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| Everybody's Talking About Pop Music [INFOGRAPHIC] | | Friday, September 14, 2012 7:49 PM | Jennifer Shore |
|  Hoards of tweens flock to Twitter in adoration of One Direction, but in reality, many artists don't share the same level of online popularity. Serendip, a social media service, is redefining crowd surfing by allowing a listener to find and hear music, based on crowd curation. The website aims to unite listeners through music and social media by creating a personal social radio through the Twitter search stream. SEE ALSO: Dance-Inspiring 'Gangnam Style' GIFs From 'Today' Show Concert Over six months, Serendip aggregated its information to give insight to the music sharers. The numbers are based on almost 114 million music-related tweets from about 2 million unique users. After collecting tweeted links from YouTube, Vimeo, SoundCloud and other music hosts, the information is stored in the Serendip database, along with the tweeter who shared it. Serendip analyzed those links, learned about locations of listeners and investigated the correlation of specific events to music shares. The findings show that pop culture events can change the popularity and publicity of an artist's music. For instance, the day after Whitney Houston died, the number of links to her music skyrocketed, which meant she became the most-shared artist in the U.S. But the momentum wasn't enough to surpass One Direction as the most-shared music on Twitter - and the group only reached number-three on the U.S.'s list. According to the study, the most popular day to share music is Tuesday, but interestingly enough, the biggest events impacting shared music - Katy Perry's release of "Wide Awake" and Justin Bieber's debut of "Boyfriend" - were on different days of the week. Tune in to more findings in the infographic below.
Thumbnail image courtesy of Wikimedia Commons, Fiona McKinlay |
| Biggest Federal Crowdsourcing Challenges Aren't Technical | | Friday, September 14, 2012 5:48 PM | Nextgov |
|  The greatest challenges that federal agencies face when trying to draw crowdsourced information from citizens on social media aren't technical; they're organizational, political and legal, an analyst at the U.S. Agency for International Development's GeoCenter said Thursday. Shadrock Roberts' team worked extensively with USAID attorneys before launching a crowdsourcing project that relied on volunteer labor to map where the agency's Development Credit Authority had backed loans, he said at a social media in emergency management event sponsored by the Wilson Center think tank's Science and Technology Innovation Program. Tim Brice, a senior meteorologist at the National Weather Service, has faced similar challenges. "Government rules and regulations are either slowing us down or stifling innovation," he said. "I don't know how many times I've tried to roll out a new idea only to be told 'that's against the law, we can't do that, you can't put that on a government computer.' It gets very frustrating." NWS began to solicit Twitter storm reports from the public in 2010 under the #wxreport hashtag and broadcasts weather information on other social media. The toughest question for the U.S. Forest Service is what function crowdsourcing should fulfill. On one hand, citizen reports of wildfires, unlike storms, tend to be inaccurate, said Kris Eriksen, a public information officer with the Forest Service's National Incident Management Organization. As a result, Eriksen said she is wary of engaging too much with the crowd because its members might come to expect a Forest Service response to concerns that are not top agency priorities. "If we create a forum for people to tell us they feel threatened or endangered then do we have an obligation to respond?" she asked. "We don't do wild land fires that way. We don't put an engine in every driveway. We have a larger, 30,000-foot view of where we need to respond." On the other hand, she said, there's a psychological benefit to having a social community during a crisis and drawing citizens into that community is a good way to broadcast useful information and combat rumors. "People want and need something to do in a crisis," she said. "They need to feel they're participating." |
| What Triggers Universities' Emergency Social Media Response Systems? | | Friday, September 14, 2012 4:42 PM | Eric Larson |
|  The University of Texas at Austin and North Dakota State University received separate bomb threats Friday morning, leading the schools to send out messages to evacuate campus buildings via text, email, Facebook and Twitter. Thankfully, both instances were resolved -- no bombs were found and regular schedules resumed. But it got us wondering: What triggers universities to send these alert messages out? Gary Susswein, director of media relations at UT Austin, told Mashable it's ultimately a decision for university officials to make, with the social media team standing close by. "We've got several protocol in place here at UT Austin," he said. "The first is a text message system that 67,000 people are signed up for, including students, staff, faculty, and a lot of parents and community members." Susswein said that the people registered in the system are alerted with an "emergency test" text every month. For "real deal" instances like today, he said, it's the same practice, only an email, Facebook post and tweet are sent out in addition to the text message. "Today, our social media coordinator literally had a seat at the table with our university officials as they were figuring out what was going on," Susswein said. "So, when the time was appropriate, we got the messages out immediately, across all channels." Here's the text message UT Austin students received this morning: In 2010, after a student opened fire on the UT Austin campus, Susswein said he noticed a lot of chatter going on in the social media universe. "We realized that we needed to be a part of that; we needed to make sure there was accurate information being posted out there, which is what we made a top priority during today's event," he said. SEE ALSO: 10 Schools That Tweet and Like More Than You Here's a shot of North Dakota State University's Facebook page earlier today, showing how their social media team responded on Facebook page's message:
Does your university use social media to send you emergency alerts? Let us know in the comments below. |
| Friendster Founder Launches News Service Based on Social Networks | | Friday, September 14, 2012 3:46 PM | Kate Abbott |
| 
Jonathan Abrams, founder of Friendster, credited as being the first social network to hit the Web in 2002, has released a new social-news service. Abrams' new startup, called Nuzzel, aggregates news your friends have shared across social networks. It compiles them into categories, and an additional section called "news you may have missed." The site launched on Thursday. Nuzzel users log in to the site using their Facebook or Twitter accounts, and the system's algorithms then aggregate links to news articles shared by friends or followers. The service also includes recommended content not shared through a user's network. Abrams is no stranger to web startups, having previously launched Socializr and HotLinks, and currently runs the Founders Den in San Francisco, Calif., but he coded Nuzzel alone. Abrams created the site based on his Twitter experiences -- he found he was getting news more often from the accounts he followed rather than through RSS feeds, but thought he was still missing a lot of stories. He's yet to raise any funds for the site or hire any employees. Is Nuzzel something you would use to keep up-to-date? Let us know how you keep track of news in the comments. Image Courtesy of Jonathan Abrams. |
| Photo Challenge: What's Your Outfit of the Day? | | Friday, September 14, 2012 11:38 AM | Bianca Consunji |
|  To couture lovers, New York Fashion Week is a prime opportunity to show off their designer duds. The stakes are even higher in the age of Instagram, Pinterest and Tumblr -- what used to be the exclusive stomping ground of celebrities and high-profile socialites is now open to a handful of influential fashion bloggers, some of them in their teens. SEE ALSO: 6 Bloggers Who Tumbled Their Way Into New York Fashion Week Do you track your favorite style bloggers and post your own Outfit of the Day (OOTD) photos on your blog? Is the first part of your day spent carefully selecting outfits and sharing snapshots of your clothes on social media? We'd love to see what Mashable readers look like. Send us photos of your self-styled outfits in honor of Fashion Week. The most stylish, creative entries will be featured on Mashable, as well as on our Facebook and Pinterest pages. For this challenge, we also encourage you to send us links to your blogs or lookbooks. How to Enter the Challenge Tweet your best outfit of the day photo (#OOTD) to @mashablehq with the hashtag #MashPics. If you need more than one tweet to write your caption, just send us another tweet. OR Drop your photo into the picture widget below. Submit your photo by Tuesday, September 18 at 5:00 p.m. EST. We will choose some of the top images based on composition, originality and overall appeal. Photos courtesy of Nina Frazier. |
| To Share or Not to Share? That Is the Social Media Question | | Friday, September 14, 2012 10:49 AM | Fran Berkman |
|  The economy is in a slump, and getting a job isn't easy, but you probably already knew that. If you're currently among the ranks of the unemployed, beware. The pictures and updates you're posting to social media could be holding you back from landing a job. A Microsoft-commissioned study published in 2010 found that nearly 80% of employers research potential hires on the Internet. That number has increased significantly since the study was published. "Now, recruiters can easily and anonymously collect information that they would not be permitted to ask in an interview, and the survey found that recruiters are doing just that," the study reads. SEE ALSO: Job Seekers: Beware These Social Media Traps For starters, avoid talking negatively about past or current employers. Inappropriate pictures and photos showing one drinking or suggesting drug use can also be damaging. So job seekers, it's probably not the best idea to post that picture of yourself playing your favorite drinking game (even if it is Edward 40 Hands). The following infographic, created by OnlineClasses.org, summarizes data from the Microsoft study and other research. Follow the flow chart closely to successfully manage your online reputation. |
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