الاثنين، 30 يناير 2012

Aaron Hockley

Aaron Hockley

Social Media Landscape for Photographers

Posted: 30 Jan 2012 09:30 AM PST

A ferris wheel at the Rose Festival carnvial as seen from the Morrison Bridge at night. Looks like someone else had a similar photo idea.In 2008-2010 we were in the rapid-growth stage of social media. Twitter was becoming more mainstream; Facebook was no longer just about college students. Business and consumers figured out smart uses for blogging. Photographers, like other businesspeople and hobbyists, were thirsty for basic “how to” knowledge about how to use social media to share work and earn revenue. A variety of voices offered tips for photographers including when I published Social Photo Talk and Rosh Sillars produced New Media Photographer and The Linked Photographers’ Guide to Online Marketing and Social Media (which he co-authored with Lindsay Adler).

Last year, there was a shift as most folks had figured out the basics. I found that I didn’t have a good quantity of material to keep producing Social Photo Talk as a frequently-updated website. Rosh also closed down New Media Photographer; I can’t speak to his reasoning but he continues to write the occasional article on his main website.

There are still things to be said. And I think that savvy photographers are going to seek out intermediate and advanced-level knowledge about how to use tools such as Twitter, Google+, Facebook, LinkedIn, and various smaller services.

Tomorrow I’ll launch something new involving twice-monthly original content about social media for photographers as we move into 2012. Stay tuned.
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