| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Why Pay-Per-Click Ads Are Wasting Your Money | | Monday, April 30, 2012 9:38 PM | Raj De Datta |
|  | Paid click campaigns are valuable traffic drivers, but they could be doing a lot more considering that half the time they don't work. Research my company conducted indicates that non-branded paid clicks have a 55% bounce rate from their landing...
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| How To Explain Facebook (and Its IPO) in 150 Seconds [VIDEO] | | Monday, April 30, 2012 7:38 PM | Chris Taylor |
|  | Got friends returning from a four-year stint on Mars, or elderly relatives who still don't get why Facebook is such a big deal? Want to spark a discussion about whether the site is worth its $100 billion valuation? Then you could do a lot worse...
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| Facebook Timeline Changed the Way We See Brand Pages; Here's How | | Monday, April 30, 2012 3:06 PM | Sarah Kessler |
|  | When Facebook launched Timeline for brands last month, it wasn't just marketers' social media strategies that got turned upside down. The new format also changed the way consumers experience brands on Facebook. In a webcam eye-tracking study for...
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| Grandma Dies 6 Times in Ad, But It's For a Good Cause [VIDEO] | | Monday, April 30, 2012 1:38 PM | Todd Wasserman |
|  | A grandmother dies six times -- in increasingly violent ways -- in a new ad for an Argentinan jobs site called Zonajobs. But it's all for a good cause, or rather for a good joke. The ad, from agency Draftfcb in Buenos Aires, is one where you...
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| This App Will Have Your Favorite Site Swarming With Cats | | Monday, April 30, 2012 11:44 AM | Todd Wasserman |
|  | Need we say more? The KittyCat Hijack app from Canadian cat food brand Temptations will have your favorite websites swarming with felines within minutes. To activate the app, go to the brand's Facebook Page and then add the app to your bookmarks...
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| Startup Accelerator Supports Minorities and Women in Tech | | Monday, April 30, 2012 11:31 AM | Stephanie Buck |
|  | The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place.Name: NewME Accelerator Big Idea: NewME startup accelerator guides and mentors...
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| 5 Mobile Trends Brands Need to Watch | | Monday, April 30, 2012 10:27 AM | Jonathan Gardner |
|  | . If you let your imagination run wild, innovations such as Google's Project Glass suggest there will come a time when we'll no longer converse with each other, but instead exchange data like a bunch of GPS-enabled cyborgs. While that may not be...
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