الأربعاء، 19 ديسمبر 2012

How Social Media and Viral Marketing are Saving the Film Industry

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Mashable
Wednesday, December 19, 2012
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How Social Media and Viral Marketing are Saving the Film Industry
9:14:43 AMAnita Li
With the rise of online piracy, the film industry's annual ticket sales have been on a downward trend for the past decade. Yet, the silver screen has managed to stay afloat because of the very thing that undermined it in the first place: the Internet. An infographic by law firm Allmand Law reveals how Hollywood is using social media and viral marketing to compensate for declining ticket sales.

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2012 Was the Year of News on YouTube [INFOGRAPHIC]
8:00:05 AMAlex Fitzpatrick
Superstorm Sandy, the presidential election, Red Bull's Stratos space jump -- what do they all have in common? Millions of people watched or uploaded video of them to YouTube this year. "When something big happens in the world, the YouTube community responds," wrote YouTube Director of Content Partnerships for News and Education Tom Sly in a blog post Wednesday.

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Experience The New Year's Eve Ball Drop in Tumblr GIFs
Tuesday, December 18, 2012 9:32 PMNeha Prakash
Don't worry about missing out on the ball drop action this New Year's Eve if you accidentally begin to snooze a few minutes before midnight. Tumblr has you covered. This year, Tumblr is pairing up with the Times Square Alliance and Livestream to GIF the entire night in all its glitz, glamour and spectacle. Tumblr selected three GIF makers from their community of bloggers to create and upload animated images in realtime.

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How Social Media, Mobile Are Playing a Bigger Part in Healthcare
Tuesday, December 18, 2012 8:24 PMKate Freeman
Google search has become part of our medical check-up these days. If you browse WebMD, Google or various online forums for answers before a doctor visit, you're not alone. It's tempting to see if we can find an answer to our health questions in an instant when a world of information is at our fingertips, rather than leaving work or home.

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Zuckerberg Gives $500 Million in Facebook Stock to Charity
Tuesday, December 18, 2012 7:51 PMZoe Fox
Mark Zuckerberg announced his and wife Priscilla's second major charitable contribution to date -- a gift of 18 million Facebook shares to the Silicon Valley Community Foundation. The gift was announced, not surprisingly, by a post on Zuckerberg's timeline Tuesday evening. Facebook shares are currently valued at $27.71 each, so the 18 million share gift is valued at $499 million.

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This Ain't Over: National Geographic Goes Dark on Instagram
Tuesday, December 18, 2012 7:38 PMChris Taylor
Think Kevin Systrom's sort-of apology and walkback from Instagram's new privacy policy ended the controversy? Think again. For many prominent users, until they see his updated terms of service, this whole thing is on hold. Case in point: National Geographic, or @NatGeo, one of Instagram's most popular accounts with 638,629 followers -- and certainly one of its most storied names.

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Inside 'The Voice' Social Media Engine That Powered Season 3
Tuesday, December 18, 2012 7:34 PMBrian Anthony Hernandez
What makes The Voice social media engine tick? We went backstage to find out how the show keeps viewers engaged online. These stats might surprise you.

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Zuckerberg's Wedding Photographer: Where Instagram Went Wrong
Tuesday, December 18, 2012 7:24 PMEric Larson
Disappointed about the new Instagram privacy policy? Mark Zuckerberg's wedding photographer is. See what he had to say about it.

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5 Free Alternatives to Instagram
Tuesday, December 18, 2012 6:14 PMBob Al-Greene
No filter can make Instagram's new privacy policy look pretty. The popular photo app is on the verge of a mass exodus in light of new Terms of Service, which many interpreted as giving Instagram the right to sell your pics to advertisers starting Jan. 16. The backlash has been notable, with celebrity users tweeting their concerns and disaffected Instagrammers casting about for a new service to call home.

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Instagram, Treat My Work With Respect. Love, Your Biggest Fan
Tuesday, December 18, 2012 4:56 PMJohn de Guzman
Power Instagrammer John de Guzman says the devoted online community is outraged over the updated Terms of Service. Here's why Instagram may lose some of its most active users.

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Instagram Responds: 'We Hear You'
Tuesday, December 18, 2012 4:35 PMChris Taylor
UPDATE: Instagram just posted a lengthy blog entry clarifying various aspects of their privacy policy. The company promises to "modify" some of the language to make its intent more clear, but it sounds like no substantive changes will be made. We'll have more analysis shortly, but in the meantime you can read the full blog post here.

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10 Risky Photos That Will Inspire and Terrify You
Tuesday, December 18, 2012 1:02 PMNora Grenfell
The Mashable Photo Challenge prompt was "risk-taking." Check out the incredible photos.

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Google+ Testing Social Sharing Bar
Tuesday, December 18, 2012 10:56 AMSamantha Murphy
Google is testing a social side bar on certain websites, allowing users to chat on the page and opening up the stage for a bigger advertising stream.

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