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| The New MySpace: Here's How to Get Started | | | If you signed up for a pre-launch invite to the New MySpace, check your inbox for a happy surprise. The reborn social network is now accepting its first trickle of users, and the site is, in a word, beautiful. Some of you are thinking: "Blerg, not another social network to sign up for." But give pause. The New MySpace has taken great pains to differentiate itself from feeds like Facebook and Twitter. The horizontal navigation is fresh and functional, and the content stream takes a page from Pinterest's book. And the secret sauce, as some have long postulated, is in the truly seamless music integration.
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| Community First: The Future of Online Commenting | | | Social, mobile, visual These are the tenets of the new Mashable. They are part of a growing trend for publishers -- one that moves away from platform-specific, walled-off apps. And it makes sense. While you may hear "mobile device" and think of best-selling smartphones, Mashable is viewed on an average of 2,000 different devices every month One aspect of this trend not often talked about is comments. Think about it: Most news sites have comments, and yet there's no standard for how we're going to bring them onto the mobile web. And with that representing a huge and growing piece of the traffic puzzle for publishers, this presents a sizable gap in the vision of sites thinking about mobile. It's also not surprising, given how many news sites seem to consider their comments to be an afterthought. As audiences scale, it becomes increasingly difficult to maintain a commenting community and expect high-quality contributions.
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| Hey, Small Business Owner: Maybe Social Media Isn't For You | | | This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. It's now conventional wisdom that if you have a small business, you should be regularly earmarking time to cultivate your fan base on Facebook and Twitter. Perhaps you should post news that's relevant to your product or service. Funny pictures are also good for increasing those "Likes" and circulating your business's name to new, potential customers.
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| Less Than 30 Percent of Companies Have Social Media-Focused Employees, Survey Says | | | Less than one-third of companies have employees dedicated solely to social-media tasks, according to a recent survey. Conducted by Ragan Communications and NASDAQ OMX Corporate Solutions, it found that "organizations are cautious about dedicating resources to social media, and adding social media to the list of tasks traditionally assigned to communicators," a release said The survey, which polled more than 2,700 social-media professionals, revealed that 27% of companies have someone focusing exclusively on social. On the other hand, 65% of companies add social media on top of other duties
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| 3 New Zealand Dogs Learn to Drive Mini Coopers | | Wednesday, December 05, 2012 9:30 PM | Joann Pan |
| | The Society for the Prevention of Cruelty to Animals (SPCA) has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive The Auckland SPCA hopes to dispel idea that abandoned pets are second-rate with the social campaign. "Obviously, we think dogs are pretty smart and amazing. And we reckon, if more people thought the same, more of our dogs would find happy homes," the official Facebook page states. The interactive marketing campaign lives on the Driving Dogs Facebook page where visitors can learn about adopting a smart dog and about the Mini Cooper
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| Why Facebook Just Turned Your Subscribers Into 'Followers' | | Wednesday, December 05, 2012 5:55 PM | Chris Taylor |
| | It's been more than a year since Facebook introduced the Twitter-like "subscribers" feature, letting you follow public updates from people you aren't friends with Well, a year is a long time to go without changing any feature at the rapidly iterating social network -- which announced Wednesday that it would be changing the name of your subscribers. At some point in the next few days, and henceforth, they will be known as followers Astute readers will notice that's exactly the word Twitter uses to describe folks who, er, follow you on that service. Conspiracy-minded readers might surmise that Facebook always intended to take the Twitter nomenclature outright, and simply waited a year to get everyone used to the feature before changing the name. Indeed, it's hard not to read something into the fact that this is rolling out on the same day that Instagram removed its support for pictures within tweets
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| Instagram Declares War on Twitter, Social Media Loses | | Wednesday, December 05, 2012 3:10 PM | Chris Taylor |
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"Sometimes you need an axe." That was the caption on one of the last photos that Instagram CEO Kevin Systrom posted to Twitter, this summer, before his company's acquisition by Facebook. (He hasn't tweeted since.) Systrom never explained his particular axe need at the time. But given Instagram's precipitous decision Wednesday to cut support for Twitter cards -- meaning that Instagram pictures won't display properly within your Twitter feed -- you should feel free to see it as a metaphor Sure, Systrom was careful to couch the decision in soothing language. You can still post your Instagrams to Twitter, he pointed out, in the sense that a link will appear to Instagram's website. It's only happening because Instagram has a more robust web presence these days, he insisted; it has nothing to do with the Facebook acquisition. "This is an evolution of where we want links to our content to go," Systrom said
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| Share Your Sense of Rhythm With Mashable's Photo Challenge | | Wednesday, December 05, 2012 12:47 PM | Nora Grenfell |
| | One of the greatest challenges photographers face is the difficulty of capturing a sense of movement in a still image. Even more problematic is taking a picture that manages to communicate a sound. But photos of musicians and dancers are all the more powerful as a result of the skill needed to snap such a picture. That's why we're hoping you'll rise to the challenge of this week's photo challenge: Rhythm. Have you ever taken a picture that conveys the rhythm of a song or a dance? We'd love to see it. Or, you can interpret the prompt in a different way and share a photo that represents the rhythms of life. We've been impressed every week with the caliber of our community's photographers, and we can't wait to see how you respond to this latest challenge
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