| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| How to Build -- and Keep -- an Engaged Audience [INFOGRAPHIC] | |  | Every web publisher -- and especially content marketer -- yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and -- well, content -- online it can be hard to figure out how to reach people and keep them coming...
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| Platform Separates Personal Emails from Brand Messages | | Monday, June 25, 2012 7:00 PM | Joann Pan |
|  | The Spark of Genius Series is made possible by Microsoft BizSpark. Each post highlights a unique feature of a startup. If you'd like your startup considered for inclusion, please see the details here. Name: PhilterIt Quick Pitch: PhilterIt is a...
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| Startup Uses Language Learners to Translate the Web | | Monday, June 25, 2012 3:24 PM | Technology Review |
|  | Luis von Ahn is frustrated with the Internet. More specifically, with the amount of content that is available only in English -- which is to say, most of it. "The web in Spanish is just shittier," he says, his voice tinged with a Spanish accent....
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| Publishers Begin Pulling Advertising From Flipboard | | Monday, June 25, 2012 2:01 PM | Lauren Indvik |
|  | Shortly after Flipboard announced its biggest partnership to date -- full integration with The New York Times -- news emerged that two prominent Conde Nast titles, The New Yorker and Wired, would no longer serve optimized versions of their online...
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| Sheryl Sandberg Is Facebook's First Female Board Member | | Monday, June 25, 2012 1:02 PM | Samantha Murphy |
|  | Facebook announced on Monday that its chief operating officer Sheryl Sandberg has joined the company's board of directors, making her the company's first-ever female board member. Sandberg -- who oversees Facebook's business operations including...
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| 4 Billing Systems Entrepreneurs Need to Know About | | Monday, June 25, 2012 12:17 PM | Scott Gerber |
|  | For web startups, with a product to sell, having a virtual cash register that's always available is key. Thanks to a host of new web apps and smartphone additions, that virtual cash register can now fit into the palm of a person's hand. I asked...
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| Microsoft Confirms $1.2 Billion Yammer Acquisition | | Monday, June 25, 2012 10:17 AM | Todd Wasserman |
|  | Microsoft on Monday confirmed its rumored $1.2 billion acquisition of B2B social networking firm Yammer. Yammer will join the Microsoft Office Division, which is led by division president Kurt DelBene, according to Microsoft. The team will...
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| Why Bosses No Longer Care If You're Late for Work [STUDY] | | Monday, June 25, 2012 8:15 AM | Samantha Murphy |
|  | Bosses in the U.S. and parts of Europe are less strict about employees showing up at the office on time, trusting that they are working long before they actually get to the office thanks to the growth of smartphones, the cloud and other ways to...
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| Behind the Launch: Vungle Goes Live | | Monday, June 25, 2012 8:00 AM | Lauren Drell |
|  | In Mashable's new video series Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. Today, we see Vungle officially launch. While one might expect this to be an occasion full of champagne and...
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