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| IKEA Wants Facebook Fans to Bring Friends to Stores | |  | Facebook marketers this year figured out how to combine like-gating with philanthropy, and now IKEA plans to add foot traffic to the mix in early 2012. The Swedish retailer is trying to get consumers to bring themselves and their Facebook friends...
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| Twitter Takes TextSecure, Texting App for Dissidents, Open Source | | Tuesday, December 20, 2011 5:23 PM | Peter Pachal |
|  | A technology that helped start a global movement is now being put into the hands of the people. TextSecure, an Android app that encrypts text messages and is popular among activists in many countries, is now open source, thanks to Twitter....
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| My Life Without Facebook: A Social Experiment | | Tuesday, December 20, 2011 5:12 PM | Sam Laird |
|  | In July, I deactivated my Facebook account as a sort of social experiment. With Facebook and real life becoming increasingly symbiotic, what would I miss? What wouldn't I miss? This didn't begin as an impulsive decision with unexpected...
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| Study: Happiness Is Trending Down on Twitter [VIDEO] | | Tuesday, December 20, 2011 5:04 PM | Mashable Video |
|  | A recent study of Twitter use reveals that the general public appears to be less happy than previously. University of Vermont researchers surveyed more than 4.5 billion tweets and discovered which words were used the most and how they...
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| Google+ Brand Pages Begin Showing Up in Primary Search Results | | Tuesday, December 20, 2011 4:52 PM | Todd Wasserman |
|  | In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results. The inclusion, noted by researcher BrightEdge, appears only for some brands at the...
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| Using Foursquare to Map the History of Rap, Starting With Tupac [VIDEO] | | Tuesday, December 20, 2011 3:10 PM | Mashable Video |
|  | Want to walk in the literal footsteps of some legendary rappers? The work of one avid Foursquare user will let you do just that. PR Manager Paul Rayment is mapping the history of famous rappers on the location-based service, adding note-worthy...
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| Facebook to Include Sponsored Stories in News Feeds | | Tuesday, December 20, 2011 2:12 PM | Todd Wasserman |
|  | Facebook plans to migrate its Sponsored Stories ad platform into users' news feeds early next year, the company says. Introduced last January, Sponsored Stories -- a new ad format integrating your Facebook friends' activities into small ads --...
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| Inside Facebook's New Headquarters [PICS] | | Tuesday, December 20, 2011 2:04 PM | Sam Laird |
|  | On Monday, Mashable brought you the news that Facebook is all moved in to its new headquarter complex in Menlo Park. Now, we're taking you on a virtual tour of the social networking giant's new home. Facebook's 57-acre campus currently houses...
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| 7 Surefire Ways to Increase Your Klout Score | | Tuesday, December 20, 2011 12:04 PM | Samantha Murphy |
|  | Aim high. It's a worthy goal for credit scores, SATs and now, Klout scores. These days, more and more social networkers are looking to boost their Klout rating and show others the power of their social influence. Klout -- which provides social...
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