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| Can Pinterest Help Your Job Search? | | Sunday, February 12, 2012 7:14 PM | Sean Weinberg |
|  Sean Weinberg is the COO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. You can connect with Sean and the RezScore team on Facebook and Twitter. Just when you thought you had mastered the job search on all social media platforms, along came Pinterest. You've optimized your Facebook and LinkedIn pages and you've got the Twesume. Now it's time to amp up your job search even more by putting your resume on Pinterest. What's the Big Deal? For those of you not in-the-know, Pinterest is a social networking site where people can create and share content within the context of visually-oriented pinboards. Its recent explosion in popularity has helped this site expand beyond cute baby/dog/porcupine photos and wedding event planning tips, which are still plentiful. Now, with something in the neighborhood of 6 million users, you're a fish in a pretty big pond. Instead of butting heads with the "big three" social media sites, Pinterest complements social media usage by tying into Facebook and Twitter. Much like Facebook or Twitter, job seekers are using their Pinterest account to share portfolio work, personal content and yes, their resumes. Apart from the fact that it's still the hip new thing -- and it still requires an invite, though it's not hard to secure one -- Pinterest serves as a new and convenient avenue for job seekers looking to share content. It's not like a blog that demands attention, and it doesn't run the risk of having that one obnoxious friend who tags you in photos you don't remember. How Can I Put My Resume On Pinterest? Kick Off: Fortunately for you, it doesn't matter if you've never been on Pinterest or you've been on it obsessively for a year. All you need is an invite, and there's no profile to fill out -- that's right, not even an "about me". Currently, Pinterest requires either a Twitter or Facebook profile to get started. Once in, you'll be able to connect with both and then share through both channels. Create Board: A Pinterest profile is divided into pinboards. Create one for your job search. Give it a catchy name, like "John Smith -- Space Cowboy," or something else that's simple and will catch a potential employer's eye. Pin It: Now that you have a newfangled "job search pinboard," it's time to start pinning. Of course, your resume is a valuable addition, as well as pages from your portfolio, press clippings and accomplishments you can claim. Think of your pinboard as a living resume that grows as you grow in the professional world. If you're at a loss on what else to pin, try breaking your field into bite-sized chunks. Let's say you're in public relations with a specialty in event planning. Your boards could include a public relations board filled with PR and marketing goodies, a media board filled with articles, news and infographics, and an event planning board chock full of wedding ideas, party favors and the like. Brand It: Much like everything else in the world, Pinterest isn't meant to just be about one thing. Open up to new pinboards to pin and repin different content. Think about how your other pinboards can frame your job search pinboard: showcase your interests, your well-rounded life, anything that can help give a prospective employer a better understanding of who you are. Share: You know the drill -- if you want to be noticed, you have to share. Publish links to your pinboards on your website, business cards and resume. As I said before, Pinterest integrates very nicely into Facebook and Twitter, so consider pushing to those networks to notify followers and friends when you've pinned something worth seeing. Currently, Pinterest requires that you write a little snippet below any content you're pinning. Instead of adding an oh-so-creative "." or a "This is cool!" add your input to kick off a conversation in the social media world. What do you think? Would you try Pinterest for your job search? Share your thoughts in the comments below. Social Media Job Listings Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we've selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting! Digital Media Manager at AD Council in New York City Manager of Web Operations at San Antonio Spurs in San Antonio, Texas PR Manager at 180LA in Santa Monica, California |
| The Social Media Salary Guide [INFOGRAPHIC] | | Sunday, February 12, 2012 6:10 PM | Lauren Drell |
|  Social Media Week is upon us, so we thought it would be appropriate to delve into the social media industry and see how its salaries stack up. Social media is an evolving and cutting-edge field, so it should come as no surprise that you can make a great living managing a brand's presence on Twitter, Facebook, YouTube, Tumblr, LinkedIn, Google+, Pinterest, Instagram, Foursquare and other social platforms. In the infographic below, produced by OnwardSearch, you can see where the social media jobs are concentrated, the breakdown of job titles in the industry, and how much dough the average social mediate is bringing home each year. (The graphic shows the 25th and 75th percentiles for salary, pulled from Indeed). Does this stack up with what you've seen in the industry? Do you think these positions and the salaries make sense, given the rise of social media? Let us know in the comments. Infographic courtesy of OnwardSearch Social Media Job Listings Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we've selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting! Head of Community at Quirky in New York City Senior Vice President, Digital Strategy at Ogilvy Washington in Washington, D.C. Web UI Developer - Internet Health at Healthline Networks in San Francisco |
| ComScore: Social Universe Still Quickly Expanding [STUDY] | | Sunday, February 12, 2012 5:16 PM | ClickZ |
|  Social platforms are still in their Precambrian era, with new services emerging and consolidating large audiences almost faster than they can be tracked. Meanwhile the social category as a whole is on the cusp of becoming the dominant form of online content, accounting for 16.6 percent of Internet minutes spent as 2011 drew to a close. A wide-ranging report from comScore found that while leader Facebook continues its impressive growth -- reaching three out of four U.S. users -- relative newcomers like Tumblr, Pinterest, and Google+ are evolving and growing at a steady clip. Twitter held the no. 2 spot in the category as of December, when it drew 37.5 million unique visitors. Throughout 2011, it had vied with LinkedIn for second position in social, but appeared to put distance between itself and the career-driven site by year's end, when LinkedIn's audience was 33.5 million. And then you have the upstarts. In six short months, Google+ reached 20.7 million U.S. visitors in December (it claims more than 90 million accounts), while Tumblr hit 18.8 million. Perhaps most impressive of all is Pinterest, which has drawn 8 million visitors - many of them female - without the promotional power of Google's network of products. The site had barely shown up as a blip on comScore's screen last summer. Image source: comScore ComScore expects social activity to overtake portals as the most engaging online activity in 2012. Facebook, as everyone knows, is the category leader, but its audience size only tells half the story. "The more significant growth trend ... was in average user engagement, which jumped 32 percent in the past year to just over 7 hours per visitor in December," said comScore. The "2012 U.S. Digital Future in Focus" report also touched on trends in digital display ads, video, search and other areas. A few of the juicier bits: Dramatic Rise in Video Activity The U.S. online video audience cracked 100 million in December, 43 percent higher than one year ago. The number of video streams grew as fast, rising 44 percent to 43.5 billion in December. YouTube commands half of this burgeoning market, and many of its content channels displayed significant user loyalty. That bodes well for its big investment in premium channels. Meanwhile, the volume of in-stream video ads grew 20 percent to 7.1 billion in December 2011. Image source: comScore Google Becomes a Top Advertiser Many familiar brands graced comScore's roll call of biggest online advertisers. AT&T continued to hold the top spot, delivering 105.8 billion impressions last year. Verizon was also huge, as were brokerage Scottrade and its parent Experian Interactive. New on the list was Google, which delivered in excess of 40.4 billion display impressions for its own products, including Chrome, Offers, and Google+. The year also saw more brands deliver a billion or more impressions. ComScore says 145 did so in Q4, a rise of 38 percent compared with the year-ago period. The number of advertisers delivering 3 billion or more impressions also grew - from 26 to 46. Bing Makes Gains Bing finally surpassed Yahoo's search market share, claiming the no. 2 spot among search engines. Its market share is now about 15 percent, and it powers about the same percentage for Yahoo. E-Commerce Blooms The year saw a big, and by now well documented, bump in e-commerce spending. U.S. travel and retail online spending rose 12 percent to $256 billion. In the fourth quarter alone, retail e-commerce spending reached $50 billion. Webmail, IM Decline As social gained popularity, other categories lost. Instant messaging fell 40 percent year over year; online personals dropped 40 percent; and job search sites declined 21 percent, says comScore. Web-based email also suffered notable declines among certain age groups. Its use was down 31 percent among teens age 12 to 17, and down 34 percent among 18- to 24-year-olds. "While the significant decline among teens represents a continuation of a similar trend observed last year, that 18-24-year-olds are now moving away from webmail suggests a larger and more permanent shift in email usage may be occurring," stated the report. Graphic courtesy iStockPhoto/alexsl |
| Turn Instagram Photos Into a Poster | | Sunday, February 12, 2012 4:38 PM | Samantha Murphy |
|  Enjoy uploading pictures to the Internet via Instagram? Now you can turn your collection into a poster. Thanks to London-based online retailer Firebox, Instagram lovers can create their own poster by selecting their favorite photos to build their own. By clicking the Buy button on Firebox's Instagram poster product page, Instagram members are prompted to add their own or someone else's username to retrieve public pictures for that account. After selecting which pictures to include, the length of the poster will vary depending on how many are added. However, every poster is a fixed 24 in. (61 cm) wide, so you can add as many rows of photos as you like. Once it gets about 5 ft (1.5 meters) long, Firebox shrinks the pictures to fit. Customers can choose between a white or black background. This isn't the first time companies are capitalizing on Instagram. Popular photo-sharing app Printstagr.am turns digital photos into physical ones, as well as posters. Printstagr.am's posters can accommodate anywhere between 50-400 photos, and it will size them to fit the full-poster size. Printstagr.am also prints Instagram stickers and minibooks. What photo-sharing service do you use? Do you still print photos or do you prefer digital ones? Let us know in the comments. |
| How to Fine Tune Your Facebook News Feed Like a Boss | | Sunday, February 12, 2012 1:38 PM | Amy-Mae Elliott |
|  Don't like what you see in your Facebook news feed? Do the company's algorithms that determine what you see drive you nuts? Are you missing out on important content from friends? Are you fed up with seeing what people are pinning on Pinterest? There are ways to kick your Facebook news feed into shape. By customizing what your news feed delivers, you can tailor content to your liking. The result: Every time you fire up Facebook, you're only going to see stuff that interests you. SEE ALSO: How to Get Old Facebook Back Take a look through our simple gallery, which offers a quick how-to on great native solutions for customizing your news feed. Let us know in the comments what kind of updates you'd banish forever. |
| Twitter Breaks News of Whitney Houston Death 27 Minutes Before Press | | Sunday, February 12, 2012 12:02 PM | Samantha Murphy |
|  Twenty-seven minutes before mainstream media broke the news of Whitney Houston's death on Saturday night, the story was on Twitter, reported by a man who tweeted the news out to his 14 followers. A tweet -- sent at 4:57 p.m. PT -- from the Associated Press that confirmed Houston's death by citing her publicist was retweeted more than 10,000 times, according to data from Topsy Labs. However, the first tweet to reveal the news was sent at 4:30 p.m. PT and was only retweeted once. My sources say Whitney Houston found dead in Beverly hills hotel.. Not in the news yet!!— Big Chorizo (@chilemasgrande) February 12, 2012 BREAKING: Publicist Kristen Foster says singer Whitney Houston has died at age 48— The Associated Press (@AP) February 12, 2012 Mashable was unable to reach @chilemasgrande for comment. UPDATE: Although Topsy's data reveals @chilemasgrande announced the news, a Mashable reader informed us that a tweet sent from @AjaDiorNavy about 15 minutes before might have been first: omgg , my aunt tiffany who work for whitney houston just found whitney houston dead in the tub . such ashame & sad — Aja Dior M. (@AjaDiorNavy) February 12, 2012 Her tweet also alludes to the rumor reported by TMZ that Houston drowned in the bathtub. Saturday night, the Beverly Hills Police said Houston was pronounced dead at approximately 3:55 p.m. PT. This isn't the first time news a large-scale death announcement was first reported on Twitter. A computer programmer in Pakistan inadvertently live-tweeted the military raid on the Osama bin Laden compound. "Helicopter hovering above Abbottabad at 1 a.m. (is a rare event)," Athar wrote. His message later received global media attention following the news of bin Laden's death. The tragic news of Houston's death spread fast on Twitter. In fact, about 2.5 million tweets and retweets occurred in the first hour, amounting to more than 1,000 tweets a second, according to Topsy Labs. Although this sent Twitter into a flurry of reactions, it still wasn't enough to beat last Sunday's Super Bowl record-breaking tweets. The news of Houston's death peaked at 5:23 p.m. PT with 61,227 tweets in that minute. An article from MSNBC was the most re-tweeted news link, as 13,000 tweets linked to the story. Celebrity tweets also spread like wildfire throughout the site as many retweeted their messages and reactions. Rapper Lil Wayne had the most retweets (29,000), followed by Justin Bieber (15,000), Nicki Minaj (9,000) Katy Perry (8,000), Mariah Carey (6,000) and Christina Aguillera (4,000). For more Twitter reactions from celebrities, check out the gallery below. Did you find out the news via a social media site? Do you think Twitter is the future of breaking news? Let us know in the comments. Graphic courtesy WhitneyHouston.com. |
| YouTube Beauty: Top 10 Channels to Follow | | Sunday, February 12, 2012 10:25 AM | Christine Erickson |
|  There is a whole subculture on YouTube devoted to beauty tutorials with an increasing amount of subscribers. Rather than asking your mother or a girlfriend to teach you how to French braid your hair, you can look it up on YouTube -- and there are hundreds of videos on that one hairstlye alone. We've rounded up ten channels to follow on YouTube for tips and tricks on hair, makeup and nails. Do you include YouTube in your beauty routine? Let us know in the comments. Thumbnail image courtesy of iStock, WEKWEK |
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