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| Inside 'DuJour': Designing a Magazine for a Multi-Device Age | | Tuesday, December 04, 2012 3:43 PM | Lauren Indvik |
| | This fall, Niche Media founder Jason Binn, Gilt Groupe and Hudson News made a bold bet on the magazine business at a time when many titles, both new and old, are downsizing or shuttering altogether. Unlike many of the magazine launches we've followed over the last year (Cosmo Guy, Huffington, Quartz), DuJour was released simultaneously in print, online, and for mobile, social and email platforms. The title, which targets consumers with an average income above $250,000, began with a print run of 250,000. Its website was optimized for tablet and smartphone reading from inception.
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| Netflix Scores Exclusive Rights to Stream New Disney Movies | | Tuesday, December 04, 2012 2:59 PM | Seth Fiegerman |
| | Netflix and Disney announced Tuesday that they have entered into a multi-year licensing deal that will makes Netflix the only U.S. subscription TV service to offer brand new films from Disney Starting in 2016, Netflix users will be able to stream first-run Disney movies on their mobile devices, computers and television. The deal also includes Disney's direct-to-video new releases. What's more, under the terms of the deal, Netflix users can today start watching classic Disney movies like Dumbo, Pocahontas and Alice in Wonderland, among others
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| 4 Things Media Companies Must Do ... or Die | | Tuesday, December 04, 2012 2:18 PM | Robyn Peterson |
| | In the first half of 2012, I wondered if the Mayans had media companies on their minds when allegedly predicting the end of the world (by the way, please don't believe the world ends on 12/21/12). What a year. Media's core revenue stream is slipping away: Astoundingly, five tech companies control 68% of all online ad revenue. And it ain't gettin' better. By 2015, Facebook alone is expected to account for 20% of all online ads sold. And, we can feel it on our pocket books, as this year, journalist roles were named to the top 10 worst jobs list.
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| Mashable's 10 Biggest Stories of 2012 | | Tuesday, December 04, 2012 11:47 AM | Jennifer Shore |
| | Before you begin making 2013 resolutions, take a moment to savor Mashable's top stories of 2012 We scoured the web for fake privacy notices and unbelievable photos, covered everything from Apple launches to Gangam Style, all while staying faithful to our digital roots. SEE ALSO: The 12 Best Memes of 2012 Relive the past twelve months in the gallery above, but be sure to let us know your most memorable headlines in the comments below. Image courtesy of MarkWilson/Getty Images News/Getty Images
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| Randi Zuckerberg Joins NBC Universal's Digital Advisory Committee | | Tuesday, December 04, 2012 10:36 AM | Seth Fiegerman |
| | Randi Zuckerberg has a new position she can add to her Facebook profile. Zuckerberg, the former head of marketing at Facebook and sister of the company's CEO, has joined Women at NBCU, NBC Universal's marketing and research initiative targeting women, the company announced Wednesday. In addition to Zuckerberg, NBC has named six other executives from digital companies -- including former Viggle CEO Janet Scardino and DailyCandy GM Alison Moore -- to become members of a subcommittee of this initiative called Women@NBC.
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| Experience the 2012 Mashable Media Summit on Storify | | Monday, December 03, 2012 6:47 PM | Nora Grenfell |
| | The trends forecasted at Mashable's Media Summit can be summed up in three words: mobile, social and native. As digital media moves from the desktop to the mobile device, new media organizations are hard-pressed to keep up with the trends and to engage audiences in increasingly more innovative ways Traditional organizations like NPR, Hearst Magazines and PBS spoke in the same forum as new-media trailblazers like Reddit, LinkedIn and Tumblr. Speakers discussed the challenges they face, including building a digital community while moving to monetize a brand. The event also asked how social media is influencing the world outside of the digital sphere, with one talk discussing how Twitter influenced the 2012 presidential election
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| Jimmy Fallon Crowdsourcing Ford Super Bowl Ad on Twitter | | Monday, December 03, 2012 4:48 PM | Todd Wasserman |
| | Ford has hired Jimmy Fallon to create a 60-second Super Bowl ad for its Lincoln brand based on script suggestions it is soliciting on Twitter. The attempt to reach out to a younger consumer comes as Lincoln has lost 63% of its sales since its 1990 peak. The effort to re-establish the brand began on Monday with a new ad that shows an actor playing Abraham Lincoln emerging from a fog. The ad then shows vintage Lincoln models along with images of Clark Gable and Dean Martin. The tie-in with the president comes as Stephen Spielberg's well-received Lincoln is playing in theaters
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| Don't Miss These Highlights From Mashable Media Summit 2012 | | Monday, December 03, 2012 4:48 PM | Matt Petronzio |
| | During Friday's 2012 Mashable Media Summit, renowned journalists, media influencers, brand executives and more gathered to discuss how new forms of technology and innovative business models are transforming the media landscape. The event, which garnered a full house at the TimesCenter in New York City, featured speakers and panelists from across the media world, including Facebook, The New York Times, Hearst, Reddit, Tumblr, NPR, Condé Nast, PBS Interactive and many others. In addition to our coverage on the day of the summit, we rounded up photos and memorable quotations from the event. If you couldn't make the summit, check out these highlights to see what is currently on media professionals' minds.
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| Can Ecommerce Keep Magazines Afloat? | | Monday, December 03, 2012 2:43 PM | Seth Fiegerman |
| | The CEO of online fashion retailer Net-a-Porter announced last week that it will launch a print publication within the next 12 months. It's the next logical step for the ecommerce company, which has become a destination for its original editorial content as well as its retail offerings. However, it once again raises an important question for traditional fashion publications: If ecommerce websites can find success as publishers, can publishers find success as ecommerce websites? During a panel discussion at Mashable's Media Summit Friday, Conde Nast's VP of corporate partnerships Josh Stinchcomb admitted that there is a "lot of interest" among publishers to get into commerce, but explained that it's far more difficult and costly for content producers to get into ecommerce than it is for ecommerce companies to start producing content.
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| Kate Middleton's Privacy: A Victim of the New Media Age? | | Monday, December 03, 2012 12:51 PM | Chris Taylor |
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Hyperemesis gravidarum is a very nasty condition that affects less than 2% of pregnancies; it's like morning sickness on steroids. If you're hospitalized for it, it means you're vomiting so frequently you're at serious risk of dehydration and malnutrition. The last thing you want on top of that condition is the world's media clustering on your doorstep, literally and figuratively. But that is what the Duchess of Cambridge, Kate Middleton, will have to face, now that the Royal Family has announced her pregnancy and hospitalization in an online press release
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| How Social Networks Are Redefining Journalism | | Monday, December 03, 2012 12:26 PM | Christine Erickson |
| | While the social media industry skyrockets, many traditional media companies continue to struggle. With millions of users updating statuses, posting photos and sharing articles, these networks have become massive content hubs. But as millions of people create content each day, how does one find the best and use it to engage a larger user base? Social networks are now hiring editorial teams and becoming publishers of the future by creating -- and curating -- useful news and information At the 2012 Mashable Media Summit Friday, community manager Meghan Peters discussed how social networks are evolving their content strategies, with Jessica Bennett, editorial director at Tumblr, and Daniel Roth, executive editor at LinkedIn
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| New York Times to Downsize Newsroom as Ad Revenues Falter | | Monday, December 03, 2012 10:56 AM | Lauren Indvik |
| | In an effort to reduce expenses amid continuing ad revenue declines, The New York Times is offering buyouts to newsroom employees. The paper is seeking to reduce the size of its newsroom by 30 in total. "The economic environment has grown more difficult in the second half of the year and I must reduce costs in the newsroom," Jill Abramson, executive editor of The New York Times, wrote in a memo to staff Monday morning. "There is no getting around the hard news that the size of the newsroom staff must be reduced."
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| News Corp. Kills 'The Daily' | | Monday, December 03, 2012 9:06 AM | Todd Wasserman |
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News Corp. is shutting down The Daily, its ambitious daily newspaper for the tablet market, after two years "As part of a digital restructuring initiative, the company will cease standalone publication of The Daily iPad app on December 15, 2012, though the brand will live on in other channels. Technology and other assets from The Daily, including some staff, will be folded into The Post," reads a press release from News Corp. In addition, Jesse Angelo, the founding editor-in-chief of The Daily and long-time Executive Editor of The New York Post, will assume the role of publisher of The Post.
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