| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| 3 Easy Ways to Grow Earned Media | | Thursday, June 07, 2012 5:45 PM | Victoria Ransom |
|  | Of the three media types you'll find in social marketing -- paid, earned and owned -- earned media is the holy grail because it fulfills the unique promise of creating authentic social proof for your brand. Facebook users want to do, see, and buy...
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| Savvy Social Media Trailer for Tarantino's 'Django Unchained' | | Thursday, June 07, 2012 12:34 PM | Samantha Murphy |
|  | Fandango has released the teaser trailer for Quentin Tarantino's new film Django Unchained, with a call to action at the end encouraging movie fans to sign up for alerts about the film. Django Unchained -- which features a strong lineup of stars...
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| Viacom to Give Pepsi a Digital Boost With #LiveForNow Campaign [EXCLUSIVE] | | Wednesday, June 06, 2012 8:17 AM | Brian Anthony Hernandez |
|  | Pepsi's celebrity-infused "Live for Now" global ad campaign, which launched April 30, will get digital boost this summer from media conglomerate Viacom. Viacom's Twitter accounts for MTV, VH1, CMT and Comedy Central will aid in the campaign's...
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