| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Jack Daniel's Rejection Letter Guy Gets New Book Cover Design | | Monday, October 01, 2012 8:55 PM | Todd Wasserman |
|  | The recipient of the most polite cease-and-desist-letter ever, author Patrick Wensink, is starting a new chapter. After ceding to the genteel request of Jack Daniel's, which feared the book, Broken Piano for President, looked too much like the...
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| Carmakers Find Ways to Make Cheaper Hybrids | | Monday, October 01, 2012 6:58 PM | Technology Review |
|  | As automakers work to comply with fuel-economy standards, they're increasingly turning to hybrids. Last week, for example, Toyota announced that it would make 21 hybrid models by 2015, up from 12 now. Automakers have grown more enthusiastic about...
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| How 'The New York Times' Is Adapting for Mobile | | Monday, October 01, 2012 12:04 PM | Lauren Indvik |
|  | "It's very hard to keep up with the consumer," Denise Warren, general manager of NYTimes.com, observed on stage at an Advertising Week event on Monday in New York. "Their needs are insatiable." Warren spoke about how The New York Times has...
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| 5 Reasons Your Boss Should Send You to the Mashable Media Summit | | Monday, October 01, 2012 11:32 AM | Tania Kasongo |
|  | The media has evolved from pamphlets to podcasts in order to deliver news to customers. In rare instances, some of the best minds in media and advertising come together and share where media is going next. One of these opportunities will occur on...
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| Facebook to Marketers: Clicks Don't Matter, But Reach and Frequency Do | | Monday, October 01, 2012 10:11 AM | Todd Wasserman |
|  | Facebook on Monday continued its mission to convince the world's top marketers that the standard means of measuring an online ad's performance -- the click-through rate -- doesn't matter. The social network advanced its latest argument to a...
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| Square Acquires NYC Design Firm 80/20 | | Monday, October 01, 2012 9:43 AM | Emily Price |
|  | Mobile payment company Square announced Monday its acquisition of New York-based design firm 80/20. With the acquisition of 80/20, Square gains a new in-house design team with impressive backgrounds working on design not only at 80/20 but also...
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| Dear Apple, Please Re-Release the Old Google Maps for iOS 6 | | Monday, October 01, 2012 9:36 AM | Chris Taylor |
|  | Dear Tim, As a longtime Apple user, I'd like to say a heartfelt thanks for the apology Friday. Your company's quest for tech excellence is so intensely scrutinized, it can be hard to publicly admit when a product falls far short of expectations....
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| Teen Superstars Take Over the Tech Industry | | Monday, October 01, 2012 9:14 AM | Mobiledia |
|  | Today's teenagers are "native speakers" of technology. Since they grew up with the Internet, their ease with social media, smartphones and the latest innovations often outstrips that of parents and educators. In our increasingly wired society,...
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| Microsoft to Launch Own News Operation Oct. 26 | | Monday, October 01, 2012 7:30 AM | Lauren Indvik |
|  | Microsoft is getting back into the news business, three months after announcing the breakup of its 16-year online partnership with NBC. Microsoft will take the wraps off the new MSN.com when Windows 8 launches on Oct. 26. "We still have a...
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