| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| No Time to Buy Toothpaste? Hoseanna Offers Subscriptions to Staple Items | | Tuesday, November 01, 2011 11:55 PM | Sarah Kessler |
|  | The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Hoseanna Quick Pitch: Customized...
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| Thanks to Mashable's Supporting Event Partners | | Tuesday, November 01, 2011 6:12 PM | Jennifer Diamond |
|  | Thanks to our partners who have contributed to the success of Mashable events! We're always interested in collaborating with organizations on events, so contact us for more information about partnerships or sponsorship opportunities. New York...
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| 9 Tips for Raising Startup Funds on AngelList | | Tuesday, November 01, 2011 4:57 PM | Joshua Baer |
|  | Joshua Baer is the co-founder and CEO of Otherinbox, a prolific angel investor and the director of Capital Factory, Austin's seed-stage incubator. He founded SKYLIST in 1996 from his college dorm room at Carnegie Mellon, and created...
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| Google GoMo Helps Businesses Go Mobile | | Tuesday, November 01, 2011 3:59 PM | Todd Wasserman |
|  | Acknowledging that having a mobile presence is trickier than it appears, Google launched an initiative called "GoMo" Tuesday that aims to help businesses work out the kinks involved in going mobile. As Jesse Haines, group marketing manager for...
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| How to Maximize Your Home Office Tax Deductions | | Tuesday, November 01, 2011 2:15 PM | Nellie Akalp |
|  | Nellie Akalp is CEO of CorpNet.com. Since forming more than 100,000 corporations and LLCs across the U.S., she has built a strong passion to assist small business owners and entrepreneurs in starting and protecting their business the right way....
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| Yahoo Buys Interclick for $270 Million | | Tuesday, November 01, 2011 12:52 PM | Todd Wasserman |
|  | Yahoo has purchased data-driven ad firm Interclick for $270 million. Interclick, a 4-year-old company that analyzes and identifies the most responsive audiences for marketing using digital media, will help Yahoo better value remnant ad space....
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| Tiny Rihanna Sings in Nivea Augmented Reality App [VIDEO] | | Tuesday, November 01, 2011 12:14 PM | Todd Wasserman |
|  | No, the woman in this video is not hallucinating. Thanks to augmented reality technology, a tiny version of Rihanna actually seems to emerge from the cap of a jar of Nivea Creme to sing her song "California King Bed." The app, which went live...
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| Google Promises Consumers Greater Ad Transparency | | Tuesday, November 01, 2011 11:51 AM | Lauren Indvik |
|  | Google is making changes to its ad system in an effort to provide consumers with "greater transparency and choice." Over the coming weeks, users will be able to click on links labeled "Why these ads?" next to advertisements served in Gmail and...
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| Pearson and Knewton Team Up to Make Learning Personal | | Tuesday, November 01, 2011 8:31 AM | Sarah Kessler |
|  | One of the largest textbook publishers in the world is making its digital course offerings more data-driven and individualized. Pearson announced Tuesday an extensive partnership with Knewton, a startup that specializes in adaptive learning...
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