plummeted more than 20% in after-hours trading following the company's lower-than-expected revenue projections for the coming fiscal quarter
The company reported earnings per share of .05 on revenue of $120 million for the third quarter, beating Wall Street's consensus estimate of .01 earnings per share on revenue of $117 million.
However, Pandora projects that it will report between $120 million to $123 million of revenue in the fiscal quarter ending in January, well below the $130.3 million that analysts had expected
Businesses put a lot of thought into the consumer experience: where a store is located, what color the menus are. But few seem to acknowledge that music can make or break a customer's time spent shopping or eating.
Many grow tired of hearing the same old songs at the bar every Friday night or cringe entering the retail chain that plays one holiday album on repeat throughout December. Now, with Roqbot for Business, consumers can play DJ, and voice opinions about what music businesses choose to play.
This fall, Niche Media founder Jason Binn, Gilt Groupe and Hudson News made a bold bet on the magazine business at a time when many titles, both new and old, are downsizing or shuttering altogether.
Unlike many of the magazine launches we've followed over the last year (Cosmo Guy, Huffington, Quartz), DuJour was released simultaneously in print, online, and for mobile, social and email platforms. The title, which targets consumers with an average income above $250,000, began with a print run of 250,000. Its website was optimized for tablet and smartphone reading from inception.
PayPal's startup rival, Dwolla, has begun offering something its larger competitor doesn't: "guest checkouts."
That means that you can make a payment using Dwolla without having to sign up. Dwolla takes a .25 cut of every payment, though. The Des Moines-based firm announced the feature to developers over the weekend. The company plans to showcase the functionality in an end-of-year fundraising effort on Reddit for Kiva, Charity: Water and F Cancer, among others
The guest checkout is an attractive option for consumers who don't want to give up their personal information. Coincidentally, Facebook rolled out a feature for its Android Messenger app on Tuesday that similarly doesn't require users to be Facebook members
In the first half of 2012, I wondered if the Mayans had media companies on their minds when allegedly predicting the end of the world (by the way, please don't believe the world ends on 12/21/12).
What a year. Media's core revenue stream is slipping away: Astoundingly, five tech companies control 68% of all online ad revenue. And it ain't gettin' better. By 2015, Facebook alone is expected to account for 20% of all online ads sold. And, we can feel it on our pocket books, as this year, journalist roles were named to the top 10 worst jobs list.
SodaStream, an Isreali company that lets consumers make their own carbonated sodas at home, will run an ad during next year's Super Bowl.
The company is working on an ad with Common, an agency headed by Alex Bogusky. Bogusky famously left traditional advertising in 2010 to find a "more genuine version" of himself. That mission has led him to come up against former clients, including Coca-Cola, which dismissed a recent Bogusky-produced anti-sugar video as "grandstanding."
Backing SodaStream may appear like another challenge to Coke, which is also advertising during the game (Pepsi is also sponsoring the halftime show.) However, the move is ostensibly more about saving the environment. The company claims the average consumer can save 2,000 bottles and cans a year
Yahoo has acquired live video chat platform OnTheAir for an undisclosed amount, the startup announced on its website Monday.
This is the second known acquisition Marissa Mayer has made since she took over as CEO five months ago, following the acquisition of Stamped in late October.
Like Stamped, Yahoo is acquiring OnTheAir not for the product itself, but for the talent behind it. OnTheAir's CEO Josh Schwarzapel told Mashable that the startup's five-person team will be joining forces with Yahoo's mobile division in San Francisco to begin working on undisclosed projects. OnTheAir will no longer continue to exist as a standalone product.
Last.fm helped re-define the way people discover music in the early 2000s. Now, the company's founders are back with a new startup that hopes to change the way people discover content online.
The co-founders, Felix Miller and Martin Stiksel (seen above), teased their new startup called Lumi in a blog post Tuesday. "When we started Last.fm in 2002 we tried to show that with the right kind of technology it’s possible and easy for people to discover new music they like," they wrote. "We always thought that by taking a similar approach for the Web as a whole it should be easy for people to discover all sorts of content."
Evernote launched a premium version of its flagship app in seven countries on Tuesday. The new app, called Evernote Business, is specifically geared towards enterprise use and will cost $10 a month per user.
Evernote Business applies the note-taking model to companies by letting teams quickly share meeting notes, research, tasks and more through Business Notebooks.
There is also the option to share these notebooks to a larger library that serves as a directory of important documents for the larger company.
Nokia is selling its 48,000 square meter headquarters in Espoo for 170 million euros ($222.4 million), the company has announced.
The stumbling Finnish mobile giant will not be moving out of the building, though -- it will lease it back from the new owners, the Finland-based Exilion.
"Owning real estate is not part of Nokia's core business and when good opportunities arise we are willing to exit these types of non-core assets. We are naturally continuing to operate in our head office building on a long-term basis," said Nokia CFO Timo Ihamuotila.
Zuckerberg, the former head of marketing at Facebook and sister of the company's CEO, has joined Women at NBCU, NBC Universal's marketing and research initiative targeting women, the company announced Wednesday. In addition to Zuckerberg, NBC has named six other executives from digital companies -- including former Viggle CEO Janet Scardino and DailyCandy GM Alison Moore -- to become members of a subcommittee of this initiative called Women@NBC.
McDonald's is testing the waters for a Twitter hashtag campaign again with its first TV ad directing users to join the conversation on Twitter.
The effort, which began Monday, supports the brand's Pro Bowl tie-in. For two weeks McDonald's will drop 20 trips to the Pro Bowl in Hawaii (and a vacation there) in a package of 20-piece McNuggets. (The item will contain a paper certificate saying so, in the tradition of Willy Wonka's Golden Ticket.) The brand will also give away one ticket on Twitter and randomly award prizes to people who tweet with the #mcdprobowl hashtag from the ad. Prizes include coupons for a free 20-piece McNuggets, a year's supply of McNugget sauce and personalized tweets from NFL players to fans, among others.
The trends forecasted at Mashable's Media Summit can be summed up in three words: mobile, social and native. As digital media moves from the desktop to the mobile device, new media organizations are hard-pressed to keep up with the trends and to engage audiences in increasingly more innovative ways
Traditional organizations like NPR, Hearst Magazines and PBS spoke in the same forum as new-media trailblazers like Reddit, LinkedIn and Tumblr. Speakers discussed the challenges they face, including building a digital community while moving to monetize a brand. The event also asked how social media is influencing the world outside of the digital sphere, with one talk discussing how Twitter influenced the 2012 presidential election
Topshop is launching a multi-pronged holiday campaign featuring actress Kate Bosworth.
On Tuesday, the fast-fashion retailer will debut a music video on YouTube featuring the actress's cover of "Winter Wonderland." The makeup Bosworth is wearing in the video will be available immediately for purchase on Topshop.com.
Shoppers can also sign up to be on the waiting list for the heels and matching dress -- a sequined, knee-skimming, burgundy-colored affair designed by Bosworth in collaboration with Topshop's design team. They will both go on sale in February in conjunction with Topshop's LA store opening, Topshop CMO Justin Cooke told me over email.
Diesel is trying a bit of reverse psychology by asking fans to refrain from posting on Facebook and Twitter and sharing on Instagram. The prize? A shoe from 1993 that the brand proudly promotes as low tech.
"This shoe could count calories, but has the decency not to," reads a recent Facebook post for YUK, a model from 1993. To win the shoe, fans have to go cold turkey on Facebook posts for three days or quit Facebook, Twitter and Instagram for two days. Twenty fans will win the shoe.
Taking a contrarian approach to social media isn't new -- Dentyne took the same creative gambit in 2008. However, more brands have followed suit. For instance, McDonald's placed ads in Dubai this year arguing that Sept. 28 should be a day without phones or the Internet. Orange, the UK telecom brand, also rolled out "Orange Wednesdays," which beckons customers to enjoy offline entertainment like dinners out and the movies.
Ford has hired Jimmy Fallon to create a 60-second Super Bowl ad for its Lincoln brand based on script suggestions it is soliciting on Twitter.
The attempt to reach out to a younger consumer comes as Lincoln has lost 63% of its sales since its 1990 peak. The effort to re-establish the brand began on Monday with a new ad that shows an actor playing Abraham Lincoln emerging from a fog. The ad then shows vintage Lincoln models along with images of Clark Gable and Dean Martin. The tie-in with the president comes as Stephen Spielberg's well-received Lincoln is playing in theaters
During Friday's 2012 Mashable Media Summit, renowned journalists, media influencers, brand executives and more gathered to discuss how new forms of technology and innovative business models are transforming the media landscape.
The event, which garnered a full house at the TimesCenter in New York City, featured speakers and panelists from across the media world, including Facebook, The New York Times, Hearst, Reddit, Tumblr, NPR, Condé Nast, PBS Interactive and many others.
In addition to our coverage on the day of the summit, we rounded up photos and memorable quotations from the event. If you couldn't make the summit, check out these highlights to see what is currently on media professionals' minds.
Few companies outside the tech industry have endeavored to brand themselves as "digitally forward" as Burberry. At the opening party for its Chicago flagship last week, the UK fashion house combined live performance with in and out-of-store projections to create what the company describes as "an immersive physical and digital experience."
Like Burberry's recently unveiled Regent Street flagship in London, large screens have been installed in the Michigan Avenue store, functioning as digital content displays. During the event, photos of Chicagoans in Burberry trench coats appeared on the screens in a local extension of its "Art of the Trench" campaign. The exterior of the building was lit by projections of the brand's signature check print.
The CEO of online fashion retailer Net-a-Porter announced last week that it will launch a print publication within the next 12 months. It's the next logical step for the ecommerce company, which has become a destination for its original editorial content as well as its retail offerings. However, it once again raises an important question for traditional fashion publications: If ecommerce websites can find success as publishers, can publishers find success as ecommerce websites?
During a panel discussion at Mashable's Media Summit Friday, Conde Nast's VP of corporate partnerships Josh Stinchcomb admitted that there is a "lot of interest" among publishers to get into commerce, but explained that it's far more difficult and costly for content producers to get into ecommerce than it is for ecommerce companies to start producing content.
It's almost 2013 and it seems like the whole world is on Facebook and Twitter. That's pretty much true, except for that stubborn 24% of adult Americans who still haven't joined Facebook, and for the five brands listed below
Pretty much every other major brand is tweeting and providing updates to its fans on Facebook, even those you'd think wouldn't bother, like Goldman Sachs and ExxonMobil. The following are brands that have no official account under their name on Facebook or Twitter at this time
This post is written by Brett Terpstra, curator of the Productivity category for Mashable's Innovation Index. Check out his picks and vote now.
With rare exceptions, everybody wants to be productive. It means advancing your career, feeling a sense of accomplishment and even opens the opportunity for guilt-free vacations and rest. There are plenty of ways to circumvent your own productivity, though. If you're bent on sabotaging your todo list, here are a few options to consider.
Inspiration for writing columns comes from many places. Sometimes it's from timely news surrounding companies or new research, and sometimes it's from something completely benign, like a horse head mask for sale on Amazon.
On Black Friday, one of the fine employees in the office posted that horse head mask on Facebook as his pick of the day for best deal online. As is the case with Facebook and inane items, a few people liked his post and a couple more commented - and suddenly it became a Facebook Sponsored Story being shared with his network. (You can tell he's a search expert by the witty pun in the copy.)
Japanese apparel retailer Uniqlo has commissioned seven animated GIF artists to help it dole out a holiday promotion -- and capture consumers' email addresses.
At uniqlo.com/gifbox, visitors are asked to submit their email addresses to open a mystery "GIF box." Each box contains an animated GIF and, in most cases, an online coupon for $5 off their next purchase of more than $50, valid through the end of the year. One hundred boxes contain a rare GIF that can be cashed in for a $500 gift card.
The box was developed in collaboration with ad agency Razorfish and GIF artists Lacey Micallef, Alan Butler, Brendon Giannane, Miron, Pusheen, I Love Dust, Sean Godsey and Tim Turnquist.
Whether you're unemployed, underemployed or just looking for something a bit more interesting, Mashable Job Board is full of listings to take your career to the next level.
Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies. So when the world's best companies are looking to fill open positions, they post them on the Mashable Job Board. New jobs are added every day, and many positions are exclusive -- employers know that if they're going to find the right person for the job, they're going to find them reading
The social networking company is said to be interested in buying WhatsApp, a popular mobile messaging service for iPhones, Androids and other smartphones, according to a recent report in TechCrunchciting "sources close to the matter."
WhatsApp, which lets users send messages across various smartphone platforms for free, was founded in 2009 and recently announced that it now delivers 10 billion messages each dayTechCrunch reports hearing that the company has "tens of millions" of daily active users in more than 100 countries.
In an effort to reduce expenses amid continuing ad revenue declines, The New York Times is offering buyouts to newsroom employees. The paper is seeking to reduce the size of its newsroom by 30 in total.
"The economic environment has grown more difficult in the second half of the year and I must reduce costs in the newsroom," Jill Abramson, executive editor of The New York Times, wrote in a memo to staff Monday morning. "There is no getting around the hard news that the size of the newsroom staff must be reduced."
Rupert Murdoch and Apple’s big bet on an iPad-only subscription-based old-school newspaper, The Daily, turned out to be a losing one. I’m not surprised. For as slick-looking as the iPad publication was, it never had the scent of success.
It’s true, The Daily was ever-so briefly near the top of paid iPad app heap. On its first birthday, The Daily reported 100,000 paid subscribers and was the third-top-grossing iPad app in the iTunes store. That birthday party, however, was short-lived. Last summer, News Corp slashed The Daily staff, laying off 50. Now The New York Post will absorb some of the remaining staff and digital publication.
Apple is about to more than double the number of countries where the iPhone 5 is available.
Apple announced Monday that the iPhone 5 will go on sale in South Korea this Friday, and arrive in more than 50 additional countries by the end of this month.
The iPhone 5 officially went on sale in the U.S. and a handful of other countries on Sept. 21 and is currently available in 47 countries around the world. The accelerated roll out this month will help Apple to make good on its promise to get the iPhone on sale in 100 countries by the end of the year.
Samsung is still the biggest mobile vendor in the U.S., and Apple has overtaken LG to grab second place, comScore's latest data shows.
According to the October 2012 report, Samsung had a 26.3% share of the overall mobile market in the U.S., up 0.7% from July 2012. Apple was number two with a 17.8% market share, a 1.5% increase from July, while LG lost 0.8% and fell to third place with 17.6%
Motorola and HTC round up the top five with 11.0% and 6.0%, respectively
On the smartphone front, both Google's Android and Apple's iOS experienced moderate growth -- 1.4% and 0.9%, respectively. RIM, Microsoft and Symbian all lost market share, with RIM's BlackBerry OS being the biggest loser: its market share dropped by 1.7%
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