| The Game Mechanics of Customer Loyalty | |  | Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible....
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| Tech Has Transformed How We Find Missing Children | | Thursday, May 24, 2012 11:17 PM | |
|  | A former Manhattan store owner confessed Thursday morning to strangling 6-year-old Etan Patz in 1979 -- the boy whose disappearance sparked the now-famous face on the milk carton. If you can't remember the last time you saw someone's face on a...
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| Pinterest Users: Find Out When Your Items Are on Sale | | Thursday, May 24, 2012 10:24 PM | |
|  | Want to know when items you pin on Pinterest go on sale? Now you can -- up to a point -- thanks to a new feature launched this week at a site called Lyst. Lyst, a London-based startup, is a little like Pinterest. The site invites you to follow...
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| Facebook Camera App: This Is Why Instagram Was Worth $1 Billion | | Thursday, May 24, 2012 8:34 PM | |
|  | Instagram's jaw-dropping $1 billion price tag became a lot more understandable on Thursday with the release of Facebook Camera for iOS. The app -- which was in development before the social network made its offer to buy Instagram about six weeks...
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| 21 Brilliant Reflection Photos From the Mashable Community | | Thursday, May 24, 2012 8:17 PM | |
|  | Reflections are all around us. Outside Mashable HQ here in New York City, we are in the midst of a rainstorm. When you gaze into the puddles near 23rd Street from just the right angle, you can see reflections of the Flatiron Building or the Met...
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| 5 Affordable Ways to Make Your Appliances Smarter | | Thursday, May 24, 2012 6:04 PM | |
|  | Connecting your home to the Internet doesn't necessarily involve purchasing new, expensive appliances and gadgets. A growing handful of startups are creating affordable connected sensors that have unusual, useful applications. They can, for...
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| Did Yahoo Rush Axis Out the Door Before It Was Ready? | | Thursday, May 24, 2012 4:59 PM | |
|  | Yahoo's new Axis browser has a problem. It was released last night as both an app for iOS and as an add-on for desktop browsers, but Yahoo may not have dotted all the "i's" before launch in the latter case. The Google Chrome extension for Axis...
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| Watch Life Unfold In This Poignant Photo Animation [VIDEO] | | Thursday, May 24, 2012 3:55 PM | |
|  | Note: This video is slightly NSFW-ish. Through 873 stock images, this video takes the "life flashed before my eyes" expression seriously. The creative video is an ad for Getty, made by the agency BBDO, which starts life at when two people fall in...
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| 5 Tips to Maximize Your Brand's Facebook Reach | | Thursday, May 24, 2012 2:56 PM | |
|  | The Facebook Marketing Series is presented by Webtrends, helping brands acquire, engage, nurture and optimize Facebook fans. Get the Social Media Marketing Playbook, a guide for maximizing returns. Download now. Believe it or not, you can expand...
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| Quebec Students Protesting Tuition Hikes Organize on Twitter | | Thursday, May 24, 2012 2:46 PM | |
|  | The hundreds of protesters that were arrested on Wednesday evening in the Canadian province of Quebec for rallying against university tuition hikes have been organizing their efforts on social media for months. The tuition hikes, which would...
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| Lolo Jones, Virgin Olympian, Becomes a Twitter Superstar | | Thursday, May 24, 2012 2:35 PM | |
|  | Olympic hurdler Lolo Jones may be the hottest athlete on Twitter right now. Her witty, self-effacing humor has charmed media and fans alike. Oh, and the attractive, single 29-year-old is also a virgin. She discussed why she doesn't want to have...
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| Steve Aoki Premieres 'Steve Jobs' Music Video [EXCLUSIVE] | | Thursday, May 24, 2012 2:00 PM | |
|  | Steve Jobs tributes may occasionally seem like gimmicks, attempts to ride a trend. But electronic musician Steve Aoki's new track, called "Steve Jobs," is an homage to a man he calls a "revolutionary." "Whether I'm producing music or I'm playing...
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| Facebook Releases Instagram Clone | | Thursday, May 24, 2012 1:47 PM | |
|  | Less than two months after announcing its plans to acquire photo app company Instagram for $1 billion, Facebook has released an iOS app that looks and functions almost identically to Instagram's. Facebook Camera, which is now available in the App...
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| Brands Can Now Turn Their Facebook Timeline Into a Movie | | Thursday, May 24, 2012 1:19 PM | |
|  | People managing a Facebook Page can now easily create a movie using photos, videos and status updates from their brands' Timeline. Timeline Movie Maker from marketing agency Definition 6 spits out a chronological, one-minute clip after the...
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| Facebook Tells Brands the Percentage of Fans Who See Their Posts | | Thursday, May 24, 2012 12:18 PM | |
|  | Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts. The average post from a brand page only reaches 16% of fans, Facebook revealed earlier this year. The...
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