الأربعاء، 8 أغسطس 2012

What Teens Can Teach Us About Marketing

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Mashable
Wednesday, August 08, 2012
TRENDING STORIES IN BUSINESS & MARKETING
Neiman Marcus Spotlights Jewelry with Shoppable Music Video
The Impact of U.S. Privacy Laws on Enterprise Marketing
Meet the Dudes Behind the $180 Million 'Bleacher Report'
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What Teens Can Teach Us About Marketing
Tuesday, August 07, 2012 10:02 PMTed Rubin
Ted Rubin is a leading social marketing strategist and the chief social marketing officer at Collective Bias. His book, Return on Relationship, is out this month. Follow him @TedRubin. As marketers,...



Square Partners With Starbucks To Process All Credit, Debit Card Transactions
Tuesday, August 07, 2012 8:47 PMEmily Price
Square has announced a partnership with Starbucks that will have the company processing all of the coffee giant's credit and debit transactions, starting this fall. The deal will not only bring Square into Starbucks, it will also bring Starbucks...



Apple Eclipses 70% of Chinese Market
Tuesday, August 07, 2012 6:57 PMAppAdvice
In America, the iPad has been selling like gangbusters. This past sales quarter, Apple sold more tablets than ever before. And the pace seems about equal all over the world. Even in China, where knockoffs are plentiful and competition is fierce...



'The New Yorker' Arrives on the iPhone With Free Issue
Tuesday, August 07, 2012 3:30 PMLauren Indvik
The New Yorker is making its way onto 3.5-inch screens Thursday with the launch of an iPhone app. The app [iTunes link] is well-designed and plenty readable, so long as you don't mind flipping through 50 or 100-odd pages to get through an...



Facebook Introduces Mobile Ad Unit to Promote Apps
Tuesday, August 07, 2012 1:13 PMTodd Wasserman
Just a few weeks after introducing its first mobile ad unit, Facebook has launched another one, this time designed to help mobile app developers market themselves. Facebook is testing the new unit with a "limited set of beta partners" Vijaye...



Startup Gives Merchants Free Tablet to Use Its App
Tuesday, August 07, 2012 12:21 PMTodd Wasserman
It's not enough to make an app free. These days, you have to throw in a free tablet as well. At least that's the approach that GoPago, a San Francisco startup is taking. The company is offering merchants a free Android-based Motorola Xyboard 10.1...



The Impact of U.S. Privacy Laws on Enterprise Marketing
Tuesday, August 07, 2012 11:31 AMDavid White
Many CMOs see social networks and mobile apps as the new grail of marketing, a golden ticket to fostering customer engagement. Whether or not this proves true, the rise of social-mobile means many companies are collecting massive amounts of...



How This Woman Became 'Digital Royalty'
Tuesday, August 07, 2012 10:35 AMLauren Drell
Amy Jo Martin grew up in the world of sports, and while working as the Director of Digital Media and Research for the Phoenix Suns, she infused some new ideas into the marketing plan. "I started to experiment with social media," says Martin. "And...



All the Spammers in the World Only Make $200 Million
Tuesday, August 07, 2012 10:18 AMThe Atlantic
We all get a lot of spam. Just today, Gmail has neatly filed more than 100 messages into my Spam folder. When I look at the list of subjects, I wonder, How the hell could any of this actually make someone money? It's just weird. I understand...



Neiman Marcus Spotlights Jewelry with Shoppable Music Video
Tuesday, August 07, 2012 10:02 AMLauren Indvik
Neiman Marcus has released a shoppable video to herald the arrival of stylist and designer Rachel Zoe's first costume jewelry collection. The video, on the brand's Facebook Page, features dancing models adorned in the vintage-inspired jewelry...



 
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