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| Amazon Launches Kindle Apps in China and Two Other Stories You Need to Know | | Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Amazon Launches Kindle Apps and E-Bookstore in China Amazon has launched its Kindle apps for iOS and Android, as well as a Kindle e-bookstore in China.
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| Android is Beating Apple in Mobile War, Says Google's Eric Schmidt | | Google chairman Eric Schmidt has declared Android the winner in its mobile war with Apple. In an interview with Bloomberg, Schmidt said Google's mobile platform is widening its lead over Apple in the mobile-software market. He compared its success to the way Microsoft dominated the iPhone maker in the desktop business two decades ago. "This is a huge platform change; this is of the scale of 20 years ago -- Microsoft versus Apple," he said.
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| YouTube’s 20 Most-Viewed Ads of 2012 | | 1:00:00 AM | Lorenzo Franceschi-Bicchierai |
| 2012 is coming to an end, so it's time to recap the 20 most-viewed ads on YouTube this year. It was a big year for sports and car commercials. In fact, almost all of these ads feature a sports star, a car or both -- and many were broadcast during the Super Bowl. The most-viewed commercial was a Nike ad featuring some of the biggest soccer stars in the world going up against a huge crowd of unknown players.
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| The 5 Hot Advertising Trends of 2012 | | Wednesday, December 12, 2012 10:01 PM | Todd Wasserman |
| Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That's because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year's list of top advertising trends is mostly about the shifting ways that consumers experience content and how publishers hope to harness those experiences.
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| Startup Helps Young Talent Crowdfund Their Careers | | Wednesday, December 12, 2012 8:17 PM | Zoe Fox |
| Several challenges face aspiring young professionals these days, such as student loan debt and rampant unemployment and underemployment. Pave, a New York startup launched Wednesday, has an idea it thinks will help these young adults achieve their potential. Pave pairs young Americans with the resources they need to pursue the career of their dreams, relieving them from resorting to jobs that stray from their passions.
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| Facebook Named Top Place to Work in 2012 | | Wednesday, December 12, 2012 4:59 PM | Samantha Murphy |
| Despite its stock value and controversy surrounding privacy policy, Facebook was voted the best place to work in 2012 across all industries.
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| Announcing a Live Chat With Kiip Founder Brian Wong | | Wednesday, December 12, 2012 3:02 PM | Scott Gerber |
| Streaming live on Mashable, Kiip founder Brian Wong will answer questions from readers at 3 p.m. EST (12 p.m. PST) Thursday, Dec. 13. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Brian will appear live via video chat broadcast on this site. Brian Wong is the founder of Kiip (pronounced "keep"), a mobile rewards network backed by True Ventures.
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| Is Twitter Working on Its Own Version of Facebook's Open Graph? | | Wednesday, December 12, 2012 1:43 PM | Todd Wasserman |
| Twitter will ratchet up its competition with Facebook in the coming weeks by unveiling its own version of Facebook's Open Graph for mobile app developers, according to a source. The company is in the process of getting feedback about the initiative, which will roll out "in the next couple of weeks," according to the source, who was briefed by Twitter.
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| 5 Ways to Prepare for Job Hunting in 2013 | | Wednesday, December 12, 2012 12:35 PM | BusinessNewsDaily |
| Even though December is generally a slow month for interviews and hiring, job seekers can still take steps this month to help the search process. The online job-matching service TheLadders advises those looking for work that preparation is paramount. And the way that potential employers perceive job candidates online can make or break your chances at landing an interview and, ultimately, a job, the site advises.
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| YouTube Sensation Ted Williams Resurfaces in Kraft Holiday Effort | | Wednesday, December 12, 2012 11:24 AM | Todd Wasserman |
| Ted Williams, the golden-voiced homeless man who became a YouTube sensation in early 2011, has resurfaced as the subject of what Kraft Macaroni & Cheese is calling the "world's biggest macaroni artwork for charity." We'll take their word for it. Notably, the mural was created by artist Tom Deininger using the brand's "Dinner, Not Art" app, which lets you create macaroni masterpieces without wasting food.
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| Redbox Challenges Netflix With $6 a Month Streaming Service | | Wednesday, December 12, 2012 10:17 AM | Todd Wasserman |
| Netflix has a new challenger in the streaming video category in Redbox Instant by Verizon, a service that starts at just $6-a-month. The offering is expected to go live later this month in invitation-only beta. The options for the service include unlimited streaming and four DVDs a month from Redbox's kiosks for $8 a month, and $9 for the same deal with Blu-ray discs.
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| Crowdtilt Opens API So Anyone Can Create a Crowdfunded Project | | Wednesday, December 12, 2012 9:02 AM | Todd Wasserman |
| Crowdtilt, a self-styled "Kickstarter for groups of friends," has released its API to let anyone create their own crowdfunding site. In an example cited by the company, a vacation home rental site could for example let five friends pay their share for a vacation home rental and then only charge the credit cards if all five have paid. The API is also accessible for crowdfunding models under the JOBS Act.
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