الثلاثاء، 3 مايو 2016

Velocity Alert: A 10-year-old hacked Instagram so Facebook gave him $10,000

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THIS STORY IS ABOUT TO GO VIRAL

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger?

Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger?


Cat-atonic Kitten Seems More Like an Otter During Bath Time

Posted: 03 May 2016 12:00 PM PDT

Submitted by: (via StillbornFleshlight)

Tagged: gifs , water , kitten , bath , sink , Cats

These Fabulous Dogs Are Ready for the Kentucky Derby

Posted: 03 May 2016 10:00 AM PDT

dogs,kentucky,derby,hats,rover

Our friends over at Rover have dressed up their office dogs in stylish Derby-worthy hats and captured the cuteness for the rest of us. Take a look!

Submitted by:

Tagged: dogs , kentucky , derby , hats , rover

Squirrel Taunts a House Cat by Hanging From Its Screen Door

Posted: 03 May 2016 08:00 AM PDT

Submitted by: (via Seth Koberg)

Tagged: teasing , squirrel , Cats , Video

Creative Horse Clipper Turns Coats Into Works of Art

Posted: 03 May 2016 07:00 AM PDT

creative horse clipper turns coats into works of art

Melody Hames is a horse clipper. Her job involves giving horses haircuts and she's started to get very creative with her work. You can check out more of her designs over on Facebook.

Submitted by: (via JMC Equestrian Custom Clipping)

Tagged: hair , hairy , art , design , horses , horse

Pickle the Pig Loves Belly Scratches

Posted: 03 May 2016 06:00 AM PDT

If scratching your pig with a fork is wrong, we don't want to be right.

Submitted by: (via Rumble Viral)

Tagged: scratching , fork , pig , belly rubs , Video

Officers Respond to Reports of a Suspicious Vehicle Only to Find a Bunch of Happy Dogs

Posted: 03 May 2016 05:00 AM PDT

officers get doggy surprise on suspicious call

From the Independence Police Dept's Facebook page:

"Yes, this really happened today! Each day is different for a police officer but this definitely doesn't happen very often. Officers were dispatched to 23rd and Harris to assist Animal Control on an unusual call. Someone thought it was suspicious when they saw about 20 dogs in a car. It turned out that these rescue dogs were all well taken care of and just on their way to a dog show. They are all trained and apparently have their own special talents. Some of the little ones are still in training and only know how to give kisses."

Submitted by: (via Independence Police Department)

Tagged: dogs , cars , facebook , police

Munchkin Cat Goes Crazy for Her Favorite Toy

Posted: 03 May 2016 04:00 AM PDT

Submitted by: (via AdamE89)

Tagged: excited , gifs , toys , Cats , playing

The NOAA Captured Footage of a Stunning Jellyfish

Posted: 03 May 2016 02:00 AM PDT

Submitted by: (via oceanexplorergov)

Tagged: ocean , jellyfish , Video

Report Release - An Audit of Compliance and Enforcement of the Mining Sector





 
The Office of the Auditor General of British Columbia presented its report, An Audit of Compliance and Enforcement of the Mining Sector, to the Legislative Assembly today.

Almost all of our expectations for a robust compliance and enforcement program were not met. The compliance and enforcement activities of both the Ministry of Energy and Mines, and the Ministry of Environment are not set up to protect the province from environmental risks.
 
The findings indicate major gaps in resources, planning and tools in both ministries. For example, both ministries have insufficient staff to address a growing number of permits, and staff work with cumbersome and incomplete data systems.
 
As a result, monitoring and inspections of mines were inadequate to ensure mine operators complied with requirements. Additionally, some mining companies have not provided government with enough financial security deposits to cover potential reclamation costs if a mining company defaults on its obligations. It's underfunded by over $1 billion - a liability that could potentially fall to taxpayers.
 
Given the sheer scale of mining in B.C. and because the environmental impacts of mining can last forever, the report emphasizes the critical need for regulatory enforcement. In B.C., the environmental risks of mining are increasing, but compliance and enforcement are decreasing.
 

The risks are real as evidenced by the Mount Polley tailings dam failure which occurred during this audit. To avoid such failures, business as usual cannot continue.

 

To reduce the risks to the environment, this report recommends that government create an integrated and independent compliance and enforcement unit and calls for the removal of the mining sector compliance and enforcement program from the Ministry of Energy and Mines. The report states an additional 16 supporting recommendations to provide further guidance to government in the development of this unit.

 

Click here for an audio/visual summary of this report.




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The Email Audit Checklist for Deliverability, Branding and Conversion



The Email Audit Checklist for Deliverability, Branding and Conversion

Even if your plan is to hire a company to handle it for you, conducting an email audit can seem overwhelming! Where do I even start? What should I be looking for? The questions can stop many from getting started. To streamline the process and help you get started, we have created a light checklist to get organized and highlight actions for you to take.

Available as a one page here, below we walk you through the steps and discuss why each is important to your audit.

Deliverability + Branding – Are your emails reaching your subscribers and do they follow acceptable email practices?

  • Is the mailing CAN-SPAM Compliant? CAN-SPAM is the law that governs commercial email communication. It protects your subscribers and outlines the penalties and fines for non-compliance.
    • Is there a visible unsubscribe link? FeedBlitz covers this for you!
    • A physical address? We take care of this part, too!
  • Does the brand appear as the sender's name? This lets the reader know your blog or business is sending the email. It's the "from" in the address blocks.
  • Is the logo highly visible and clear? We recommend having it in the header of your email.
  • Is the subject line appropriate for the intent of the publisher? Best practices insist on staying away from click-bait when crafting your emails. This can also have an effect on whether you land in the SPAM folder or not. Do not over-punctuate for effect and avoid repeating words like Free, Deal, or Act Now.
  • Does the sending time match your audience? When are your readers going to read your email? Are you sending short pieces perfect for skimming in the afternoon carpool line or should your recipient settle in with a cup of coffee for an in-depth read?
  • Does the content in the mailing match publisher goals? When a reader subscribes to your list, they are entering an agreement allowing you access to their inbox. Do your best to stick with content that follows this agreement.
  • Are there multiple calls to the same action in the mailing? Have clear, tasteful calls to action to increase chances of your readers doing what you want.
  • Do you have links to and content from your social channels? Your mailings can drive growth to your social channels and platforms by simply having links, or the content itself, available in the email.

Metrics and Reporting – The Average Open rate is approximately 20% for non-deal focused sites, 13% for deal sites. If you are not meeting these benchmarks, a close look at the cause for the low open rate is required.

  • Do you notice any recurring bumps or dips in subscriptions, open rates or clicks? Examine content the sent at that time as well as frequency. These results can and should impact future content creation.
  • What are the most common unsubscription reasons?
  • Does your mailing frequency match what was promised in the offer? Did you promise to only mail weekly but find yourself sending 3-4 emails a week? Possibly edit your sending to schedule to match your promised mailing frequency.
  • Too many mailings? Offer a weekly, bi-weekly or monthly mailing option for those who would prefer less frequent email. 
  • Has your content type changed? It's OK to gradually change the conversation, but if you want to go completely off topic, it may be best to offer a separate mailing for those who are interested. If you write on many topics, try offering category based lists to allow your subscribers to choose the content they are most interested in.

Conversion

  • In your mailing, is the Call to Action clear and well placed? Simple and direct is best when it comes to crafting clear Calls to Action.
  • Have you tested different subject lines, templates and call to action placements? A/B testing is great to see what your readers respond to most. Pick one item and test it for a few weeks, whether it be the Call to Action placement or various subject line styles. This will help you craft more effective, engaging emails for your readers.
  • Are the social links in your mailing correct, live and active? You would be surprised at how easy it is (and how often it happens!) for social links to be incorrect. Take the time to double check and ensure links are going to the correct profiles.
    •  
  • Do you have correct, active subscription forms in the three main places? When's the last time you tested your subscription process? You cannot convert readers into subscribers with broken forms.
  • Sidebar – Pop up – Post Footer
  • Do subscribers complete the subscription process? You may need to check with your email service provider to see the correct number of pending emails vs those who have confirmed.
  • Is your incentive offer too aggressive? If there is there a more than 50% drop between submission and activation, your incentive offer may be too aggressive, leading subscribers to give an email address with no intent to confirm.
  • Is your activation email too cluttered with other information and links? Keep this email clean with the clear goal of clicking the one link to confirm the reader's subscription.

This checklist is a simplified overview of an email audit. Its intent is to help you get started and take stock of the health and effectiveness of your current email campaigns. Print it out and schedule time to begin working through the sections, make notes of your additional thoughts and ideas along the way.

Trust us – your list and your site will thank you for your due-diligence!

Now that you have taken the time to clean up your email marketing, we’ll shift our focus to using your email marketing to generate income. We think you're really going to enjoy this series starting next week. Stay tuned!

In need of an email audit but not sure where to get started? Send us an email at support@feedblitz.com, chat, check out our Help Forum, or give us a call at 1.877.692.5489. Our Support and Sales Desk is available Monday – Friday from 9 am to 5 pm EST.

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Easy enough for a blogger to set up in seconds, powerful enough for sophisticated corporate email campaigns, FeedBlitz is an RSS, Email, and Social Automation Tool to take your email marketing to the next level. Visit us online to learn more or start your 30 Day Free Trial!

   
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