| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Does Zynga's IPO Fizzle Signal the End of the Social Media Bubble? | | Friday, December 16, 2011 5:37 PM | Todd Wasserman |
|  | Game over? Zynga's IPO may have ended the social media IPO era with a whimper, rather than a bang, as its stock closed at $9.50 -- down $.50 from its asking price. The lackluster performance contrasted with other recent social media IPOs,...
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| Why Recognizing Your Employees on Social Media Is Great for Business | | Friday, December 16, 2011 1:53 PM | Curt Finch |
|  | Curt Finch is the founder and CEO of Journyx, where he helps companies with time-tracking and resource management software. Connect with him and Journyx on Facebook and Twitter. Social media has opened countless new avenues for promotion of all...
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| Malls Send Geo-fencing Texts to Lure Shoppers to Stores | | Friday, December 16, 2011 1:36 PM | Samantha Murphy |
|  | Retailers aren't the only ones pulling out the stops this year to lure more foot traffic into stores - shopping centers nationwide are doing the same by embracing geo-fencing technology. Retail real estate company DDR Corp., which owns...
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| Zynga Stock Price Dips After Nasdaq Debut | | Friday, December 16, 2011 12:08 PM | Todd Wasserman |
|  | Zynga's long-awaited IPO finally occurred Friday morning, but the stock looked a bit wobbly out of the gate, dipping below its $10 asking price at one point. Upon its Nasdaq review, Zynga (ticker symbol: ZNGA) was trading at $11, but then fell to...
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| Samsung's Anti-Apple Campaign Appears to Be Working | | Friday, December 16, 2011 11:52 AM | paidContent |
|  | Samsung phones overtook iPhone for U.S. brand perception in the week after Samsung launched a TV campaign mocking hipster fanboys and iPhone's battery. YouGov's BrandIndex, which measures consumers' positive and negative sentiments toward brands,...
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| Why Your Business Needs a Mobile Website Right Now | | Friday, December 16, 2011 11:31 AM | Todd Wasserman |
|  | The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools. First, the good news: If you have a website,...
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| Holiday Marketing Guide: 7 High-Tech Solutions for Small Business | | Friday, December 16, 2011 10:28 AM | Scott Steinberg |
|  | Scott Steinberg is a small business expert, professional keynote speaker, noted strategic consultant, and creator of The Business Expert's Guidebook series and video show Business Expert: Small Business Tips, Trends and Advice. Entrepreneurs...
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| Businesses Cultivate Google+ Brand Pages, Hope for SEO Boost [VIDEO] | | Friday, December 16, 2011 9:02 AM | Mashable Video |
|  | Could being on Google+ help businesses rank higher in search results? Some brands speculate it might factor into SEO. According to a report in AdAge, brands are worried that early adopters will reap the benefits, so businesses are jumping in to...
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