| Why Context Is King in the Future of Digital Marketing | | Thursday, February 02, 2012 11:46 PM | |
|  | An avalanche of devices, platforms, channels, and information is crushing consumers as they go about their daily lives. I'm crying "uncle" too, wishing a corporate entity (Apple?) would take the firehose of content and channel it into a...
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| 8 Things You Should Know Before Building a Mobile App | | Thursday, February 02, 2012 10:49 PM | |
|  | App appeal is obvious. The barrier to entry? So low! The upshot of producing the next Angry Birds or beer-chug simulator? So high! Heck, with just a small investment of time and cash, it's not hard for would-be mobile moguls to turn a concept...
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| 10 Standout Quotes in Zuckerberg's Facebook IPO Letter | | Thursday, February 02, 2012 7:35 PM | |
|  | Facebook, if nothing else, is on a social mission, wrote Mark Zuckerberg in a personal letter filed within the company's preliminary prospectus for Initial Public Offering. Zuckerberg's four-page message to potential investors provides a glimpse...
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| Apple is Censoring Music on iTunes Match | | Thursday, February 02, 2012 6:31 PM | |
|  | Apple is unintentionally censoring rap music and other explicit tracks downloaded using its iTunes Match service -- by replacing them with the clean versions of the same songs. According to a report in Cult of Mac -- confirmed in tests by...
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| What to Do When Your Website Gets Hacked | | Thursday, February 02, 2012 4:55 PM | |
|  | If an individual or activist group broke into an organization's office, raided confidential materials and then burned the building to the ground, local, state and federal officials would have swarmed the crime scene in an all out effort to...
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| Zynga Tests 'Reward Advertising' in CityVille | | Thursday, February 02, 2012 4:19 PM | |
|  | Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with "reward advertising" on CityVille that lets players earn energy by interacting with a sponsor. Sponsors for the program, which rolled out in...
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| Steve Jobs Mocked in Ad for Android Tablet [VIDEO] | | Thursday, February 02, 2012 2:41 PM | |
|  | Steve Jobs, sporting a halo and wings, extols the virtues of an Android tablet in a Taiwanese ad that's getting attention in the U.S. for its disrespectful treatment of the late Apple cofounder. The 20-second ad, which hit YouTube this week,...
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| The IPO Won't Change Facebook. Online Ads Will | | Thursday, February 02, 2012 2:12 PM | |
|  | Will an IPO change Facebook? The sudden influx of $5 billion (and more) will certainly give it lots of opportunity, though it'll also mean Facebook will soon answer to shareholders. And those shareholders will demand that the company keep...
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| Twitter Rolls Out Expanded Brand Pages for More Companies | | Thursday, February 02, 2012 1:56 PM | |
|  | Twitter has started rolling out its enhanced brand pages to more advertisers. The social networking site -- which announced in December that it would be introducing Facebook-style brand pages for companies to customize and highlight content --...
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| 10 Pro Tips for Writers Using Social Media | | Thursday, February 02, 2012 1:07 PM | |
|  | We recently covered 10 inspiring social networks for writers that can help you extend your influence and develop your content. But what about the mainstream networks? How do you successfully raise your profile and gain a following? Six well-known...
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| South Korea Detains Man for a Retweet [VIDEO] | | Thursday, February 02, 2012 12:52 PM | |
|  | South Korea has detained a man for retweeting a message about the late North Korean leader Kim Jong-Il. 24-year-old Park Jeonggeun is being held by authorities for spreading the communist North Korean government's Twitter message, "Long live Kim...
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| 7 Ways to Lower Your Website's Bounce Rate | | Thursday, February 02, 2012 12:41 PM | |
|  | The Customer Experience Series is supported by Webtrends, providing the unified, customer intelligence to deliver real time relevance in every marketing campaign, every digital channel. Learn how. Bounce rate is the enemy of every website -- it's...
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