الاثنين، 21 نوفمبر 2011

4 Tips for Optimizing Your Resume with Social Media

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4 Tips for Optimizing Your Resume with Social Media
Sunday, November 20, 2011 6:37 PMGerrit Hall

Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Gerrit has successfully combined his passion for computer science and the careers space by helping job seekers write the best resume possible. You can connect with Gerrit and RezScore on Facebook and Twitter.

Thanks to Facebook, Twitter, LinkedIn and a slew of other social media platforms, job seekers are closer than ever to the decision-makers at their target companies.

While social media is wonderful as a stand-alone tool in any job seeker's toolbox, you should know that it's even better when combined with other "old-fashioned" standbys -- such as your resume.

SEE ALSO: How Businesses Use Social Media for Recruiting/a>

The glory of a resume is that it's completely fluid. A resume can be big, small, online, offline, video-recorded, illustrated, etc. No matter the format, your resume will only improve when combined with social media.

Follow these four tips to optimize your resume with social media.

1. Link to Social

Nowadays, 10.9% of resumes include a social media link, and the number continues to rise. The more transparent you make yourself to potential employers, the the more comfortable they'll be hiring you.

Include your Facebook, Twitter and especially LinkedIn profile URLs along the top of your resume, next to your name, email and phone number. Make sure the links are handy so the employer can quickly learn more about you, without having to do a lot of digging.

2. Fact-Check Yourself

While sending your information out in a dozen different directions, it's easy to overlook outdated information. Therefore, update constantly. An employer shouldn't see one thing on your resume and something different on LinkedIn.

Keep a list of all the social media and career sites on which have professional accounts or information. Once a month, check to make sure everything is up-to-date and matches your current resume.

3. Don't Just Copy/Paste

Your resume is full of content that also works great for your social media profiles. Feel free to use information from your resume for social network sections like "work experience," "about me," etc.

However, remember to share carefully selected content. Don't just copy/paste your entire resume into your "about me" section. Not only will this flood your profile, but your resume's formatting probably won't travel well either.

Instead of copy/pasting, select a handful of solid phrases or anecdotes for your social profile. That way, you'll guarantee that anyone reading your profile will get the most important information.

4. Use Keywords for SEO

Beyond your experience, skills and goals, remember that keywords are king. The unfortunate truth about today's job search is that potential employers use Google and almighty Applicant Tracking Systems to peruse social media sites for the best candidates.

To stay on top of current industry jargon, study similar job listings for words that pop up frequently. Additionally, a variety of powerful SEO tools, which already exist for marketers, can easily be re-purposed to optimize your resume for search.

What do you think? What other tips should social media-savvy job seekers keep in mind when optimizing their resumes for social media? Share your thoughts in the comments below.

Image courtesy of iStockphoto, SchulteProductions



Harvard Opens Startup Incubator
Sunday, November 20, 2011 5:37 PMLauren Hockenson

Mark Zuckerberg's alma mater is hedging its bets to find the next hot entrepreneur (and the next Facebook) with the opening of the Harvard Innovation Lab, an incubator designed for startup-hungry students on campus.

The i-lab, as it is known by abbreviation, began as a response to Boston Mayor Thomas Menino's desire to introduce more innovation spaces Boston. "Let our legacy to each other be launching pads for those who follow," Menino said in his January 2010 inaugural address "Let us show the world that in Boston, history is just a prelude."

The city's Ivy League school took up the task, and the i-lab's Nov. 18 opening offered the promise of raising the next generation of startup CEOs right. The building itself not only includes classrooms for study and academic research, but also large meeting rooms available for co-working and project development for the students. But that is only the tip of the iceberg; the engine behind the i-lab is its strong partnerships with local business associations such as the Massachusetts Small Business Development Center Network, which will provide for one-on-one coaching, workshops and training with a community of mentors.

The space even bears Zuckerberg's stamp of approval. When the Facebook CEO (and Harvard dropout) visited the campus in early Nov. to recruit for his company, he made sure to check out all of the i-lab's features.

Do you think an incubator will make young talent shine brighter? Or is independent bootstrapping what startups are all about? Let us know in the comments.

Image courtesy of, Harvard News



5 Sites for Shopping Local Food Online
Sunday, November 20, 2011 4:52 PMStephanie Buck

About 97% of consumers used online media to shop local in 2010, according to a study by BIA/Kelsey and ConStat. Now, that wasn't all food shopping of course, but the statistics show that giving money to local businesses is more of a priority than ever.

Shopping local for food not only makes a huge impact on the local economy, but also reduces human impact on earth's delicate ecosystem. At the very least, it's healthy! And we can all use more of that.

Want to streamline your local grocery shopping? Below you'll find five convenient sites to help you search, shop and learn from the local food movement.

Image courtesy of Flickr, adrian valenzuela



How To Take Control of Your Next Job Interview
Sunday, November 20, 2011 3:13 PMErica Swallow

At the end of every job interview, you'll encounter the inevitable question, "Do you have any questions for me?"

While it's an oh-so-predictable event, many job candidates aren't prepared to shine when they reach this final test in the interview. Failing to ask any questions or asking the wrong questions can send the wrong signals.

Stephanie Daniel, senior vice president of career management company Keystone Associates, spoke with us about her thoughts on how job interviewees can take control of their next job interview by asking the right questions. Read on for her thoughts on what to ask and which questions to avoid when it's your turn to interrogate.

Asking the Right Questions

When the interviewer gives you the opportunity to ask your own questions, be prepared. Daniel recommends that interviewees prepare five to seven questions, with the expectation that there will probably only be time to ask just three. "Keep in mind that some of the questions you might have prepared will be answered during the course of the interview, so it's always a smart idea to have back-ups," says Daniel.

"Too many job seekers respond to this standard interview question with the standard 'safe' responses," says Daniel. "'Will I be hearing from you or should I contact you?' or 'Why is this position open?' In this very competitive job market, job candidates cannot afford to ask safe questions. Candidates must show that they are the best candidate by demonstrating that they are looking out for the needs and interests of the interviewer."

So, what types of questions should you ask? Daniel suggests considering a few of the following:

Is there a work issue that keeps you up at night and, given what you know about my background, how do you think I could help?

"Here's your opportunity to demonstrate a genuine interest in the day-to-day challenges your future manager is facing, Daniel explains. "By asking this question, the interviewer will start to envision you as an employee and will give you some initial thoughts on how you might help solve their most pressing problems."

What is the most gratifying aspect of the work you do for XYZ company? What's your best advice to someone starting out at this company?

"Asking the interviewer about the most gratifying aspect of the work she or he does helps you better understand what drives them," Daniel explains. "Drivers include things like making the best product on the market, helping others, making money, curing an illness or creating a hot, new technology, etc. Ask yourself how the interviewer's drivers align with your own. The answer to the 'best advice' question yields valuable insights on what behaviors lead to a successful transition into the company. It gives you clues on what you can do to put your best forward in your potential new role vis-à-vis building new relationships, gaining product knowledge, and avoiding potential pitfalls."

Could you describe your ideal candidate for this job? Why are these qualities important to you?

"The ideal qualifications were probably outlined in the job posting," says Daniel. "But many of these postings are not actually written by the hiring manager. Here's your chance to directly ask the interviewer what he views as the most important qualities of the successful candidate and why."

I'm sure you have a number of goals you'd like to achieve in the coming year. Do you have a particular one that is top priority?

"This question allows you to turn your attention to the interviewer and his most important priorities," says Daniel. "Is there a particular goal the interviewer has talked about that lines up well with some of your current experiences? If so, let the interviewer know how you can contribute."

Other great questions may revolve around key drivers for employees, what characterizes top performers at the company and whether the interviewer would like to know anything more about the interviewee's background, says Daniel.

Avoiding Questions with Negative Connotations

To avoid making a bad impression at your interview, Daniel suggests thinking about the connotations behind each of the questions that you're asking before you ask them. Here are three questions that tend to leave a bad taste in interviewers' mouths, she says:

Could you tell me about your work/life balance policy?

"A valid question, yes, but if you ask it too soon, it might appear that you are more concerned about the work schedule than you are about the actual work," says Daniel.

Is there a possibility I could work remotely?

"Telecommuting can be a positive thing for both the job seeker and the company, but your timing in asking this question is critical," Daniel explains. "If asked too soon, it will convey a lack of enthusiasm for getting to know the team and work environment. Demonstrate your interest in the role and potential contributions to the company before inquiring about telecommuting/flex-time, etc."

How long do people typically stay in this position before they move on the next role?

"A desire to grow in the organization is admirable," says Daniel. "But if you're asking this question early on in the interview process, the interviewer may question your genuine interest in the position you've applied for. Frame the question in a way that demonstrates both your long-term commitment to the company and your professional growth."

Preparing and Managing Time

Once you've chosen which questions you'd like to ask, you can either memorize them or write them down. Daniel advises:

"It is not unprofessional to bring a list of questions on paper. If you choose to write them down, make sure you bring them in a presentable notebook or folder, not on a crinkled, loose-leaf sheet of paper. Presentation is very important. That said, make a conscious effort to remember the questions so that you don't have to rely on your notes. Opening a notebook can be somewhat distracting, and what's even worse is reading the questions verbatim without making eye contact with the interviewer."

Once you've finished asking all that you'd like to ask, it's important to close an interview on a good notes, says Daniel. "Rather than fretting about running out of questions, take the left-over time to thank your interviewer and let him or her know how much you're interested in the position. Cite specifics about why and briefly reiterate a key point about your background that relates to the position. This is called the 'close,' and it's a critical phase of the interview."

Social Media Job Listings

Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we've selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!

Software Engineer - Front-End at Yelp Inc. in San Francisco

Online Marketing Manager at Acquinity Interactive in New York

Web Developer at Big Fish Games in Seattle

Image courtesy of iStockphoto, danleap



 
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