الأربعاء، 28 مارس 2012

4 Tips For Authentic Online Engagement

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Mashable
Wednesday, March 28, 2012
SOCIAL MEDIA TOP STORIES
Facebook Asks Judge to Dismiss 50% Ownership Lawsuit
Pinterest Bans Pro-Anorexia Content to Little Effect
How One Startup Gamifies Recycling for a Greener World
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4 Tips For Authentic Online Engagement
Tuesday, March 27, 2012 11:16 PMValerie Buckingham
If you want your brand's social media efforts to come across as authentic, you need to know what you stand for and what's meaningful to you. In other words, authentic social communication requires you to be honest about what your brand...



The 10 Most-Followed Men on Pinterest
Tuesday, March 27, 2012 6:59 PMStephanie Buck
When you think of Pinterest, what kind of user comes to mind? If you answered "a woman who likes crafts and chocolate," you're not alone. However, men represent an influential presence on the social network, too. In fact, 10 out of the top 45...



What Would You Say to a Million Twitter Users? Fame Hopes to Find Out
Tuesday, March 27, 2012 5:03 PMSarah Kessler
If you woke up tomorrow with a million new Twitter followers -- and had them for one day only -- what would you tell them? A new website called Fame aims to turn this hypothetical question into a practical consideration. Its goal is to bestow...



Facebook Asks Judge to Dismiss 50% Ownership Lawsuit
Tuesday, March 27, 2012 4:01 PMAlex Fitzpatrick
Facebook is hoping to stamp out what it considers an "opportunistic and fraudulent" lawsuit filed by Paul Ceglia, who claims that he owns half of the social media behemoth. Ceglia filed the suit in 2010, which alleges that he gave Facebook...



Indiana High School Senior Expelled for Profane Tweets [VIDEO]
Tuesday, March 27, 2012 2:49 PMEmily Price
A high school senior in Indiana has been expelled for the content of his tweets. Austin Carroll, a student at Garrett High School in Indiana used profanity in a tweet posted to his personal Twitter account. While he claims that the tweet was...



20 TV Shows With the Most Social Media Buzz This Week [CHART]
Tuesday, March 27, 2012 2:16 PMStephanie Buck
We've had a little flip-flop this week. March Madness didn't stack up in the social realm as successfully as last week. No matter, three of the college basketball tournament's games still managed to sneak onto the charts. But here's the real...



Pinterest Bans Pro-Anorexia Content to Little Effect
Tuesday, March 27, 2012 1:55 PMLauren Indvik
Just one month after Tumblr banned content that "actively promotes or glorifies self-injury or self-harm," Pinterest has updated its terms of service to prevent users from pinning content of a similar nature. This is the second update Pinterest...



Justin Bieber's Twitter Prank Leads to Potential Lawsuit
Tuesday, March 27, 2012 1:40 PMThe Daily Dot
A Texas couple is threatening legal action against Justin Bieber after receiving thousands of phone calls shortly after the pop star tweeted a phone number, TMZ reported. The tweet containing the phone number had the caption "call me now."...



How One Startup Gamifies Recycling for a Greener World
Tuesday, March 27, 2012 12:43 PMZoe Fox
Name: Recyclebank Big Idea: Recyclebank gives the planet a rewards system using gamification techniques. Why It's Working: Recyclebank rewards environmentally friendly actions with points, which are a monetary incentive to recycle. You can also...



Email Is More Popular Than Social Media [STUDY]
Tuesday, March 27, 2012 12:31 PMTodd Wasserman
Social media may be getting all the buzz, but email is still a more popular mode of Internet communication, according to a new survey. Private research firm Ipsos polled 19,216 adults in 24 countries last month and found 85% of them used the...



 
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